It is worth noting that frozen food not only brings convenient experience to people's daily life, but also products such as frozen dough bring supply-side optimization and upgrading to the baking industry by virtue of the central factory model.
With the upgrading of consumption, desserts, bread, etc. Have become the existence of breakfast, afternoon tea and even dinner. The baking market in China is experiencing rapid growth, but the competition is becoming more and more fierce.
Relevant data show that by 20 19, the scale of China baking industry has exceeded 230 billion yuan, becoming the main baking market in the world.
Considering that there are many big brands in the baking industry today, for some relatively small-scale bakeries, the weak competitive advantage and relatively high production costs make them mostly survive in the cracks.
However, thanks to the more mature supply of frozen dough in recent years, it also provides a low-cost and high-quality solution for the current baking industry.
In the past, for baking shops, dough mixing, fermentation, mixing, molding, baking and other links needed to be done by themselves. A small shop also needs to prepare all kinds of baking materials and baking equipment. The initial investment cost is relatively large, but it is difficult to predict the return time.
In this context, many food companies strive to create semi-finished frozen dough directly provided to bakeries.
At present, frozen dough suppliers have built their own central factory, and mass-produced semi-finished frozen dough for baking all kinds of bread by introducing a full set of dough mixer, blender, proofing box, setting machine, packaging machine and cold storage.
It is reported that a food enterprise has been able to produce diversified foods such as bread and butter, garlic bread, croissant and dessert, which can fully meet the market demand.
At present, with the support of the central factory baking system, food enterprises also cooperate with large, medium and small brands, shops and supermarkets in the baking industry to produce frozen dough that not only has a stable market, but also brings high-quality fresh bread to baking shops and consumers.
Some merchants said that consumers are increasingly pursuing the freshness of bread, and now baking brings great pressure to the store.
But with frozen dough, the store only needs to prepare a proofing box and an oven, and can quickly make fresh bread according to the needs of the store. Not only can the production cost be controlled, but also the consistency of the taste and flavor of frozen bread can better retain consumers for the store.
Generally speaking, bread itself is based on standardized mass production in processing. With the continuous optimization of frozen dough fermentation technology, frozen dough can better connect central factories, bakeries and consumers, bring one-stop supply chain services to the baking industry, and get rid of the shackles of high cost of traditional production.
In the future, this model will obviously become a major development path of the baking industry, and it is obviously profitable whether it is an upstream processing factory or a sales store.