You ask richard miller why watches are called "tickets for billionaires" by some people. There is no doubt that it must be because it is expensive. Richard miller watches can be said to be a classic example of making use of people's consumption psychology, carefully building brands and successfully marketing.

This watch was born less than 20 years ago, and it is said to be the third child in the watch industry. Its history is short and its craftsmanship is not excellent. How can such a young man step into the ranks of aristocrats in the watch industry? China has a saying: Everything depends on human effort. This is convincing. Richard Miqin, the founder of this watch, is not from a watchmaking family, but he has been a salesman of watches and is proficient in marketing. A watch is a symbol of a person's identity, which is deeply imprinted in his heart. He knows that the quality of watches is no match for old brands. In order to cater to people's tastes and become a wonderful watch, he subverted the mainstream watch, dug his brains, found another way, and worked hard on modeling design. He created a unique watch style in the world and produced an unknown watch. He also invited stars and celebrities to speak and publicize in various public places, such as art, sports and fairs. Many famous and influential stars and rich people in the world wear this watch tailored by him. This kind of hype has raised the value of watches, and he has also priced watches to a level that ordinary people can't afford, and the cheapest is hundreds of thousands. The average price is around 654.38+0.2 million. In recent years, the second-tier houses in the country have only this price. Some easy-to-get stars and rich people want things that ordinary people can't afford. They only wear them to show their expensive status and show that they want their aristocratic status. In addition, under the catalysis of the cognitive concept of looking at the watch by identity, this watch appears noble. It can be seen that this watch configuration is not expensive, but.

Richard miller's watches are very valuable and eye-catching. I think there are three main points. First, it caters to the consumer psychology of high-end consumption, and some people will feel superior satisfaction when wearing this watch. The second is to make things rare and expensive, which is extremely released. Watches are inherently strange, and most people can't afford them. The rarer, the more expensive. Third, the brand effect is fully utilized in publicity and marketing. In the publicity after the launch of this watch, big-name stars and celebrities are invited to speak for themselves. It can also be said that the chicken laid eggs.

Richard Miller's watch is so expensive, but its vitality is still unconvincing. If it lasts a long time, people can really analyze it.

This is a richard miller RM52-0 1 series wristwatch with a manually wound tourbillon movement. The case is made of TZP ceramics and carbon nanotubes, and the dial is designed with 18K red gold skull, which has tourbillon function. Diameter 42.70mm x 50.00mm, waterproof 50m. The reference price is 3.92 million yuan (subject to the actual price).

Second, its watch is really too expensive. Because only the value is enough can it be called a sign of a small circle. Every small circle has the same interests or the same language. These things will not only become a unique symbol of this small circle, but also become an important symbol to effectively distinguish other social circles to a certain extent. This is especially important for people in a certain small circle, which is also the social attribute of many luxury goods.

The recent film "The Richest Man in Xihong City" just answered this question perfectly. Wang Duoyu, who became rich overnight, spent 100 million yuan a month, naturally bought watches and chose the most expensive one.

The watch that appears frequently is this black barrel watch, especially the scene of chasing Zhu Xia in a sports car. It also gives people a long-term positive exposure, a special shell, a distinctive bezel screw and a red rubber-wrapped crown, which shows that this is Richard Mill's watch.

Judging from the characteristics of the watch, this watch should be RM35-0 1 or RM 35-02, both of which are cooperative models with tennis player Nadal. RM35-0 1 is of manual winding type, with carbon fiber dense bottom design, and RM35-02 is of automatic winding transparency. The two are basically the same from the front, except for the model label at 9 o'clock.

This watch uses a carbon fiber case, and the movement has been specially reinforced, claiming that Nadal can wear it to play tennis. Even under the strong impulse of high-speed swing, this watch can still operate normally without any influence. Even for a simple menu, the manual version of RM 35-0 1 costs 800,000 RMB, and the automatic version of RM 35-02 costs nearly 940,000 RMB.

The cooperation between Richard Muller and Nadal is the most lasting and in-depth one. Besides RM 35, there is also RM27 series, which is a tourbillon series watch. The brand says you can also wear tennis. Tourbillon's operation is no problem at all, and this series is even more correct, each with more than 5 million RMB.

Richard Mill is a young brand. 200 1 was established less than 20 years ago. It is characterized by a high-tech material case and a unique movement. Its notable feature is that it is expensive. At present, the median price of all watches it produces is about 3 million yuan, so it is also called the admission ticket for billionaires.

In addition, by the way, the car that Shen Teng drove in the story of chasing Zhu Xia is also very famous. It is the super sports car Shelby Cobra 427, which was popular in Ferrari in the 1960s. It is reported that this classic car is worth $6.5438+0.3 million.

