Failure is more valuable than successful experience. Compared with failure, success always gets more respect and recognition from people, and will also have more garlands and applause. In a competition, in a stage, success and failure will both involve sweat and tears, but they have completely different tastes and treatments. But in terms of its value, the experience of failure may be more valuable and precious than the experience of success. One-time success does not mean eternal success, and past success does not mean current success. Success brings self-confidence, the "magic weapon" of success. The front of success may also be failure; but what about failure? One failure does not mean eternal failure, nor does past failure mean continuous failure. Failure is accompanied by the desire for success, the experience of failure, and success may be ahead of failure. Success and failure walk together on the road forward. Success knows how to run faster, because the road in the past is smooth. He wants to run faster than failure, so he steps bigger and faster. He does not believe in a small heart. What will happen to him if he encounters a small stumbling block? He does not believe that he will not be able to cross a small gap; and what about failure? In the past journey, his face was covered with gray when he bumped into a wall, and his body was bruised when he tripped in a ditch. As he continued to move forward, he could only look ahead more carefully, and then continue to move forward with a calm heart. The heart prevents him from being blindly arrogant, so he knows better how to avoid failure. In the book "The CEO Talks", Mr. Huang Tieying told a story about "pretending to understand when you don't understand" based on his own personal experience, which was deeply touching. He said: People who are ahead tend to be stubborn because they are often the first to step into unfamiliar areas. It is impossible to understand all factors clearly within a certain period of time, and you must pat your head. If you get the shot right, you're lucky; if you get the shot wrong, you just don't know how to pretend to understand. After several good lucks in a row, you become more courageous. I really think you know more. And this is the most terrifying place. Just like success. Vision is the picture that any organization always strives to achieve. It is like a beacon, always pointing the way forward for the organization. Establishing an organizational vision will inspire everyone in the organization. Organizational vision is influential and effective when it can inspire imagination, creativity, and self-contribution of organizational members. Organizational vision generally has the following five aspects of effectiveness. 1. Form the cohesion of the organization. The organizational vision can highlight common goals and downplay conflicts of personal interests between people, thereby forming a huge cohesion. When the realization of communism becomes the party's common ideal; it is stipulated that the party's goal is to overthrow the bourgeoisie with the revolutionary army of the proletariat, establish the dictatorship of the proletariat, abolish private ownership until class differences are eliminated, then With the strong cohesion, even if the revolutionary base areas were numerous and scattered, there was no phenomenon where a general supported his own troops and ceded territory to become king. Once a great vision emerges, everyone will abandon trivial matters. "Without a great dream, organizations will fall into constant disputes over trivial matters. The bigger your company is, the more people of different ages, different races, and different ways of thinking will be in the company. The vision of the company is where these people go The only reason for coming together We all know that the Red Army has superior combat effectiveness, but have we noticed that the Red Army is actually composed of workers from all walks of life and farmers from all over the world, including the petty bourgeoisie,... ...The only reason why they have such great cohesion is that common dream that inspires the organization's internal drive. The connotation of the organization's vision includes the future interests of the organization's members, so it can inspire the courage and passion of the organization's members. The will of organizational members to pursue their goals and visions, and support organizational members to turn this passion, will and courage into the internal driving force for their own behavior. At the same time, they guide the organization to eliminate interference and promote the organization to achieve the set goals. Shared vision can cultivate commitment. The spirit of risk and cooperation breeds the creativity of the organization. Because the vision is the shared vision from the heart of all members of the organization, and establishes an ambitious and gradually achievable goal, it will arouse people's hope and make the work more exciting. It becomes the pursuit of a higher purpose contained in the organization's products or services than the work itself. If organizational members truly regard the organization's common vision as the direction of their efforts, the organization will explode with tremendous creativity. Power. Vision is the rudder in difficult times or changing times. This is the difference between short-lived companies and long-lasting companies. Companies that can stand the test of time understand themselves, have a clear vision and implement it carefully. , the problems existing in these companies have always been clear, and vision is their rudder. In companies with such a vision, people will focus on the future and temporarily forget the current difficulties-or at least have the confidence and desire to overcome these difficulties. This is also the case. The Communist Party teaches us that vision is a powerful weapon that can be used in competition. If your competitors have their own vision, then you need a different vision. But generally, your competitors. Without a lasting, clear positioning, if you are in this situation and you can take advantage of this weakness of your opponent, you will be one of the few in the industry who knows where this industry is going and why. People who develop in this direction.

