Among many independent brands, Changan Automobile is the best one. Once backward, in recent years, it has achieved a counterattack, surpassing the Great Wall and SAIC one after another, becoming the second largest auto company in terms of self-owned brand car sales, second only to Geely. Changan Automobile stands out with its totem design, dynamic technology and self-help marketing.
Under such conditions, Changan CS75 series ranked second in the SUV market, while Yidong climbed to the top of the sales of its own brand cars. In the second month, the sales volume of UNI-T, an online celebrity car, exceeded 1 10,000, and the pre-sale order of Changan Auchan X5 exceeded 20,000, which was even more rampant after listing.
With the popularity of Changan UNI-T, Changan Automobile has also accelerated its pace and slowly launched a brand-new flagship SUV model-Changan UNI-K, which has injected a lot of efforts into Changan. Whether it is forward-looking avant-garde design, power technology and technical equipment, it represents the highest level of car-making in Changan and even its own brand boutique models. Although affected by the "elk test event", it still cannot stop consumers from pursuing it. It was listed in March, and its sales in April exceeded 6,000, ranking third among independent brands. It is expected to hit the first place in the next few months and become the most popular medium-sized SUV model.
The success of UNI-K is largely due to the design. A design aesthetics that subverts the traditional style is amazing, and it is not an exaggeration to call it the most beautiful domestic SUV. The design style of the Vision-V concept car, the front face of the borderless air intake grille adopts a similar proportion design, and with the trident-shaped light strip, it is sci-fi avant-garde and has great visual impact.
The proportion of side lines is coordinated, and the design elements such as high waistline, slip back shape, large-inch wheel hub and hidden door handle fully cater to consumers' aesthetics. At the same time, the body size also meets the needs of users for empty riding. The length, width and height of Changan UNI-K are 4865 *1948 *1690 (1700) mm and the wheelbase is 2890 mm, respectively.
The tail design is as stylish and layered as the front face. Now the most popular through taillights, thick tailpipes and exaggerated spoilers are just as many. The combination of these elements will not be abrupt enough to show the basic skills of designers, which is the advantage of Changan Automobile over other domestic brands.
In terms of interior, Changan UNI-T once again shows the imagination of Tianma starry sky and touches the visual design of heartstrings. The full LCD instrument panel is the most eye-catching detail of the whole interior. Long and narrow shape, large visual range, quite fresh, breaking the conventional design of double screens in the past. At the same time, the steering wheel and the central control panel have also adopted a brand-new design style, and the yacht-type electronic shift lever is also quite advanced. I have to say that the interior of the domestic car is really a joint venture car of the same level, which is not even comparable to the BBA of 300,000 to 400,000.
Good-looking skins are the same, and interesting souls are one in a million. In addition to excellent design, UNI-K is also an industry leader in intelligence. Bringing together the most advanced technology configuration of Chang 'an and even its own brands, equipped with "ultra-fast" high-energy chips, it can realize 4.7 seconds boot experience and operational feedback, comparable to the smart phone in your hand; Equipped with IMS intelligent cockpit interactive system, with FACEID super account and linkage adjustment function; It is also equipped with the latest Iflytek voice interaction system, and has super intelligent voice recognition and learning ability.
In terms of configuration, Changan UNI-K comes standard with Sony's advanced car audio system, allowing you to feel the sounds of nature and the love of music enthusiasts anytime and anywhere; At the same time, it is equipped with Tai empty-class "zero gravity" seat, which has good wrapping and support, and the spacious open space gives users the most comfortable riding experience.
A good horse with good saddle, high face value and high IQ should also be equipped with high performance. Changan UNI-K is equipped with a new generation of Blue Whale 2.0T engine, which is independently developed by Changan Automobile and has independent intellectual property rights. It is not only powerful, but also low in fuel consumption. The maximum power is 233 HP and the peak torque is 390 Nm, all of which are matched with Aisin 8-speed automatic manual transmission. Unlike some models, the dual clutch is low and 8AT is high. Changan is as kind as ever in the power system.
