There are still a lot of network celebrities, and there are many in use at present, such as yy, aautoficense and so on. It's important to choose one, but. Positioning is more important to you. Give yourself a clear positioning and a good plan first, and then do live broadcast, otherwise you won't win for long.

Recently, let's take a look. This live broadcast is quite popular. It is popular to have beautiful women to live in now. Civilians can be anchors to get money, or they can watch live broadcasts to grab red envelopes. There are also some live broadcasts of stock trading, finance and tourism. It's all out of low taste, and now the live broadcast ranking is very hot ~

What are the more reliable self-media platforms?

Now there are many self-media platforms, many of which have been eliminated since the development of the media, and the rest are layered.

The first echelon is: Today's headlines, Mobidick, Penguin and Big Fish.

The second echelon is Netease, Sohu, Dafeng and Sina.

The third echelon is: interesting headlines, the East ~ ~ ~

The fourth echelon is: WeChat official account, Weibo, etc.

This kind of stratification is only more platform-specific, and there is no distinction between high and low. For example, the first echelon is the most reliable for novice authors. However, for media experts, the platform of the fourth echelon is the most reliable.

So this is different from person to person.

Let's continue to briefly analyze the characteristics of each echelon. You can choose a reliable platform for yourself according to your own needs.

The first echelon is the best self-media platform found at present, with large traffic and many activities. Most original authors from the media live on these platforms. Everyone is optimistic that what is written here is original, indicating that these platforms attach great importance to the originality of content.

The second echelon originated from the previous portal website, featuring search engines. In other words, if you want to promote soft text, it is much better to use these platforms. So for people like business owners, the second echelon is more reliable.

When you use the third echelon, you will know that the roads are wild, but they have soil. For example, rural readers like the above content very much, and most of them make quick money on these platforms are writers. Therefore, if you have software, you can wash the manuscript and so on. It is more reliable for these platforms to make money.

The fourth echelon is close to the top, and the viscosity of vermicelli is high. For writers with small achievements, most of them will drain fans from other platforms to the fourth echelon, because here they can feel that fans are your fans, not platform users.

I have worked in the media industry for three years, and these platforms are very clear. If you have any questions, please keep asking me.

Recently, many people have asked Dalong, which one has greater benefits from the media?

In fact, what Dalong wants to say is that any service platform that can really earn 365 lines of media money, the best in the industry and the worst in the industry, can do well as long as it is well managed. If business is bad, no matter how good it is, you can't make money from the media.

What's the news in the media? Besides the well-known WeChat public platform, Headline, Baijiahao, Penguin Media Platform, Sohu.com and Sina.com, there are actually other platforms. If you want to learn from the media platform, increase the exchange and learning between friends of the dragon. Get more information. Next, Dalong will share with you what platforms can focus on marketing.

If simple advertising was divided into earning platform commissions, it would have declined long ago. At present, self-media marketing is still a hot golden period. When we do a project, we must consider using a platform to attract fans' traffic, and traffic is king.

If we only consider the commission, it will be too tired. Be a self-media platform, choose a field, whether it is an article or a video, and have your own fans. This is the core long-term project!

I. Baijiahao

Baijiahao is a platform with high weight and high ranking. You know that listening to its name, Baidu can not only get its own recommendation, but also get a good SEO ranking. So I want to do SEO ranking, Dalong thinks Baijiahao is the first choice.

Second, the headline number

Today's headlines have a lot of traffic and are very easy to use. Baijiahao is backed by Baidu, Dayu is backed by Ali, and WeChat is a public platform. Headline is the first platform that started as a media operation. Now watermelons, volcanoes, Tik Tok, etc. are all products of Headline S, and the user base is very large, which will naturally turn these things into various marketing models. Also recommend Dalong!

Third, WeChat WeChat official account

Anyone who knows marketing will do the official account of WeChat WeChat. When you have an official WeChat account with hundreds of thousands of fans, it is very easy to earn 10,000 yuan a month. No matter how many fans you have on any platform, the most valuable fans are users of WeChat platform.

Fourth, Sohu

As one of the three portals of Sohu, the weight of Sohu.com in Baidu search engine is well known. At the same time, Sohu's self-media platform has two promotion advertising spaces, which can increase the information of two websites for promotion, which is also quite good. Fast, high ranking. I suggest you do it. Only Sohu, which can advertise, can put QQ numbers, micro signals, links and news sources. Especially suitable for endorsement, with high search weight, it can also be used to intercept search and promote your self-media.