And why our teams often disintegrate quickly and become vulnerable in the most difficult times is because the vision is not done well! The experiences and lessons that can be summed up from the blood and tears of failure will definitely be more unforgettable and valuable than those summed up from success. In the face of choices, people with rich experience of failure may be more valuable than people with rich experience of success. There is no success without failure. It is said that failure is the mother of success. Only with the support and education of a mother can you have good children. Just like without the lessons and experiences of failure, you will not succeed easily. Victory and defeat are common in military affairs. If you fail the first time, you must find the problem from the failure, analyze the problem, and solve the problem. Then the second time will definitely be better than the first time. Try and improve again and again and you will eventually succeed. , over time, we have also developed ideas for solving problems. Only those who have tried and failed know how difficult it is to succeed, and can appreciate the hardship and joy of success. This process is greater than the success itself, giving people a greater sense of accomplishment and knowing how to cherish it. . The joy after a person succeeds will only last for a while, but the pain after failure is unforgettable. Every time you think about it, you will feel sad or depressed. The more you recall, your thoughts will change, and the feelings you get will naturally be different. This is how we gradually begin to learn to mature. Failure is not necessarily a bad thing. Just like that little story: In winter, a little bird froze and lost consciousness. A pig pooped on the little bird. The little bird woke up and started singing. The cat heard it and the cat pulled the little bird out. Ate... Someone who poops on you is not necessarily a bad person, and someone who poops on you is not necessarily a friend. People should not be afraid of failure in life. Failure makes people grow. "Kai Yuan Yu" is now a catering company with more than 1,000 chain stores across the country. When I started from scratch, like other restaurants in Wuzhou, I was deceived and swindled by my peers. The road to survival was full of hardships. Survival is no longer easy, and development is even more difficult. However, Zhu Can's company not only survived, but also developed well and expanded faster. All this is due to a failed experience.

The predecessor of "strange and unpalatable" is "good and delicious". One day at meal time, a guest ordered the signature dish "Crispy Chicken Tenders" that was "delicious and delicious". Since it was a popular dish, it was naturally served quickly. But after a while, the guest became furious: "Boss, come here, what's so delicious?" "It's so unpalatable, I think it's better to call it "odd"!" Zhu Can thought that the guest was picky, and when he was about to explain, the guest pointed at Zhu Can's nose and asked him to taste it himself. Zhu Can had no choice but to bite the bullet and taste it, only to realize that it was no wonder the guests were there. It was his cook who put in the wrong seasonings, mistaking vinegar for soy sauce and salt for MSG. Zhu Can immediately said hello and redo it, but the guest refused and left angrily without looking back. The next day, Zhu Can got up and opened the door, and found three more painted words on the door: "It's strange to eat." Looking at the words that couldn't be washed away, he felt terrible. His wife comforted him and said, just keep it as a warning to himself, and this should never happen again in the future! After that, Zhu Can not only worked hard on management, but also used more sophisticated ingredients in dishes and paid more attention to characteristics. Strange to say, with these three words, some young people always ask what is "strange and unpalatable" when they come to eat? Zhu Can would take out the original "good and delicious" signature dish "Crispy Chicken Tenders". The "strangely unpalatable" dish at that time was even more delicious than the original "good and delicious" dish. In this way, if it spreads from ten to ten, "strange and unpalatable" will stand out in Chongqing, and the space for development will open up. With the continuous standardization of management, "Strange and Unpalatable" became more and more famous, and finally embarked on the road of expansion. When Zhu Can summed up his successful experience, he said: The lessons of failure are more valuable than the experience of success. Singer Wang Hongwei lost his father when he was young, and his mother worked hard to raise her five children. Xinjiang's rural areas were not wealthy, but her strong mother never complained. She faced the difficulties of life in an ordinary and peaceful way. Wang Hongwei attributed his achievements to his mother, but his mother was so calm, indifferent, and relaxed while doing what she was doing and said: I didn't do anything. I should attribute it to the teacher, CCTV, and everyone. There is no trace of posturing or pretentiousness. How could someone who grew up next to such an ordinary and great mother be hopeless?

Success is not just the result of personal efforts, but the promotion of opportunities in all aspects. Failure is not scary for a while, but what is scary is falling down and being paralyzed for life, or not learning lessons, falling and falling again and again, and never being able to stand up. Do this, fail, change career again, fail again, change career again, this mountain looks higher than that, and you can't find the root cause from yourself. Leaving people with the impression of failure is a small thing, but not feeling the joy of success in your life is a big deal. , Unknowingly, the old man sighed to himself: Living in vain is equivalent to denying his own life. It is really sad and sighing.

When Han Dong first joined Phoenix Satellite TV, he was treated as a ginger, and he was used to push him whenever he was temporarily out of breath. When I first arrived, it was a test of my confidence to compete with those who were already well-known. The young man cheered himself up. If he couldn't keep calm compared to others, we would make a fuss. If he couldn't make people think, we would make them happy. In short, we worked hard and worked hard. The result of working hard and hard is different. He created his own style and became a famous host. Books on business administration are mostly based on experience. In the West, the legal system is strict and the rules are clear. Enterprise success mainly depends on internal innovation and product innovation, not on the external environment. Because the outside is the same.

