Advertising forms include:

1. Banner ads: image files created in GIF, JPG, Flash and other formats, which are mostly used to display advertising content on web pages. At the same time, you can also use Java and other languages ????to make it interactive, and use plug-in tools such as Shockwave to enhance expressiveness, including Banner, Button, banner, vertical edge, giant, etc.

2. Text link advertisement: A row of text is used as an advertisement, and you can click to enter the corresponding advertisement page. This is a form of online advertising that is least disruptive to viewers but is more effective.

3. Email advertising: It is highly targeted and low-cost, and the advertising content is not restricted. In particular, it is highly targeted and can send specific advertisements to a specific person, which is beyond the reach of other online advertising methods.

4. Sponsorship: Sponsorship advertising is diverse and gives advertisers more choices than traditional online advertising.

5. Advertisements integrated with content: On the surface, they look more like content on a web page than ads. In traditional print media, such advertisements will have obvious signs indicating that they are advertisements, while on the web there is usually no clear boundary.

6. Interstitial advertising: When a visitor requests to log in to a web page, an advertising page or pop-up advertising window is forced to be inserted. Similar to TV commercials, they interrupt the broadcast of normal programs and force viewing. Interstitial ads come in a variety of sizes, from full screen to small windows, and with different levels of interactivity, from static to fully dynamic.

7. RichMedia: Generally refers to online advertisements with complex visual effects and interactive functions written using browser plug-ins or other scripting languages, Java languages, etc. Whether the use of these effects is effective depends on the server-side settings of the site on the one hand and whether it can be viewed by the visitor's browser on the other. Generally speaking, RichMedia can display more and more exciting advertising content.