Successful brand building will eventually make medical and beauty institutions bring their own traffic and make the cost of obtaining customers lower. The purpose of brand building is to reduce the marketing cost of medical beauty institutions and the selection cost of targeted beauty seekers.
When the brand of the organization is trusted by local beauty seekers, or has become the first choice for local women who love beauty, then your customer acquisition cost is almost "zero". When the customer acquisition cost is almost zero, that is to say, the brand equity of this medical and aesthetic institution is formed.
Social phenomenon:
In August, 20 18, a private medical and beauty institution released the White Paper on Medical and Beauty Industry, which showed that the medical and beauty market in China might reach 224.5 billion yuan in 20 18. The white paper also shows that there are more than 65,438+10,000 illegally practicing studios and beauty salons in the medical beauty market in China.
The White Paper on "Underground Black Needle" of Medical Beauty in China, published by China Data Research Center and China Plastic Surgery Association, reveals the amazing information of "Black Doctor". The data shows that there are 9 "black doctors" for every 10 medical beauty practitioners in the "illegal medical beauty" market. ?
According to the report of China Youth Daily on 201910, the medical and beauty industry is in chaos, and you can be a "consultant" for 3,000 yuan.