1. Information flow advertising is effect advertising, focusing on results rather than branding

2. In terms of expression, information flow advertising is generally very straightforward

3. The overall style is life-like, "real" is more distinguished than "high-end"

1. Picture creativity

2. Video creativity

Massive creative apps can quickly Splice several photos or video clips into one video

1. What is a good idea?

Generally speaking, anything with more than 1k likes on Douyin and more than 10,000 plays on Kuaishou has certain reference value

2. Where to watch

Massive creativity, appgrowing, WeChat advertising assistant, Kuaishou

Attract users + see clearly

1. Attract users

From a product perspective, introduce " What do you have?"; from the user's perspective, study "what he wants"

A large number of experiments show that money and beauty can attract most people's attention. Adding the "red envelope opening" element to the landing page can reduce conversion costs by 60%.

"Give money -> Where does the money come from -> Earn from xx" universal routine. Discounts, gifts, free for a limited time, new

2. Easy to see

Few, clear, easy to understand

Few: fewer words, fewer selling points (only type (a selling point), less plot

Clear: There are main and secondary points, emphasis is highlighted, text color and background are distinguished (it is recommended to use Song Dynasty, Microsoft Yahei, etc. for information flow)

Easy to understand: Use vernacular ("Lending you money" is better than "Blooming a flower for you if you have money to spend")

Three steps for making a video: writing script, shooting, and editing. Video ads and covers are also worth noting.

Optimizers need to stay open and try more

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