To say the favorite watch brand of stars and rich people, the first one must be RICHARD MILLE (RICHARD MILLE defined the Chinese name of the brand as "RICHARD MILLE" at the end of 20 16, and if it is a brand, the letters must be capitalized). There may be many people who are familiar with it, or you may know nothing about it, but I believe you will be impressed by it after today.

RM027 tourbillon watch

Then why is it so popular? In the aspect of watchmaking technology, it has revolutionized the technology in tourbillon. For example, the world's lightest tourbillon watch (RM027 tourbillon watch) was built by Richard Muller.

Young, richard miller is very young. Established on 200 1. This is a modern brand. Its selling point is not history or complicated functions, but high-tech materials. Its products are characterized by technology, future and fashion, inspired by cars and flights. This is an absolutely young brand in Swiss watches. Because it is young, all the rules can't bind it.

From the beginning, being able to wear it in extreme sports was a selling point. Tennis, golf, racing and so on. It's all occasions where Richard Mill often appears. It can't be damaged under such conditions. It depends on its high-tech new materials and creative sports. Therefore, each Richard Mill is extremely expensive, with $ 654.38+ million only as the entry price, and $654.38+million as the conventional case. So richard mill.

How popular is Richard Muller in the entertainment industry? Almost all of them are standard for traffic stars. From "small fresh meat" to "veteran cadres" to first-line female stars, they are all small fans. I can't help asking, are all stars so rich?

Wang Sicong wears Richard Mill RM056.

Wang Sicong, the "national husband", was photographed wearing Richardmir RM056 in the casino. This watch is worth more than170,000 yuan, and the global limit is 10. However, in terms of Wang Sicong's social status, it is not an exaggeration to wear a watch with a price of over RMB10 million.

Wilber Pan once took photos with friends on Instagram and was found wearing Richard Mill RM056, which is also RM056. The domestic price of this watch exceeds130,000 RMB.

Wilber Pan is wearing a Richard Mill RM 055 watch.

In fact, it is rare to wear a watch with a price of130,000 yuan or more. Wilber Pan wears this RM 055Bubba Watson most, which has the iconic RM barrel design style, and the three parts are reinforced with 20 barrel-shaped titanium screws.

ZhangJike wears Richard Mill Rm055 watch.

ZhangJike once wore this Rm055. The watch as a whole can withstand the speed of 500 Gs and can run freely in the hands of any athlete at any time. The bezel has no dial, and the hollowed-out design allows us to feel the charm of movement rotation through the case at any time.

Lu Han wears Richard Mill RM 0 10 rose gold watch.

As one of the most popular students, Lu Han has a soft spot for richard miller, and has been photographed wearing richard miller watches many times, both on stage and in private. The most popular classic is RM 0 10 self-winding watch, whose pure lines and functions can always be heard.

Lu Han wears Richard Mill RM 52-0 1 watch.

3.92 million watches are really comfortable to wear between your wrists. They are so handsome. 30 Richardmir RM52-0 1 watches are issued in limited quantities, which is precious. The most distinctive skull in the center of the dial is made of 18k rose gold, and the case adopts the classic barrel shape. Besides the basic time display, the watch also has a very powerful tourbillon function.

JJ Lin wears Richard Mill men's series RM 0 1 1.

The famous singer JJ Lin is also very keen on Richard Mill, and his watch RM0 1 1 can also be perfectly controlled.

Richard Muller's entry-level models cost more than 500,000 yuan, and even 10 million models can be sold, each of which is a limited edition. Everyone calls it: Richard Mill is a billionaire's ticket.

Being able to put on an expensive watch is the capital that local tyrants show off.

It was later discovered that this watch was a fake watch. I wanted to wear a million watches to show off my wealth, but I didn't expect to be hit in the face.

Earlier, Wilber Pan went on a hot search because he was wearing a Richard Mill with a price of 654.38+0.2 million. Wang Sicong showed up at the airport wearing 6 million Richard Mill ... All these news can prove that Richard is really expensive, and what he can afford is either rich or expensive.

Richard Mill is famous for his revolutionary watchmaking technology and highly recognizable "barrel" shape. As a billionaire's ticket, the super-fit wrist design and the feeling of looking straight at the hollow movement are really cool, which makes many mechanical watch fans excited!

1Jeffrey, born in 1995, wore a Richard Mille)RM 055 on his wrist before attending the program. The reference price of the watch is 700,000 RMB, which is really enviable.

Earlier hip-hop fire, Wilber Pan directly showed off four million Richard Mills on his wrist, which triggered a hot search.