Safety is also the most concerned point for consumers to buy a car. The crash test of China Insurance Research Institute is like a "magic mirror", which shows many vehicles with potential safety hazards, most of which are joint-venture brand models, and almost all domestic cars get very good results in this respect. Among them, Changan Automobile has been demanding itself with higher standards, urging itself to continuously expand the reserve of advanced automobile safety technology, and many of its models can get the best rating in C-NCAP and C-IASI crash tests.
Like Chang 'an Yidong, it is not only the first five-star car of the new version of C-NCAP, but also won the "Star Shield Award" for automobile safety in China, reaching the highest level of automobile safety in China. Changan CS75PLUS obtained the highest safety evaluation from China Insurance Research Institute and C-NCAP. Although Changan UNI-K failed the crash test, as the flagship car of Changan Automobile, it represents the highest level of Changan automobile manufacturing, and I believe it is absolutely unambiguous in terms of safety.
If high value, high configuration and high performance are the core competitiveness of Changan UNI-K, then the lower purchase threshold is its magic weapon. Changan's cars have always been called "price butchers" by consumers, and the prices are often unexpected. Chang 'an K is no exception. Before its price was announced, it was said on the Internet that the car would cost more than 654.38+0.8 million, but it was actually the starting price of 654.38+0.539 million. Honda Toyota wants to hit people when it sees it, not to mention domestic car companies such as Geely and Great Wall. Such a price undoubtedly improves the cost performance of UNI-K.
In terms of configuration, Changan UNI-K has four configurations. For the vast majority of consumers, there should be no choice between kinks and shoes. But generally speaking, the 202 1 2.0T distinguished model may be the choice of most people. Although it is more expensive than the entry-level model 16000 yuan, there are still many practical configurations. Such as passive pedestrian protection, L2 automatic driving assistance, wireless charging of mobile phone, seat heating, ventilation memory function, more intelligent and advanced multimedia system, 14 speaker Sony stereo, 64-color ambient light, front multi-layer sound insulation glass, rear privacy glass and other configurations can be described as extremely cost-effective. Moreover, the four-wheel drive system is worse than the top match, but it is cheaper 1.5 million. Of course, if the budget is sufficient, the pursuit of a better driving experience and the indoor environment are poor, four-wheel drive models are also a good choice.
In terms of landing price, although the price of Changan UNI-K is low, there is no discount in the terminal market due to its strong product strength and short time to market. For consumers who are used to big discounts, they may be in a state of waiting to buy again. Taking the recommended configuration as an example, the naked car price is169,900 yuan, the purchase tax is 15035 yuan, the commercial insurance for compulsory insurance is 8,000 yuan, and the license fee is 500 yuan. The full landing price is about 654.38+094 million yuan.
Of course, loans can also be made in installments, with a down payment of 30% for three years. The down payment is 75 100, the monthly payment is 355 1, and the monthly salary is 5000. Is there pressure to buy a car? It is worth mentioning that at present, Changan UIN-K has a replacement subsidy of 1 10,000 yuan, so if it is a replacement, the landing price will be much cheaper.
Finally, it is not difficult to find that Changan UNI-K is relatively balanced in all aspects and has obvious advantages. Its outstanding face value, three stable chess pieces, leapfrog performance, rich configuration and conscience price all meet the needs of Chinese people. Although its body posture did not perform well in elk test and brake test because of excellent suspension adjustment and insufficient suspension stroke, it is believed that it is still the best representative of domestic SUV after re-adjustment by Changan engineers.
In recent years, domestic cars have become more and more popular, especially in safety configuration and intelligent technology. It is no exaggeration to say that they have surpassed the mainstream joint venture brands and gradually led the trend in styling design. Many independent car companies have begun to imitate their own brand models. At the same time, it is not difficult for us to find that many joint venture brands are cutting prices sharply to seek the market. On the other hand, there are few car discounts for independent brands, but the sales volume is very high. What is more commendable is that all China people are very supportive of domestic cars, and they are not attracted by foreign countries.
Million car purchase subsidy