Verb (abbreviation of verb) Sina aspect

Sina is still a relatively large platform. Sina owns Weibo and blog S flag, Weibo alone has billions of downloads, and the new oasis has tens of millions of traffic. With such a large flow of support, there are still many media to let him settle in. If you can't, you can consider applying for a settlement.

Sixth, Netease.

Netease is also one of the three portals, with huge traffic, but if your article is not original and has sensitive words, it is not easy to censor, but as long as it is censored, the reading volume of articles or videos is not low.

Seven. penguin

Penguin, as a platform backed by Tencent, I believe you will often receive Tencent news from WeChat and QQ. Most of the news comes from penguins. Not only will it be pushed to Tencent News, but it will also be pushed to QQ browser, so there are many exposure channels.

Eight. Almost know

Zhihu is a Qamp community famous for its high-quality users, and Zhihu is the only platform where you can leave an official WeChat account in your answers and personal data. Therefore, friends who want to divert users to the official WeChat account must not miss it.

In addition to the previous eight platforms, there are many self-media platforms, such as:

Video: Tik Tok, autonomous driving is faster, mile by mile, Iqiyi, Meipai, watermelon video, micro-vision and so on.

Audio: Himalayan, litchi FM, dragonfly FM, penguin FM.

Live broadcast: Yingke, Zanthoxylum bungeanum, Yi live broadcast, Huya live broadcast, etc.

E-commerce: JD.COM from the media, Ali column, pat loan column, Little Red Book and so on.

There are also many vertical self-media platforms, which are not listed one by one. In short, there are more than 100 platforms. If you are an individual self-media creator, Dalong only advises novices to start with the first eight platforms. Not only can you get recommendations from various platforms, but you can also get recommendations from search engines. At the same time, these platforms have gathered a large number of users and have a huge fan base. We pay attention to these big platforms. They are the vane of the domestic Internet, and naturally they will get all kinds of valuable information. After all, time and energy are limited. Besides, you don't know. You don't have to do it yourself. It can be done through cooperation. Anyway, it doesn't matter as long as you achieve your goal.

There are many enthusiastic micro-guests who are media, and the course is still worth learning. For example, it is very useful to operate dry goods from the media: six skills to improve the operation effect of activities. Share it with you. Let's take a look at how to improve the operation effect of the media.

First, spend an extra hour every day to accumulate high-quality user resources.

The ability of operators depends on the quantity and quality of effective user resources you can control. In the final analysis, the job is to operate users, so it is right to let people who hear gunfire call for gunfire, so that you will understand those users who have never been exposed to pure products and pure management!

When I was operating in the early years, I was too obsessed with accumulating users, and I couldn't extricate myself like collecting stamps. So at that time, I met many writers, beautiful women, network celebrities, post maniacs, photo experts and so on. Various users, even shemale, know a few. So I have three QQ, two of which are member numbers and hundreds of groups. Up to now, I also have three WeChat (our Qikuo mobile phone has dual WeChat functions), and the group can't reach the end point, so I can't count it. I have no bottom line for quantity.

Of course, there was no concept of kol at that time, and neither did I. I don't like being a fake user, so I spend some time every day looking for the best user I think. In other words, since I found it myself, of course I won. Didn't find any problems. They are all carefully selected, and many users are of high quality.

All belong to the top. Therefore, the quality needs to be checked.

So my activities at that time were basically invincible in the company. Even colleagues in other departments often ask me for help.

Of course, accumulating users is a very time-consuming and labor-intensive thing. Most people can taste it easily, because the more users there are, the more things there are. You should have the courage to sacrifice time, such as picking up girls, so I'm still single. Please don't. Don't be like me. Don't push too hard!

Second, find a good child care before doing activities.

Do the above work well, and you will know the benefits of the second point.

If the activity has been going on for a long time, few reliable users participate, or wait for users to take the initiative to participate in your activity, then the quality of the first participation will inevitably not be better. This boss can. I can't drive, so don't drive. Don't expect too much from the quality of the whole activity!

This is the guide of the activity.

