From 65438 to 0906, William J. Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes. One day, when he was observing the chicken in the yard, he found that the chicken's three claws could keep balance, so he applied this inspiration to the design and development of the arch bracket, and the name of the new balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken's claws became a legend.

With the continuous development of business, New Balance began to manufacture professional sports shoes for local runners in 1950s, including the track and field team of MIT. 1956, Mr. and Mrs. Paul bought New Balance Company from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company's steady growth. 1960, New Balance produced the "TRACKSTER" series of sports shoes, which is the first sports shoes in the world that can provide multi-width shoe last, and has become a pioneering work in the footwear industry.

In the 1970s, Mr. james davis, the current chairman and president, bought New Balance on Boston Marathon Day and started a new step. Since then, New Balance has not only devoted itself to the research and development of high-tech functional materials, but also provided humanized services for six width shoe lasts and two height uppers to meet various foot types, and it is the only sports shoe made and imported from the United States. Its unique high damping pad can effectively absorb 99% of the ground reaction force, so it is loved by many heads of state and elites from all walks of life. It is a multifunctional shoe, which has the reputation of "President's jogging shoes" and ranks second in the United States.

"If you wear New Balance, you must be an excellent runner!" -jim davis, CEO of New Balance Company.

During the period of 1972, New Balance Company produced 30 pairs of competition shoes every day, which can provide five shoe last widths and two upper heights. Although the cost of doing this is high, New Balance spared no effort to let athletes show their sports potential to the best.