Although they entered the China market almost at the same time, they took two different approaches. Yuanxing chose to build a factory in China, and Bobida recently signed a cooperation agreement with Shenzhen Chuangxian Company, a domestic safety tire supplier.
According to relevant data, the output value ratio of automobiles and spare parts is 1: 1.7. To produce 6,543,800 vehicles, it needs 6,543,800 tons of steel, 60,000 tons of plastic, 25,000 tons of paint and 6 million tires.
Automobile manufacturing is a highly interrelated industry. The development of automobile industry not only promotes the development of industries that provide raw materials, such as steel industry, rubber, plastics, glass, electronics, machinery, logistics and distribution, but also provides equipment.
In fact, the value chain of domestic cars is shifting to the field of parts. In 2003, the sales revenue of China automobile industry was 929 billion yuan, of which the sales revenue of spare parts was 300.3 billion yuan, accounting for about one third. In 2004, the sales of parts industry reached 440 billion yuan, which was basically the same as the sales of whole vehicles. According to international operation standards, the scale ratio of complete vehicles and parts in the automobile industry should be 1: 1.7. Based on this calculation, China auto parts industry still has a lot of room for improvement.
The head of Borbet's overseas market spoke frankly about their purpose of entering the China market. He said that it will take at least several decades for China's auto market to reach saturation. After China's entry into WTO, China's automobile market has entered a period of rapid growth, which is also the driving force for Bobbert's wheels to enter the China market.
We have always planned to target the high-end wheel hub market in China and enter China. I am looking forward to the trip to China in June+10 this year. I hope that when I set foot on the land of China, I can see Bobida's car wheels running on the road of China. "The head of German national treasure Borbet's overseas market said in an overseas telephone interview.
"Bubida aims to serve the high-end wheel hub market in China, and has now entered China, bringing high-quality products to China. Perhaps many China car owners feel very comfortable and safe when driving advanced cars such as BMW, Mercedes-Benz and Audi. They may not know that their original wheels are Bobida Borbet；; But we believe that with the progress of our work, more people will know and use Bobida Borbet wheels. " The head of Borbet overseas market said frankly.
According to the latest forecast of the total market demand in China by the Industrial Economic Research Department of the State Council Development Research Center, the number of domestic automobiles will reach 35.63 million in 2005, 56.69 million in 20 10, and will exceed 1 000 million in 2020, reaching 65.438+03 103. These data strongly support the long-term optimistic view of China's domestic automobile market, and at the same time attract foreign investment to a greater extent.
As an original equipment manufacturer and its own brand product sequence, KBA national treasure Borbet is famous for its modern manufacturing technology and product structure quality (through German DIN EN ISO 1400 1, German DIN EN ISO 900 1: 2000, ISO/TS 16949: 2002, Germany and other quality.
Wheels and tires are indispensable. The person in charge of Borbet's overseas market said that many people in China pay great attention to the luxury decoration of cars, but their understanding and attention to driving safety are not high. But in Germany, Europe and America, people's first requirement for cars is driving safety, and wheels are an important factor affecting driving safety.
According to the survey, 95% drivers in China only check the tires, not the wheels. In fact, low-quality wheels will not only aggravate the wear of tires, but also affect the handling and safety of vehicles, and even cause traffic accidents. Obviously, the performance and safety of the wheel hub are far more important than the automobile interior. The shrewd German manufacturer Bobida chose to enter the China market at this time, not alone, but through careful selection of partners. After full investigation and in-depth understanding, it is decided that Shenzhen Chuangxian Company, which is committed to domestic automobile safety and specializes in producing safety tires, will be fully responsible for the sales in China market (including Chinese mainland, Hong Kong and Macao).
It is understood that Shenzhen Chuangxian Company may be the earliest or only professional supplier of all existing brand safety tires (that is, flat tires) in China. In addition, the company provides almost all original or upgraded tires (including summer and winter tires) for luxury cars, sports cars and off-road vehicles and professional racing tires.
In order to meet people's demand for automobile driving safety, Pioneer Company took the lead in introducing safety tires into China. According to the person in charge of Chuangxian Company, at present, most vehicles equipped with wheels above 16 inches in China have safety tires with appropriate specifications, while Borbet, the world's top brand, provides high-quality alloy wheels suitable for various models such as 13 to 22 inches. Borbet alloy wheels combined with safety tires will help drivers and passengers get on the road easily and their personal safety will be greatly guaranteed. This is obviously a great boon for domestic automobile consumers.
(photo taken at Shenzhen hotline,/channel/content/2005/200500825/173985.html)
Like the strategy of "Yuanxing", the largest Japanese automobile wheel hub manufacturer, Borbet GmbH, a multinational giant manufacturing original automobile parts, also chose to formally enter the China market this year.
Although they entered the China market almost at the same time, they took two different approaches. Yuanxing chose to build a factory in China, and Bobida recently signed a cooperation agreement with Shenzhen Chuangxian Company, a domestic safety tire supplier.
