Relatively speaking, the medical beauty industry is a sensitive industry, and there are still many restrictions on the live broadcast of medical beauty on public live broadcast platforms such as a treasure and a sound. At present, the live broadcast in the public domain is saturated, with more investment and less income, and limited platform, it is rarely successful, and most enterprises will not do it once or twice. There are many medical beauty live broadcasts with no customers and no traffic. If you want traffic, the cost is very high and there is no conversion effect, so this leads to the embarrassing situation of live broadcast on the public domain live broadcast platform. Since 202 1, many medical and beauty institutions have realized the importance of private live broadcast. Now medical and beauty brands have their own channels. If we can give full play to the role of channel providers, we need a private live broadcast system of medical beauty, and combine the mode of the system to attract channel providers to help promote the live broadcast of medical beauty. The real suitable private live broadcast platform of medical beauty is to truly solve the difficulties encountered in live broadcast of medical beauty channels and how to smoothly combine offline channel marketing with online live broadcast marketing more efficiently. Then, if medical and beauty institutions want to broadcast live, which live broadcast platform is better? 1. Traditional live broadcast platform Traditional live broadcast platform refers to a platform with basic live broadcast function, which mainly provides live broadcast for users. In this platform, only simple live broadcast and interaction can be performed. If medical and beauty institutions simply need a platform for live education and conferences, then you can choose this one. However, if medical and beauty institutions want to carry out live broadcast with goods, they hope to improve their popularity and promote their development through online live broadcast. This traditional live broadcast platform cannot be satisfied. 2.SaaS live broadcast platform SaaS platform is a paid platform, which provides all the network infrastructure, software and hardware operation platforms needed for the organization to build informatization, and is fully responsible for a series of services of the organization. If the organization is worried that building a platform is too troublesome and the traditional live broadcast platform is not strong enough, then SaaS live broadcast platform is a good choice. There are many SaaS live broadcast platforms, and the platforms with good reputation include code live broadcast and orange live broadcast. On the SaaS live broadcast platform, code still occupies certain advantages: on the one hand, it can meet various functional requirements of live broadcast of medical and beauty institutions. Code Shang not only supports live broadcast, but also can conduct e-commerce, marketing and operation, provide various forms of audio or video live broadcast, and also provide live broadcast traffic for organizations through various marketing methods such as pink artifact, push hand and limited time discount. While providing a live broadcast platform for organizations, it can also help organizations increase profits. On the other hand, the operation is simple, which can help medical and aesthetic institutions save time and do live broadcast efficiently. Mei Orange is a platform dedicated to private live broadcast, which has been established for a long time, high professionalism and good service level. The live broadcast of the organization does not need to buy professional equipment and spend extra design manpower, and can help the organization plan the landing plan according to the information of the organization. Equipped with a special one-on-one customer service system, real-time service to help answer questions.