Take the medical beauty market as an example. In recent years, people's awareness of image management and medical beauty consumption has gradually increased. Many customers have begun to learn more about medical beauty projects online. Many medical beauty institutions have begun to try to build a communication bridge between customers and doctors by live broadcast. While effectively popularizing professional knowledge, they can also precipitate potential consumers into the private domain traffic pool.
If you want to do a good job of medical beauty live broadcast, marketing ability has become a crucial issue. If you do it yourself, although you know what the process is, you will find that the implementation is not in place and you will not get the effect. If you haven't been exposed to private live broadcast, put forward suggestions to find a professional live broadcast planning company for planning at the first time, so that the schedule, the control of details and the design of highlights will be in place.
We don't just do a live broadcast. If it is the first time to do it, we should pay attention to the retention, not only a live broadcast effect, but also some customers to keep it for later operation. Therefore, after guiding customers into the live broadcast room, we should also guide customers to pay attention to the official WeChat account and retain customers. As long as you enter the live broadcast room and pay attention to the official WeChat account, you can send live reminders to customers every time you broadcast live in the future, keeping it sticky. In fact, it is fission+retention.
Based on the live broadcast marketing needs of medical beauty institutions, Nuoyun provides professional live broadcast team and operation planning services for medical beauty brands, focusing on every link of the live broadcast marketing process, and creating a full-process, one-stop live broadcast solution for medical beauty.