According to relevant data, the output value ratio of automobiles and spare parts is 1: 1.7. To produce 6,543,800 vehicles, it needs 6,543,800 tons of steel, 60,000 tons of plastic, 25,000 tons of paint and 6 million tires.
Automobile manufacturing is a highly interrelated industry. The development of automobile industry not only promotes the development of industries that provide raw materials, such as steel industry, rubber, plastics, glass, electronics, machinery, logistics and distribution, but also provides equipment.
In fact, the value chain of domestic cars is shifting to the field of parts. In 2003, the sales revenue of China automobile industry was 929 billion yuan, of which the sales revenue of spare parts was 300.3 billion yuan, accounting for about one third. In 2004, the sales of parts industry reached 440 billion yuan, which was basically the same as the sales of whole vehicles. According to international operation standards, the scale ratio of complete vehicles and parts in the automobile industry should be 1: 1.7. Based on this calculation, China auto parts industry still has a lot of room for improvement.
The head of Borbet's overseas market spoke frankly about their purpose of entering the China market. He said that it will take at least several decades for China's auto market to reach saturation. After China's entry into WTO, China's automobile market has entered a period of rapid growth, which is also the driving force for Bobbert's wheels to enter the China market.
We have always planned to target the high-end wheel hub market in China and enter China. I am looking forward to the trip to China in June+10 this year. I hope that when I set foot on the land of China, I can see Bobida's car wheels running on the road of China. "The head of German national treasure Borbet's overseas market said in an overseas telephone interview.
"Bubida aims to serve the high-end wheel hub market in China, and has now entered China, bringing high-quality products to China. Perhaps many China car owners feel very comfortable and safe when driving advanced cars such as BMW, Mercedes-Benz and Audi. They may not know that their original wheels are Bobida Borbet；; But we believe that with the progress of our work, more people will know and use Bobida Borbet wheels. " The head of Borbet overseas market said frankly.
According to the latest forecast of the total market demand in China by the Industrial Economic Research Department of the State Council Development Research Center, the number of domestic automobiles will reach 35.63 million in 2005, 56.69 million in 20 10, and will exceed 1 000 million in 2020, reaching 65.438+03 103. These data strongly support the long-term optimistic view of China's domestic automobile market, and at the same time attract foreign investment to a greater extent.
As an original equipment manufacturer and its own brand product sequence, KBA national treasure Borbet is famous for its modern manufacturing technology and product structure quality (through German DIN EN ISO 1400 1, German DIN EN ISO 900 1: 2000, ISO/TS 16949: 2002, Germany and other quality.
Wheels and tires are indispensable. The person in charge of Borbet's overseas market said that many people in China pay great attention to the luxury decoration of cars, but their understanding and attention to driving safety are not high. But in Germany, Europe and America, people's first requirement for cars is driving safety, and wheels are an important factor affecting driving safety.
According to the survey, 95% drivers in China only check the tires, not the wheels. In fact, low-quality wheels will not only aggravate the wear of tires, but also affect the handling and safety of vehicles, and even cause traffic accidents. Obviously, the performance and safety of the wheel hub are far more important than the automobile interior. The shrewd German manufacturer Bobida chose to enter the China market at this time, not alone, but through careful selection of partners. After full investigation and in-depth understanding, it is decided that Shenzhen Chuangxian Company, which is committed to domestic automobile safety and specializes in producing safety tires, will be fully responsible for the sales in China market (including Chinese mainland, Hong Kong and Macao).
It is understood that Shenzhen Chuangxian Company may be the earliest and only professional supplier of all existing brand-name safety tires (that is, flat tires) in China. In addition, the company provides almost all original or upgraded tires (including summer and winter tires) for luxury cars, sports cars and off-road vehicles and professional racing tires.
In order to meet people's demand for automobile driving safety, Pioneer Company took the lead in introducing safety tires into China. According to the person in charge of Chuangxian Company, at present, most vehicles equipped with wheels above 16 inches in China have safety tires with appropriate specifications, while Borbet, the world's top brand, provides high-quality alloy wheels suitable for various models such as 13 to 22 inches. Borbet alloy wheels combined with safety tires will help drivers and passengers get on the road easily and their personal safety will be greatly guaranteed. This is obviously a great boon for domestic automobile consumers.
BORBET wheel hub series in Germany
Adaptive model:
Middle and high-end cars, sports cars and racing cars, especially Porsche Kane, Hummer, Grand Cherokee, Land Rover, BMW X Series, Regal XC Series, Toyota Overbearing/Land Cruiser, Mercedes G Series /ML Series, Cadillac Climber, Lexus RX/GX/LX Series, Chevrolet Bold/ Big Mac, Ford Explorer/Wing Tiger, Touareg, Lincoln Navigator/Aviator.
Supply tires:
Yokohama yokohama
sumitomo
Pirelli
Michelin Michelin
Kumho kumho
Hoosier Hauser
Goodyear Goodyear
common
Firestone knows everything.
Dunlop
Mainland ma brand
Bridgestone stone bridge
BF goodrich Bailucci
Avon likes the wind