First of all, the first element must pay attention to the soft title. Considering that simple titles are hard to win the favor of search engines,

Therefore, the title should be kept within 20 words in the form of discussion, using simple and popular words for users to click on.

You can read what is discussed in the article. In addition, the title must contain keywords, because as a soft text, most of them explain one.

Products are selling points, so the keywords of products must be organically and skillfully integrated.

The second element, soft content respects the user experience. The objective description tries to be explained in the tone of a third party, and the best way is to describe the content.

He is good at camouflage, for example, in the genre of news, he is good at borrowing hot events at that time to derive products, because many users buy because of the specific environment at that time, and the experience is relatively soft.

Writing is the most effective and the most difficult!

The third element, the arguments expounded in the soft text should be repeated constantly. When we explain the advantages of a product, don't think that a soft article is enough.

At present, a hot news that sensationalized the whole country, its time limit will generally not exceed half a month, and it will soon be replaced by other hot spots. No matter how good a soft article is, it is not as effective as ten ordinary soft articles. Therefore, when writing soft articles, the selling points of products will not be firmly remembered by users unless they are repeated.