With the approach of Shuang 1 1, the topic of beauty and skin care has become the focus of many people's attention after dinner.

Recently, the White Paper on Beautiful Maps of China in 2020 was officially released, which caused a heated discussion on the Internet. So what details should this white paper pay attention to?

According to the data, different regions have different aesthetic and consumption concepts, which highlights the regional characteristics. At the same time, with the increase of men's demand for makeup, makeup and skin care are no longer women's patents.

First, more and more parties are formed, and medical beauty has become the most popular project for women in Shanghai. As the saying goes, a good painting is not as good as a good foundation, so now more and more people are concerned about skin health. The data shows that in the past three years, the public has paid more attention to skin care than makeup, and as the main force of makeup and skin care, the post-90 s no longer believe in advertising language, but care more about product ingredients. Nicotinamide, retinol and bosphine became the top three in hot search;

Second, with the sudden increase of social pressure, acne has successfully defeated sunscreen and moisturizing, becoming the hottest topic among netizens in 2020;

Third, plastic surgery has been defeated by medical beauty, and Ge Maji has become the favorite of contemporary women. In addition, photon rejuvenation and hair transplantation ranked second and third. In addition to first-tier cities such as Shanghai and Beijing, other cities pay more attention to the development of medical beauty.

Fourth, with the development of short videos and Internet media, imitation makeup and domestic products have swept the country and gradually occupied a place in skin care and beauty. It is understood that Shanghai, Beijing and Hangzhou are most keen on domestic products, and Xi' an is most concerned about antique imitation makeup;

Fifth, as more and more men begin to pay attention to their skin and try to make up, Shandong men spend the most in this area, followed by Jiangsu, Guangdong, Beijing and Hebei;

Sixth, like acne muscles, with the increasing social pressure, hair loss has become an unavoidable topic for many white-collar workers. Compared with women, men have become the hardest hit areas for hair loss. The data shows that Chongqing men beat Beishangguangshen and became the champion who paid the most attention to the topic of hair transplant, followed by Beijing, Guangzhou, Shenzhen and Shanghai.