After an in-depth investigation of Guo Kun, you will find that Guo Kun must at least solve the following problems if he wants to become a super snack.
First of all, of course, it is the problem of serious homogenization and lack of innovation. Now all brands of pot helmets are basically the same, with similar shapes and materials. The only change is the stuffing, such as dried plum, fresh meat, beef, brown sugar, pickled fish and so on. If you don't look at the packaging, you can't guess whose product it is. Some brands have introduced some novel flavors for innovation, such as spicy snail flavor and durian cheese flavor pot helmet.
Then, the unit price is not high, and the bargaining consciousness of the package is not strong. The unit price of Guo Kui itself is not high, basically between 8 yuan and 15 yuan. The effective way to improve the single item guest list is the combination of set meals, but Guo kui is a baked dish, and the most suitable combination is drinks and soup. This combination can reach the unit price of 15~30 yuan. In fact, it is not easy to operate. For example, the unit price of freshly squeezed juice is not low. 9 yuan can of hawthorn oolong tea. Besides drinks, beef soup and hot and sour powder can also be served, but the unit prices are 13 yuan and 15 yuan respectively. The overall bargaining sense of this package is not strong
Finally, the take-away taste is discounted. Anyone who loves to eat Guo kui knows that Guo kui is very particular about freshness and temperature, and it is delicious only when it is hot. Once it is cold, the taste will be greatly reduced, especially when the fresh meat is cold, it will smell like fish, but it usually takes half an hour to deliver it recently. Even if the merchant closes the packaging bag, it is difficult to solve this problem.
Therefore, if Guo Kui wants to become a real super snack, there are still many problems to be solved and there is still a long way to go.