Different from ordinary bagged snail powder, the packaging of Wuling snail powder uses noble and elegant emerald as the main color of appearance, and besides snail powder, it is also equipped with exquisite tableware, which can not help but arouse people's strong interest in it: do you need to wear a suit and tie with red wine to eat Wuling snail powder?

In fact, it is not a whim for Wuling to push snail powder. Relevant data show that in the last week of June, 3.2 million people searched for "snail powder" and nearly 500,000 orders for snail powder were received every night.

The origin of snail powder is Liuzhou, Guangxi, and the base of Wuling Automobile is also in Liuzhou. Cross-border production of snail powder is reasonable for Wuling, which "makes the best use of what people need".

Only the first batch of Wuling snail powder will be used to give back to users. Only when it is given away, many netizens envy Wuling car owners.

In addition to snail powder, Wuling Automobile has built tractors, sewing machines, mask machines and so on since the establishment of 1985. Looking at the whole automobile industry, many Ferrari/Rolls-Royce automobile manufacturers are also "doing nothing". Why don't we discuss car crossing today?

1. Ferrari theme park

Theme parks are one of the channels through which Ferrari hopes to use its luxury brands to earn extra income. At present, there are three projects in the world.

1. Ferrari World, located in Yasushima Development Zone, adjacent to Formula One Abu Dhabi Circuit, was completed at 20 10, and is the largest indoor theme park in the world with an investment of 40 billion US dollars and an area of 200,000 square meters.

In the venue, in addition to Ferrari sports cars and racing cars in various periods, even the F/KLOC-0 garage, wind tunnel laboratory, driving simulator and racing car assembly workshop have "replicas", and all kinds of entertainment facilities are available, the most shocking of which is the fastest roller coaster in the world, with a top speed of 240 km/h.

The second is the Adventure Port, which is located in the outer suburb of Barcelona, Spain, with a cost of/kloc-0.40 billion US dollars and an area of 75,000 square meters. There are 1 1 large scenic spots in the park, where you can not only experience the charm of Ferrari-themed carnival, but also experience the legendary highest and fastest roller coaster in Europe.

It is also the first five-star hotel in the world with Ferrari as its theme. The hotel has a total of 250 rooms, and provides a number of restaurants and sets of Ferrari driving simulators, so that guests staying in the hotel can better contact with Ferrari's various technologies and products.

2. Rolls Royce-Phantom Rose

In order to highlight the tonality of high-end luxury, only Rolls-Royce has cultivated the unique roses in the world so crazily.

Phantom Rose was specially planted for Rolls-Royce cars by acclaimed expert Philip harkness, who planted a rose garden in harkness. Her family has been planting roses since 1879, and has won more than 25 gold medals at the Royal Horticultural Society Chelsea Flower Show in the past 50 years.

The milky white flower of Phantom Rose is composed of more than 50 petals, with full branches and rich fragrance. Harkness spent eight years cultivating it. As one of the inspiration sources of the brand, Phantom Rose made its debut in the unique Phantom Art Museum in 20 17, showing the ultimate luxury of Rolls-Royce flagship model.

3. Honda-private jet

Honda is the only company in Japan that calls itself "technical research". Its products are diverse, including motorcycles, cars, speedboats, herbicides and other machinery, and even airplanes can be built!

For example, "Honda? Jet ",a small business jet, was later officially named HA420. In 2003, the prototype was successfully tested, but it was not until 20 14 that the mass production products of this aircraft were successfully delivered.

According to Honda's introduction, this aircraft is powered by two Honda HF 120 turbofan engines, with a flying height of13106m, a speed of about 778 km/h and a maximum range of 2 185 km. And compared with the same type of aircraft, it can not only save fuel 15%, but also effectively increase the cabin internal space by 20%. Fuel saving and large space are indeed Honda's signature secrets.

In the world, there are not many automobile companies with aircraft manufacturing background, but most of them are only engaged in manufacturing aircraft engines, such as BMW, Saab, Rolls-Royce, etc. Only Honda can completely manufacture the whole machine, which shows that technology determines the persistence of enterprises.

4.geely-rocket

When it comes to car manufacturers making rockets, people will inevitably think of Tesla boss Elon Musk's space exploration technology company. However, Geely's space program is actually very different from that of Space Exploration Technology Company. Space Exploration Technology Company focuses on the production and research of space launch vehicles, that is, the research of "going into space" done by the "space enterprise" in the imagination of ordinary people, while Geely's "time-space fishway" is mainly engaged in the research and development and application of low-orbit satellites, mainly with autonomous driving.

It is understood that the value of LEO satellites to autonomous driving is mainly in positioning and navigation accuracy. When the overall density of LEO satellites reaches a certain requirement, it can achieve low time delay and reduce information loss, thus improving the accuracy of information. In the aspect of multiple access positioning, for a car, the car can be assisted by nearby satellites, thus improving the positioning and navigation accuracy. In addition, LEO satellites can also reduce the cost of full network coverage and realize low-delay communication covering the whole country at low cost.

Geely's entry into the commercial satellite field is not a temporary idea. Since 20 18, Geely has begun to strategically invest in the space-time space of aerospace science and technology companies, laying out the travel ecology of integrating heaven and earth, and satellite projects have also become a booster for Geely's technological transformation.

5. Volkswagen-Xiang?

For people who play with cars, Volkswagen may not be the most worthy car brand in their eyes, but Volkswagen's sausage has made it stand firm in the circle, and sausage is its brand soul.

Starting from 1973, Volkswagen introduced homemade sausages in its factory canteen. At that time, Audi AG even had its own farm and slaughterhouse, filling the most authentic sausages with the freshest meat stuffing every day. Every user who buys a car can enjoy delicious food here. Based on this, customers began to ask the public to sell sausages in the canteen.

It is reported that in the past few decades, Volkswagen's sausage sales have exceeded its cars several times. In just 20 17 years, Volkswagen sold more than 7 million sausages. From 2009 to 20 18 years, the sales volume of sausages increased by 264%, making it the best-selling product of Volkswagen Group.

In order to make the sausage taste to the extreme, Volkswagen has launched a set of popular sausage ketchup in recent years, creating a sales record of more than 600,000 kilograms in 20 14 years, which once made consumers think that Volkswagen would transform into the barbecue food industry.

But what is even more shocking is that only 30 people in the entire Volkswagen Group are responsible for production.

6. Jeep-clothes

Since 2002, Chrysler has started the clothing retail business in China market through brand authorization, including Jeep men's wear, Jeep women's wear, Jeep children's wear, Jeep outdoor wear and Jeep? Spirit young series men's and women's wear has been put on the market, among which Jeep men's wear has become the leader of casual men's wear in China because of its early entry into the market and outstanding product style.

Jeep brand has always faced the world with a rough and informal image, and this style also appears in its clothing style. The product design style fully embodies the characteristics of personalization, functionality, naturalness, comfort and practicality, and the style and fabric emphasize the functionality and comfort that outdoor sportswear should have.

And the marketing operation is also in place. In large and small department stores, Jeep clothing stores can be seen almost everywhere. Although the simple four English letters in the storefront are not embellished too much, maybe this is what Jeep should feel.

@ obscene:

With the progress of the times, cars are not just as simple as making cars, but people-centered, creating an ecological circle. In fact, in this way, to a certain extent, it can not only feed back the car companies technically, but also generate income for the brands. More importantly, it can bring the user's emotions closer. After all, an "infinite possibility" brand can always bring people more goodwill. From this perspective, independent brands should work harder!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.