Although Richard Mill has a history of only 17 years, he still stands out among many century-old Swiss watch brands.

Richard Mill RM 69Ti erotic tourbillon watch.

Richard Mill, founded in 1999, was named after its founder, Mr. Richard Mill. The special feature of this brand is that the founder of the brand is not a professional watchmaker, but he is very good at innovation and marketing, which also laid the foundation for Richard Muller's later success.

He once said, "My goal is to be Formula One in the watch industry". Therefore, Richard Miller watches are closely related to the precise design of Formula One racing cars, from the design concept, watch materials to the appearance and performance of each component in the watch.

At that time, the first RM00 1 designed by Richard Mill had taken a different approach, using titanium alloy materials that were not common in the watch industry at that time.

There are no diamonds, precious metals, and historical inheritance. The average price of each piece is about 150w, only relying on processing technology and high-tech materials.

RM 52-0 1

For example, this richard miller RM 52-0 1 is equipped with a RM052 manual winding tourbillon movement with a size of 32.80mmx30.90mm and a thickness of 6.87mm This movement adopts a Glucydur balance wheel with four adjusting screws, which can well maintain the stability of the balance wheel and give strong support to the movement performance.

The name of richard miller's watch is also very interesting. The initials of a brand name are RM+ numbers. If the movement and case of some models have not changed much, but the appearance and material have changed, in this case, the new model name will not be used, but the subsequent code will be added to the basic model to distinguish.

Richard Mill is an independent watchmaking brand with a low annual output. A watch is limited to 50 yuan, so it has a high output.

Expensive and limited, special products that rich people like.

Richard Mill has done a good job in marketing!

F 1 total car price

Richard Mill's advertising spokesman is a punch-in, and he sponsored many activities.

Sprinter Blake, F 1 racing driver Gross, cooperated with Jackie Chan to build watches tailored for him, and established cooperative relations with brands McLaren-Honda and Aston Martin. ...

The popularity has also opened.

ZhangJike, an athlete, is wearing Richard Mill. I bought two of this 85w Richard Mill ZhangJike, and the other one is black, depending on the mood. Probably only these rich people can do it!

After carefully reading the answers of other authors, most of them are based on Richard's development history. In fact, Richard didn't brag about "magic". Richard's success stems from "marketing", which is a new "blood money" marketing method. In order not to waste his cousin's time, I will talk about Richard today. Most of his cousins don't know. Make the following analysis.

Richard has his back against the Audemars piguet tree.

It is obviously impossible for a new brand to grow rapidly without "backing". Swiss brands are mostly century-old brands with mature historical background and layers of market channels. Richard knows the truth very well. Since its establishment, it has cooperated with Airbnb and distributed 65,438+00% shares to Airbnb. Audemars piguet provides Richard with mature sales channels, and all stores are managed by Audemars piguet. Its movement is the same as Airbnb's APRP movement. APRP is a high-end movement studio in which Audemars Piguet shares, and Richard's back is natural and smooth.

2) Richard's celebrity cooperation "crazy" to send shares.

Many celebrities are willing to give Richard a platform and wear Richard watches for publicity on important occasions. Behind it is the interest chain. For example, Jackie Chan's son Xiao Fang is actually the director of Richard Miller brand. Richard cooperates with celebrities by sending shares at low prices, so many mainland stars have booked limited edition Richard through this relationship.

Richard's other great weapon is to issue joint-name watches with celebrities, and the sharing of joint-name watches is also Richard's weight to win the cooperation of celebrities, such as Nidal, space Richard of Feidong and so on. Richard's joint income is often very rich.

Tip Summary: Since the founder Richard Mille founded Richard at the age of 50, I actually don't know how to read and repair watches, but he is very good at innovation and marketing, and he is an out-and-out businessman. Richard was tied to Audemars Piguet in the early days, and then cooperated with celebrities. Today, it is difficult to find a watch. It is not easy to push the brand onto the road of top luxury watches in just 10 years.

The name is Richard Mill, Richard Mill, a rising star, a Swiss high-end watchmaking brand, founded in 20065438+0; Breaking the shackles of the traditional watchmaking industry and creating a comfortable, earthquake-resistant, durable, accurate and lightweight watch is known as the "wrist equation". The netizen said: "Richard Muller's biggest feature is expensive, very expensive."

The "three philosophies" advocated by RICHARD MILLE guide the brand concept: first, bravely break through the frontier and innovate technology; Second, a strong artistic and structural level. Wristwatches made of durable materials are ergonomic in design and exquisite at the same time; Third, every watch is decorated by hand, which shows what is the peak of high-end watch culture.