Find some users who you think are most suitable for this activity in advance, and then ask them to prepare some works in advance. Get them involved as soon as the activity starts. In this way, your activities will shine brilliantly.

Why do you want to do guidance work? Because more people start to participate, naturally more people will follow, and everyone will be bold. Soon everyone will know the basic scale and standard of your activities. After all, conformity effect is a typical psychological feature of China people. There are also some dissatisfied users who try to prove themselves better.

No, I don't understand psychology. T do well in the operation.

Third, in the activity, we should do a good job of combing the works.

Many people, as soon as the activity comes out, are waiting to collect stamps. They count the participating users every day and have a look at the participating works.

Ask yourself, have you done the following work?

1. Read each item carefully every day, so that you know what you are doing.

2. bbs-like activities in Gai Lou should occupy the first floor and update the latest entries on the first floor in order every day. Why are you doing this? What kind of fool do you think will move from one floor to another after a thousand layers? Users turn pages on average, with a maximum of 5 pages.

Our aim is to make it easy for users to read.

3. Screen out some illegal works with very poor quality and judge whether they need to be discarded.

4. When sorting out some high-quality works, advance appropriately.

Make a number for each work, which makes it easier to count when voting.

Fourth, keep in touch with quality users every day.

When I do activities, I always put quality first and quantity second. Work, all data indicators can be deceived, never kpi for kpi's sake, so there is no need to bluff with numbers.

Activities, and continuously guide high-quality users to participate every day, this work is necessary.

In fact, the operation of the event also abides by the principle of February 8. The best ranking and award set in the activity is to guarantee 20% of the best works. All the rules and norms we made during the competition are to ensure that excellent works and talents stand out and win the first prize, otherwise the activity will fail. This is the basic principle.

Do activities, do activities, and the activities are completed, and the basis of operation is reflected here.

Therefore, it is necessary to update daily activities.

Fifth, we should also consider how users feel when doing activities.

Before you do an activity, you must understand why you want to do it, what is its significance and what is the biggest highlight. If you can't figure it out, then don't do it.

We often say that users are king and consider users' feelings, not just verbally. How many people are doing what users spend all day, holding the illusion that users must play according to my ideas?

1. The purpose of the activity is only to award prizes? If it can provide other benefits to users, it is better not to do it.

Judges join moderators and experienced users to show their sense of honor; Comment on each excellent work to reflect your desire for high-quality works and excellent users; Even in the copy, thank the user. When Tang T does an activity, he writes as hard as the pr draft, which still makes users deeply feel that you are an honest gentleman, and the copy is not emotional. All these can reflect your attitude towards users.

2. In the creative stage of the activity, have you discussed it with some core users?

I hate the practice of a few operators suppressing creativity in the conference room. Even if you guys are blushing and thick-necked, racking your brains, overdrawing your IQ and losing your head, that's all. Inspiration lies in the usual accumulation, not by repression. After more than 40 minutes, the meeting can be dissolved. Sometimes after talking to a few users, the spark of creativity is there. Of course, you have to have reliable confidant users, which is the premise.

The setting of prizes should not always be the same.

No matter how delicious the food is, you will get tired of eating it for a day. She always gets the same prize, and her chances of participating next time will be reduced. The prize needs to be changed.

Play, only rich, can satisfy the user's stamp collecting psychology.

4. Do a good job of communication.

If the sharing portal can be done, try to do it. It is a good thing that users want to go to a circle of friends to watch a program. Let them behave well, behave well, and then increase the prizes.

After each activity of intransitive verbs, do a good job of user precipitation.

At the end of the activity, it is not the awarding session, but the user precipitation session.

The ultimate goal of the activity is to accumulate high-quality users, let users form habits and pave the way for the next activity.

So for large-scale activities, you can even set up some QQ groups to accumulate users who have participated in every activity. The high-quality works and high-quality users produced in the activity must be treated well and praised well, and they will be turned into a vitality in your future operation. It must be natural after daily maintenance. In this way, every activity will be rewarded every time, and the more people can participate in your activity next time, the higher the quality will be.

1 .Baijia No.2, Netease No.3, Sohu No.4, Today Headline No.5, Tiger Sniffing Network No.6, Speedway Network No.7, WeChat Official Account No.8, Weibo

You can go to the media gallery if you like. The effect is very good. I've been using it

There is also a spring learning blog.