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Competitive position of Hangzhou superstar technology co., ltd.
1, domestic and foreign markets have different characteristics.

China's domestic manufacturing and processing industry, automobile repair industry and real estate industry have continued to develop, and the market capacity of tools and hardware products related to these industries has also expanded rapidly; The consumption of tools and hardware products by ordinary families in China is small, and the demand is mainly concentrated on middle and low-grade products. With the sustained growth of China's economy and the continuous improvement of national income, domestic consumers' demand for high-end products is gradually increasing, with great growth potential. Many internationally renowned tools and hardware companies have settled in China.

2. Innovation ability is the core ability of tool hardware enterprises to establish brands and develop.

Leading enterprises in the tool hardware industry can rely on their own innovative research and development capabilities to establish brands in the market and gain competitive advantages. In 20 13, China was only a big manufacturing country of tools and hardware products, not a powerful country. There are a large number of domestic manufacturers of tool hardware products, but few of them really form a scale. The overall technical equipment level of the enterprise is low, the ability to digest and absorb imported technology is poor, the product variety structure is unreasonable, the output of middle and low-grade varieties is excessive, the proportion of varieties with high added value and high technology content is low, and there are few independent brands.

3. The construction of sales channels is becoming more and more important.

The production and sales of tool hardware industry in the world are gradually moving from small independence to large-scale and internationalization, and there have been joint sales networks at home and abroad-chain stores and franchise stores. These large wholesale and retail malls can provide products with high quality and reasonable price, which greatly promotes product sales. China's tool and hardware manufacturing enterprises mainly rely on middlemen for agency sales, especially in overseas markets. Because most of them are middle and low-grade products, foreign manufacturers often need to reprocess and repackage their products before they can be put on the shelves. The industrial chain is obviously elongated, and manufacturers are far away from end customers. It is difficult for enterprises to understand the needs of end users and market trends, which is not conducive to timely adjusting strategies and designing products according to market demand, and also obviously reduces the profit space of enterprises. 1, technical advantages

Compared with most domestic tool hardware enterprises, the company has strong R&D and innovative design capabilities and obvious technical advantages. The company has 235 patents, and has been successively rated as one of the top independent innovation enterprises in China 100 (57), a patent demonstration enterprise in Zhejiang Province, a provincial enterprise technology center and a high-tech research and development center in Hangzhou.

2. Brand advantage

Many of the company's own brands have become internationally renowned tool hardware brands, including "superstar" and "Sheffield", among which "superstar" and "Sheffield" were awarded as "Zhejiang Export Famous Brand" and "Hangzhou Export Famous Brand" respectively in 2008.

3. Advantages of business model

Compared with the OEM business model still adopted by most domestic tool hardware enterprises, the company's business model has been in the stage of gradual transition from ODM to OBM.

4. Supply chain advantages

The tools and hardware products produced by the company have many varieties, complete specifications and large scale. Due to limited production capacity, in order to ensure the quality of some core products and brand products with novel functional appearance, innovative production technology and high gross profit margin, the company independently develops, designs, produces and packages such products; However, some production processes are simple, and the initial production processes of some mature products and low-tech products are outsourced to other companies (other companies are mainly OEM superstars), and the further processing, assembly and packaging processes are completed by the company itself, which determines that the company's spare parts, semi-finished products and finished products are purchased on a larger scale.

5. Advantages of sales channels

Developed countries in Europe and America are still the main markets for domestic tools and hardware products. In terms of overseas sales channels, domestic enterprises mainly face middlemen such as agents or traders, and usually reprocess and repackage the purchased products, then resell them to terminal manufacturers, and finally the terminal manufacturers sell them to final consumers;

6. Talent advantage

Most of the company's middle and senior managers have long-term experience in the production, processing and sales of tool hardware products, and have good professional judgment ability on the development trend of tool hardware industry.