Richard Mill is mainly due to materials, technology and quality;

Richard rolling mill is made of many new materials, such as Grade 5 titanium alloy, ARCAP alloy, alu sic al as 7g silicon carbon, Al-Li alloy, ANTICORODAL Al-Si-Mg alloy, PHYNOX Co-Cr-Ni alloy and so on.

The representative parts such as the scientific carbon nanofiber bottom plate, the integrated hollow movement, the crown with locking function, the function display button, the dynamometer crown, the detachable automatic dial, the variable geometry automatic dial, the gravity display, the exclusive gold bracelet, etc. are all integrated into the exclusive patented technology to meet the strict requirements of users for watches.

Every time an experienced watchmaker receives a component: watch case, pointer, splint bridge, tourbillon frame, box wheel, screw and hairspring, it must be carefully checked to ensure that there is no flower mark damage before it is counted. After the assembly is completed, it has to go through three weeks of multiple tests, and at least 50 to 60 different processes before it leaves the factory.

Many stars, celebrities and nobles are valued customers of his family. Richard Mill's starting price is generally above 70 W to10,000 W. In this way, the famous actor Jackie Chan cooperated to customize a personal exclusive model, RM57-0 1 Dragon Dance-Jackie Chan Watch. The dragon and phoenix totem inside the movement is made of 3N rose gold, all carved by hand.

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Because it's expensive, and it doesn't look very expensive, like a toy.

Richard miller RM 50-04 Jimmy r? ikk？ Nen belongs to RM 50 series, equipped with two-second needle-chasing timing function and tourbillon system.

RM 50-0 1 is a watch made by Richard Mille for Lotus F 1 team in 20 14. Later, RM 50-02 and RM 50-03 were built for ACJ and McLaren F 1 respectively. The latest RM 50-04 Kimi R this year? ikk？ Nen is similar to RM 50-03 in appearance design, but it is interpreted with different materials and colors, and its red and white color matching just echoes the color of C38, a new car of Alfa Romeo racing car in 20 19 season.

RM 50-04 Kimi R？ ikk？ Nen conducted Richard Miller's signature sandwich case, 44.5 x 49.65 mm, 16. 1 mm thick, with a red strap. Its bottom cover and bezel are made of white Shi Ying TPT with black carbon TPT middle shell. TPT in the names of these two materials stands for North Thin Ply Technology(NTPT), that is to say, Shi Ying TPT and carbon TPT are two materials, but they are both made of the same technology. White Shi Ying TPT is made of 600 layers of silica stacked, impregnated with white resin, and then heated to 120℃ under high pressure, while carbon TPT is made of multiple layers of black carbon fibers.

The watch follows the open dial design, with black titanium scale frame, and is decorated with red inner shadow ring, auxiliary dial scale ring, hour scale, power storage and function mode. This work only uses Arabic numerals at 7 o'clock, because that is Kimi's car number, and the words "RM50-04 KIMI" are written next to it at 8 o'clock.

Through the dial frame, you can see the RM 50-03 movement inside. It is amazing that it weighs only seven grams, which is of course the power of materials. The bottom plate and bridge plate of the movement are made of five-grade titanium alloy, and some bridge plates are made of carbon TPT, including some bridge plates dedicated to the needle-chasing timing system, an outer frame supporting the whole movement structure, and a transverse frame for stabilizing the spring drum and the tourbillon bridge plate. Although it is very light, the whole movement is extremely strong and successfully passed the impact test of up to 5000g g g.

In terms of function, the watch adopts tourbillon escapement system, which has the display of hours, minutes and seconds, and is equipped with two-second hand-chasing timing function, which is controlled by the guide column wheel timing system. Press the button at 8 o'clock on the shell side to start or stop timing, the button at 4 o'clock is used to control hand chasing, and the button at 10 can make the timing hand zero.

The power of the movement is stored for about 70 hours. There is a display scale 1 1 on the dial to indicate the energy state. The arc scale next to it is a torsion indicator, which represents the tension of the main spring. The pointer indicates that the spring below 53 Nmm is too loose, and the spring above 65 Nmm is too tight. The biggest advantage of this display is that it can prevent the watch owner from over-winding. Like most Richard Miller watches, this watch also has a crown mode display. After the watch owner pulls out the crown, there is no need to estimate which gear the crown is in, because the display scale at 3 o'clock will clearly indicate whether it is in winding, time correction or neutral mode.

If you want to talk to Kimi R? ikk？ Nen wearing the same watch price 1, 04 1, 500 is more than 8 million Hong Kong dollars, RM 50-04 Kimi R? ikk？ Nen only has a limited production of 30 pieces.

This is your idea.