Under the tide of consumption upgrading and social medical care, medical beauty has stepped onto the stage of medical and health industry. In 20 18, the market scale of medical and beauty industry in China has exceeded 220 billion yuan, but compared with Brazil and the United States, the market penetration rate is still low, and there is still a lot of room for development in the future. At the same time, with the trend of consumption upgrading, light medical beauty has the attribute of "high frequency and low price", or it will become the next explosion point of medical beauty industry.

The market scale has exceeded 200 billion, and the industry penetration rate is still low?

According to the data of the white paper on medical and beauty industry of New Oxygen 20 18, the market size of medical and beauty industry in China has reached 224.5 billion yuan in 20 18, up by 27.6% year-on-year, with a compound annual growth rate of 30.4% from 20 14 to 20 18. Although the growth rate has been relatively fast, the market size has six times the growth space compared with South Korea.

In addition, compared with the United States, Brazil and other countries, China's medical beauty market penetration rate is still low. According to the data of ISAPS (International Association of Aesthetic Plastic Surgery), at present, the plastic surgery penetration rate in China is 2%, that in the United States is 12.6%, that in Brazil is 1 .6%, and that in India is 0.7% (the penetration rate is medical cosmetic treatment per thousand people1billion people). The per capita penetration rate of medical beauty in China market needs to be improved, and the market space is huge.

Driven by consumers, "Light medical cosmetology" is the future development trend.

Driven by consumers, non-surgical treatment has developed rapidly. According to the annual survey report on the development of medical and beauty industry in China issued by China Medical Association, by 20 18, the medical and beauty service volume exceeded100000 cases, among which the non-surgical service volume was as high as 7 million cases.

Ai Media Consulting data shows that the growth rate of non-surgical treatment is 40%, which is much higher than that of surgical treatment. Non-surgical projects have greatly improved the success rate and safety of medical beauty, and the proportion of non-surgical projects in China will continue to increase in the future.

With the trend of consumption upgrading, "light medical beauty" pays attention to fashion, quickness and convenience, pursues the advantages of minimizing risks and shortening the repair cycle, and has won the favor of many consumers. Light medical cosmetology focusing on skin management has gradually become the mainstream, providing a complete set of beauty solutions instead of a single project. Light medical beauty has the attribute of "high frequency and low price" With the rapid influx of technology, capital, industrial resources and other factors, the convenience and cost performance of Light medical cosmetology will increase rapidly, so the Light medical cosmetology model may become the next explosion point of the medical beauty industry.

For more data, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Beauty Institutions in China issued by Forward-looking Industry Research Institute.