With the development of society, the number of private cars in China is increasing, and the after-sales service of cars is becoming more and more popular. Opening a beauty shop in the automobile industry has undoubtedly adapted to the market demand. Therefore, this article will provide you with a business plan of a car beauty shop to help friends who want to open a shop.
First, the preparatory work before opening.
1. Market positioning. Why should we put market positioning in the first place? Before opening a shop, the most important thing to do is market research. The daily business situation, business grade, passenger flow and business projects of other peers in the place are the main contents to be understood. Only by fully understanding the opponent's situation can we better formulate our own business route and learn from each other's strengths. It is very important to take a food stall or a specialty store, which is related to the sustainable development and new business expansion in the future.
2. Shop preparation. The key is to find a store with enough indoor space (preferably more than 200 square meters, less than 200 square meters is not conducive to future development), because indoor car washing will be the trend of the beauty industry in the future, and indoor car washing will inevitably eliminate outdoor car washing. In addition to the large area, we should also pay attention to several points: the rent should be reasonable, and it is not cost-effective if it is too expensive. There should be enough parking spaces at the door, otherwise the washed car will have nowhere to park. Near the roadside, there are no traffic lights nearby, and there is no green belt in the middle of the road for the car to turn around at any time. It is better to have two entrances. If there is only one car, it is best to get in and out of two cars at the same time.
3. Commercial projects. Of course, a car beauty shop should focus on car washing and beauty, but what are the specific beauty projects? Here's a brief introduction (note: only the beauty part): new car waxing, manual waxing, machine waxing, interior cleaning, interior disinfection, engine room cleaning, glaze sealing, painting, leather goods maintenance, etc. As for these projects mentioned above, how to do them? The following article will list in detail. What you write can only give a general idea, and it is only a reference for the specific operation in the future. If you want to be a one-stop car beauty maintenance center, you must prepare more new projects, so as to provide a whole set of services to your guests.
4. Recruit employees. It's best to recruit more skilled workers when recruiting. In addition to getting into work quickly and getting the store on track quickly, we can also arrange for him to train other novices by the way. In addition, it should be noted that you should not indicate it in the recruitment notice? Recruit a beauty expert? . Because most of the people recruited in this way only do waxing, polishing and glaze sealing, and they will never wash the car. You must recruit people who are willing to do anything. If you have such a master, you would rather pay more. In addition to reducing unnecessary idle personnel and store operating costs, it can also set a good example in the team.
5. Decorate the storefront. When decorating the beauty workshop, it is better to facilitate future use, and consider various situations as much as possible, and arrange water storage (pool), drainage (sewage discharge), filtration (sewage discharge) and so on. And the electrical socket should also consider moisture-proof and short-circuit prevention. Workshop design should be as simple as possible and wiring should be reasonable. It is best to have an independent switch knife for power consumption in the workshop to prevent short circuit tripping from affecting the normal power consumption of the whole store in the future. In addition, we should also consider the future expansion needs and reserve space for the future expansion of new business needs, such as the location of film pasting room and elevator. I give some advice to some friends who are going to decorate:
(1) It is better to design more than three car washing spaces. If the area is not enough, there must be at least two places, otherwise it will be too busy on a sunny day after the rain.
(2) It is best to install a hoist, whether it is changing oil or spraying chassis armor, it is the best way to show your professional image to the guests.
(3) Keep the movie room, preferably near the outdoor, rather than in the store. When pasting the film, close the glass door so that pedestrians can see it when they pass by.
6. Equipment procurement. I'll give you a list of the equipment you need to buy:
(1) 2 or more pumps. In an emergency, it suddenly broke down and the other one was on it.
(2) 1 carpet dryer. Preferably a stainless steel shell.
(3) Two vacuum cleaners are best. In the early days of starting a business, there were few workers, so we could only buy one, but we needed to prepare a motor.
(4) 2 waxing machines. When the traffic is long or in a hurry, you can work at the same time. Come on.
(5) 2 polishing machines. For the same reason.
(6) 1 ozone sterilizer or high temperature sterilizer. Ozone sterilizer is not as practical and dangerous as high temperature sterilizer.
(7) 1 foaming machine. This is for car washing.
(8) A number of buckets, towels and brushes.
7. System settings. Any company and enterprise should have an employee code, and use the system to restrain employees rather than the boss to supervise them. Specific rules will be provided below for your reference.
8. Join the research. If you consider joining a brand, you need to be prepared in this respect, but it is not easy to choose a good one among many beauty brands. Therefore, before joining, we must be clear about the strength of the brand, the help we can provide, the popularity of enterprises and products, the conditions and costs of joining, and so on. Even if you choose a good chain brand, you must read the contract clearly and read it thoroughly before signing it. Otherwise, if something goes wrong in the future, there will be some unnecessary arguments. No matter how beautiful the contract is, it is far from reality. Instead, he wrote about abnormal operations, excluding rainy days, power cuts, water cuts, holidays and other factors. In addition, they usually emphasize income without calculating the cost of everyone's expenses. Even if the cost is listed, the common expenses such as salary, rent, water and electricity taxes and fees are simply calculated, and other miscellaneous expenses are not listed for everyone, such as buckets, water shoes, uniforms, brushes, cleaning agents, machinery and equipment parts and maintenance depreciation, workers' meals, workers' room rent, workers' commission and so on. These are all very operating costs, and strangely enough, joining the headquarters is always not listed one by one. You can't say it was intentional, you can only say it was? Goodwill? Yes Only when you really join can you see the problem, but at that time, it is generally difficult to ride a tiger. Although you can't knock over a boatload of people with one stick, you must be mentally prepared if you want to join.
9. Product purchase. If you choose to join a chain brand, then most of them use the products provided by the brand. But if you don't choose to join, what products do you choose to use? Actually, it's not difficult It depends on whether your market research work is detailed enough. Through careful observation of peers, it is not difficult to find out what brand products they usually use. Since everyone has chosen this brand's products, it won't be too bad.
Second, the detailed solution of beauty building engineering.
Many friends have asked me if I want to do car beauty, but I can't even do the basic car washing process. What should I do? It is not difficult to wash the car, nor is it difficult to wash the car. Every car washed every day is difficult to clean. If you don't choose to join, it means that you must find professional products and experienced technicians to help you complete professional beauty work. Here I provide you with a beauty project construction process for your reference.
The process of car washing:
1. Wash the surface with a loose gun and the chassis with a straight gun. Take the mat off the car and clean it. After cleaning, dry it with a dryer and put it aside for processing.
2. Spray car wash liquid on the whole car, and then clean the whole car with gloves. When washing, you should pay attention to washing the glass first, then the paint surface, then the upper part and the lower part. Gloves need to be washed after washing every car. Sometimes there are mosquitoes in the headlights, which need to be cleaned with a brush and car wash.