Every object, that is, VANCL's advertising copy style, is to ridicule the mainstream culture and highlight the brand's personality image. But its unique technique has also attracted many netizens to watch. There have been a large number of posts spoofing ordinary items on the Internet, and the spokespersons have also been replaced by celebrities, such as Xiao Shenyang, Feng, etc. Its advertising words are extremely ridiculous and hilarious, and they are spoofed as "ordinary objects" by netizens.

Example: "Love the Internet and freedom; Love getting up late, love food stalls at night ... "These personalized labels have become the labels of many stars and even individuals through the imagination and processing of netizens. Take Degang Guo's most popular "mortal object" as an example. The text next to the big picture is changed to: "Love cross talk, love acting, love mansion, love show off in an ostentatious manner, love who ... I am Degang Guo", which is very funny and makes people laugh. I love gossip and dare to tell you anything. If I like to shout' love' or' no love, no love, no love', please believe that sincere advertising creativity will always have a good reputation. I am not platinum or the zodiac, just an ordinary object. Usually every object starts with this.

The above is taken from Baidu Encyclopedia.