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Helena’s brand introduction

Ms. HR Helena was born in Poland in 1872. When she was 18 years old, she went to Australia to work in pharmaceutical formulations. Therefore, she is good at using pharmaceutical formulation technology in the formulation of her skin care products. Since she opened her first beauty salon in Melbourne, Australia, in 1902, the HR Helena brand has spread to 51 countries, becoming a true beauty kingdom. The HR Helena brand is committed to serving women who want to benefit from advanced scientific and technological achievements and experience the amazing achievements in the beauty field of tomorrow. With the support of the most powerful beauty technology research laboratory in the world, the brand concept of "cutting-edge medical technology for skin care, and the new concept of make-up leading the times" is always used, whether it is a breakthrough skin care product that integrates the most advanced medical and plastic surgery technology. Products, "personalized skin care solutions" that embody unique skin care concepts - balanced conditioning solutions and deep repair solutions, or trendy cosmetics that combine outstanding scientific and technological achievements, noble packaging, rich texture and novel creativity, HR Helena relies on its forward-looking Sexual vision, pioneering new trends, and setting new standards for future beauty and skin care. In 2000, the HR Helena brand entered China, bringing high-tech skin care and fashionable makeup to China to meet the needs of beauty-loving women. Charlotte Tilbury Charlotte Tilbury is a leading figure among contemporary makeup artists and the darling of the world's top fashion gurus and photographers. Today, Charlotte Tilbury joined HR Helena's creative team as the brand's cosmetics creative director, an exciting new position for her. Charlotte Tilbury's mission is to create unique, bold and charming makeup and give the brand a more feminine connotation. Charlotte herself is such a person who is filled with dazzling feminine charm. Her desire for beauty, especially her passion for makeup, has become her red shoes, making her move forward bravely in the pursuit of beauty without a moment's pause. HR Helena’s radiant charisma is the inspiration for our London makeup icon. For Charlotte Tilbury, the brand's cutting-edge concept coincides with her taste in contemporary art and artists. "Helena's avant-garde brand spirit is so consistent with me. She is clear-cut, powerful, and always at the forefront of trends. As a woman, I am almost such a person myself. While retaining this spirit of being ahead of the times, I want to The women of HR Helena are more vivid, more sexy and more charming, which makes her a real fashion leader, exuding irresistible appeal. "Charlotte Tilbury, 29, is the most popular in the fashion industry. One of the most sought after makeup artists. She was born in London and spent the first thirteen years of her life on the island of Ibiza in the western Mediterranean. Charlotte has been fascinated by the art of makeup since she was eleven years old. At the age of seventeen, she had already decided to devote her life entirely to the cause of beauty. During her childhood, she was not only influenced by her painter father and artist mother, but also drew inspiration from the wild colors that only belong to Ibiza. "I think if you have a mind that is rich in image thinking, then any element can become a source of inspiration for you." Charlotte said. Painters such as Picasso, Miro, Dali...they have also become the source of inspiration for Charlotte's creation. Constantly traveling around, the cheerful and outgoing Charlotte fully enjoys the fun of adapting to different environmental changes and coming into contact with different people in the process. She lived a life full of passion, enjoying happiness and bringing joy to people. "My overall vision for HR Helena makeup is to make it very easy to use, and to show her luxurious charm and fashion sense while using it. Only in this way, women will feel confident because they can easily control it, even if they have a There are thousands of things to do in a hurry, and you don’t know any special makeup skills, but you can still easily complete your makeup even in the back seat of a taxi. I hope to share my makeup experience with everyone, because I feel deeply. It's alluring, even magical. I love the way it enhances femininity and confidence, like waving a magic wand and changing you and your life, while also completely changing the way people around you treat you. She seems a bit like plastic surgery. Surgery, but you actually just paint them on and every collection I put out is going to be more than just a combination of colors and textures, and there will be elements that inspire my work.