In China, for enterprise success, the external environment is as important as internal innovation. Outside, the support of superiors is like an umbrella that can protect against wind and rain. Others will lie down if they catch the cold without an umbrella. Internally, among the many senior executives who were stuck in the old ways, one person had the courage to innovate and received support from above, so he stood out and took the half-dead company to a new level. The key is that many of the successful experiences of Chinese companies cannot be replicated because the external and internal conditions are all different. Those who copy others will die, but those who imitate others and innovate may survive. But the lessons learned from failure are very valuable to the business community, both at home and abroad. There are many such cases overseas, because financial data in Western countries are transparent, researchers have in-depth analysis, and parties involved have the courage to analyze the reasons for their defeats. There are many cases compiled from these materials. There were many generals in China's defeated army. Those who deliberately smashed them in order to become a rich abbot of a poor temple were not counted. There were also many who did so with good intentions. Chinese cultural tradition is that a defeated general will not show courage. It’s already embarrassing, and it’s even more shameless to torment yourself and reflect on your mistakes. Very few people face up to their failures and disclose their experiences of "walking through the streets" in order to avoid making the same mistakes again. Therefore, so many state-owned and private listed companies have failed, such as Zhuhai Giant, Golden Monkey, and a long list of state-owned and private companies from all over the country. It is rare for the leaders to reflect on the lessons of failure. If written down, it would be of great benefit to those who come after me. There is a book called "The Great Failure", which may be the first in China to analyze the reasons for corporate failure. Although the analysis is a little shallow, it is better than nothing. As for the head of the company, Lao Jiang from Shenyang Feilong thought about it once. Whether it's true or just an act, I don't know. Because not long after reflection, Lao Jiang fell again at the same place. In view of this, a Shanghai company recently made a move and issued an announcement to acquire "failed experiences" across the country. It is said to have attracted dozens of "losers" within days. Several "losers" have written articles about their "failure experiences" and sent them in. It is said that the quality of these reflections on failure is so high that the Shanghai company decided to pay the author 800 yuan per thousand words. The person in charge of the company said that those who are willing to sell their failure experience are mostly people between the ages of 30 and 40 who have experience in starting a business. "They are quite business-savvy. They often make phone calls first, and then repeatedly ask whether they can really get paid and how much they will pay." There is nothing wrong with money instead of reflection. They have failed and are short of money. Exchanging their experience in Maicheng for some money can help them make ends meet. However, it seems impossible to expect a sum of money to make a comeback with only eight cents per word. According to statistics, the average registered capital of each domestic private enterprise is 890,000 yuan. Only best-selling writers can earn so much money, and people with this ability have already become famous for their writing and have no time or interest in running a business. It is said that there are a few people who have fallen down and have not been able to get up. They are willing to talk about their failures, but they are unwilling to be interviewed. Considering the national cultural traditions, this is understandable. Since I am very concerned about the remuneration when attracting so many people, I am afraid that some of the people who come here may be "creative" masters. Real experiences can be verified. Only real cases can be used as a reference. This move by Shanghai Na Company hopes to prompt reflection on failed entrepreneurs and managers and help Chinese companies, entrepreneurs, and managers develop healthily. Failure is a taboo word for everyone. When talking about failure, you will see a little helplessness and a little pain, but how many people really understand this huge spiritual wealth in life. Those who have gone through failure are the ones who can truly succeed. Is this really the case? The person who has learned the most from failure is Shi Yuzhu. From the successful development of brain gold to the collapse of the Giant Building and the debt of more than 300 million yuan, what kind of lesson did this teach Shi Yuzhu? Starting from a small start-up in advertising, by the time he developed Brain Gold, in the best years, Brain Gold's profit reached more than 20 million. After such success, Shi Yuzhu became very excited and felt that he was an omnipotent business god. Later, he continued to He entered many industries such as real estate and clothing, and began to build the Giant Building.

The Giant Building, which was originally budgeted for 2 billion, could not be completed until the end of 7 billion. Such a huge economic budget gap led to huge debts, which caused the company to stop operating. In the end, he also ran away and disappeared without a trace. Without a trace. A few years later, when Shi Yuzhu began to prepare for the establishment of Melatonin, he was destined not to make the same mistakes as before. When Melatonin was successfully promoted, it also established its successful position in the Chinese business world. If Shi Yuzhu had not had the original If you fail, you may not be as brilliant as you are today. Entrepreneurship is always about solving problems, and not all the difficulties we encounter can be predicted. The difficulties encountered are far more than imagined. When entrepreneurs have experienced such failure In the future, we will definitely keep in mind the reasons for past failures to help avoid risks. The successful experiences we see are superficial phenomena. It is impossible to fully publish the real successful experiences. There are many hardships and many mistakes. Unless you are personally involved in commercial secrets, you cannot truly share your successful experiences. And if you cannot truly share them, what is the value of those successful experiences? There will be many failures in a person's life. They don’t all need to be as ups and downs as Shi Yuzhu’s experience. When we interact with others, we will also have a lot of failure experiences. If we notice and realize it, we can try to change ourselves to adapt to others. As long as it is Communication with people is smooth, there are no obstacles, and there are more people you trust. I believe this is also a successful life. There is no difference between business and life, but in different ways. Success in business must be success in life, and successful people often Have a good network foundation, otherwise the hidden danger of failure will still exist. Therefore, failure is eternal wealth. Instead of learning from other people's successful experiences, it is better to analyze the reasons for your own failures. Success may no longer be far away from you.

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