In the early years, stars developed in three areas: movies and songs.
Later, a few people set foot in the advertising industry and were honored as "four stars".
Look at the TV commercials now, they have become the world of stars.
It used to be just "advertising", but now there is a new term-"image spokesperson"
Look at these entertainment and sports stars introducing their endorsement products in a big way: body shaping, beauty, medicine and food ... You sing, we come on stage, and everyone talks eloquently about their endorsement products, which makes us confused in front of the TV.
When I bought my products and used them at home, I found that some products were not as magical as star advertisements.
Gradually, consumers also understand a truth: what they see with their own eyes may not be true, but they have to verify it in person.
It is said that the star advertising fee is expensive, but all major brands invariably choose the star strategy and play the "star card", which is the "star effect" of the products.
No matter the quality is good or bad, at least there are celebrity endorsements, so get acquainted with the audience first.
Here, I want to remind the stars that they must control their own level before shooting advertisements.
If you make false advertisements just to make money, the reputation you have built will fall short in an instant.
For example, a product endorsed by Degang Guo, which has been heated on the Internet recently, has been "counterfeited".
Looking at the current advertising market, advertisements for body shaping, beauty and medical products are the most controversial ones.
Many stars have come forward to talk about the benefits of using their products, but not many people have actually experienced them. It has even been revealed that the photos of stars who have changed a lot before and after using the product are actually post-processed by the computer. How to standardize this kind of advertisements so as not to mislead consumers is also an urgent problem to be solved.
In short, tell stars and consumers that stars should be careful when choosing endorsement products, and everyone should keep their eyes open when buying.
Advertising spokespersons should be carriers of kindness and love.
Celebrity advertising is a form of direct promotion, which is common in newspapers, television and radio.
Merchants use people's admiration psychology and celebrity effect to promote goods in advertisements, and the effect is amazing.
Advertisements endorsed by celebrities will not only increase the popularity of goods, increase the sales of goods, but also stimulate the weak market.
Can the products advertised by celebrities be as magical as advertised? This is what most people worry about.
I don't believe in advertisements made by celebrities, only my own analysis. The human brain is used for thinking, so don't put the decision on others.
If some celebrities are driven by interests, ignoring the interests of consumers and advertising products without quality and safety guarantees, won't it make the people miserable? Breast enhancement products, beauty products and health products endorsed by celebrities have brought physical and mental harm to groupies who blindly follow the trend. Such examples are not uncommon and should arouse the vigilance and reflection of some celebrities.
Stars are idols that people worship and should be carriers of kindness and love.
Because most people worship stars and don't know each other, the corresponding advertisements will definitely affect their buying direction.
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Appeal: Spokesman should not let greed get to his head and ruin his future, cherish his reputation and cherish consumers.
I hope that enterprises should also ensure the quality of products, and products also like individuality. Without credit guarantee, their life span will be short.