Savage X Fenty's slogan "I am in complete control of my body, and I have confidence" has won wide acclaim from women.
This idea of giving priority to self-comfort and encouraging appreciation of one's own unique beauty also allows plus-size girls to show their beauty confidently without being bound by other people's eyes.
Coincidentally, Les Wechs, CEO of Victoria's Secret Group, also admitted that Victoria's secret fashion show will undergo major adjustments. "We will re-evaluate the traditional form of Victoria's secret fashion show."
Not only that, the purchase rate of gathering underwear is also decreasing day by day. Retailer L Brands' flagship brand underwear revenue in the first quarter of this year was much lower than expected, and its sales decreased by 5. 14%.
Facts have proved that most women are now turning from pursuing push-ups to comfortable choices for self-liberation.
Indeed, the aesthetics of this era is changing, and Victoria's secret and even the whole underwear industry need to rethink. What exactly is the underwear and lifestyle that women need now?
In fact, it is not difficult to imagine that in recent years, with the increasing influence of the feminist movement, women's aesthetic appreciation of breasts has become more and more inclusive. The so-called "career line" is also being exposed by outstanding women with careers.
Speaking of "career line", I really have to think that the words used by Hong Kong media are sharp. Since 2003, the quality of "career line" has been used to compare the exposure or popularity of female stars.
However, in recent years, women no longer blindly pursue breast fullness, but "flat chest" has become a new trend.
In fact, this "flat chest doctrine" is not simply biased towards appreciating small breasts, but advocates women to appreciate different beauty more inclusively. A plump woman is not necessarily sexier, and a woman with a career line is not necessarily successful.
In fact, the "career line" is no longer used as a standard for the public to ridicule the quality of a career, and it also comes from the image displayed by more and more women in the workplace to some extent. They are all using actions to prove that smart brains and professional attitudes are far more "sexy" than exquisite bodies.
Nowadays, victoria beckham's fashion brands are booming, and she can also be said to be a working woman. But now this confident and generous woman, who used to be a member of the popular spice girls' group, is not satisfied with her figure and has gone for "plastic surgery".
Perhaps it was influenced by the aesthetics at that time, or it was to cater to the name "Spice Girl". Victoria admitted that she chose breast augmentation because she only had a cup. Later, because I couldn't stand my unnatural figure, I recovered my chest and back.
But after this series of plastic surgery, Victoria said in an interview many years later that she actually regretted doing such surgery because it was a sign of insecurity.
That's the truth. If we are so insecure about our appearance, no amount of plastic surgery can help us build our confidence.
More than ten years have passed, and now Victoria has learned to appreciate herself, which is why she is so generous and energetic every time she appears.
It is worth mentioning that Victoria's brand is also pursuing a simple and atmospheric style, which is completely different from the "sexy" released during the spice girl period.
And the angel Rosie Huntington in Victoria's Secret, which became popular because of Transformers. She is not confident because she thinks she is not beautiful and sexy enough.
But we will always find our own beauty in the time we spend with ourselves. Now Rosie will no longer pursue the career line and sexy lace that she gathered as a child. These charming women have learned the importance of using time to please themselves.
And keira knightley, who fascinated two men in Pirates of the Caribbean. She is called "skinny" in Hollywood. But she will never lose confidence because of this, and even explicitly forbid her to be plump in the later period.
And her long green suspender dress in Atonement perfectly explains the charm of flat chest, which is unforgettable so far.
Whether it is "career line" or "flat chest", the aesthetics of modern women no longer need "guidance". True beauty should be defined by women themselves, and our value is not limited to these "exteriors".
To some extent, those women who have careers don't care about the "career line" because they don't define their own value externally. This aesthetic change reflects the values of women today. Don't blindly follow, don't please, and use more experience to realize your own value.
On the other hand, underwear reflects a lifestyle of women. Choosing a comfortable and beautiful underwear is more like a reward for yourself, and "elegance from the inside out" is what new women pursue.
However, here we also want to point out that the so-called vacuum chest liberation actually has some hidden dangers.
Mammary glands will shrink with age, and at the same time, fat will be lost and the skin will be slack. Therefore, properly supporting the chest will actually help the chest maintain its shape and health.
Underwear can also protect the chest during exercise, especially when running, the chest will shake more than 6cm, so it is very necessary to have underwear protection.
For girls with big breasts, we don't recommend "going into battle in a vacuum". Wearing underwear is not only to make the chest look better, but also because of the great pressure on the chest. The support of underwear can help relieve the pressure on the back, which is also good for the overall health.
To know yourself very well, you actually need to measure and change your underwear size regularly. Whether it is to choose a smaller size underwear for gathering or to choose a larger size underwear for comfort, it is actually an "irresponsible" performance for the body.
Usually our "bra size" refers to a woman's lower bust, that is, the length of a woman's breasts around her breasts. Cup refers to the difference between female bust minus lower bust, that is, cup size = bust-lower bust.
With the change of figure, we should re-measure the size of the bra once every six months to ensure that it fits our size.
The era of pursuing the career line has passed, but now we are not advocating the backbone or plump figure, but pursuing the inclusive aesthetics of comfort and health. Therefore, it is most important for us to know and appreciate our bodies and protect our health.