"The aroma of wine is not afraid of the depth of the alley." In terms of marketing principles, it means focusing on the quality of products. The so-called quality is the life of an enterprise. But when applied to today’s society, this sentence is no longer a golden saying that applies to everyone. There are many theories in modern marketing, the most commonly used one is 4P/4C. Our modern enterprises should pay more attention to the brand building and dissemination of products and the role of marketing on the basis of focusing on quality.

To take the simplest example, when the elderly drink Coca-Cola, they will still feel the taste of Chinese medicine, and the taste is nothing special. But why can it dominate the beverage market so much? How many years? That is because it focuses on brand marketing and construction. If we were to run a business based on the saying "the aroma of wine is not afraid of the depth of the alley", then Coca-Cola might not be known to us yet.

Coca-Cola is where it is today precisely because it puts brand marketing first in its operations.

Of course, we still need to pay attention to quality, but if we think that with quality, the company will have a way to survive and have a market, then it is a big mistake.