According to 36kr, citing relevant sources, this project started in September last year, and was led by a team of 20-30 people in Shanghai. Brand benchmarking Netease YEATION and Mijia, providing selected, cost-effective and tonal products, adopting OEM/ODM mode, requiring production standards higher than Netease YEATION.
Through the entrance, we can see that Made in Beijing is similar to Netease YEATION and Mijia Youpin in category and logic. Through process reengineering, factories and consumers are directly connected, and at the same time, quality is strictly controlled to provide consumers with high quality and low price goods. At present, there are 34 commodities in Beijing Mall, involving six categories, such as home, luggage and so on.
It is worth noting that on 20 16 10, Netease's self-operated e-commerce brand "YEATION" officially entered JD.COM as its flagship store. JD.COM became the cooperation channel of Netease YEATION's first integrated e-commerce platform. According to this view, JD.COM laid out free brands earlier than Netease.
In recent years, the development mode of yeast is full of brands. On the one hand, it is influenced by the big environment. With the increasing income of consumers, the number of middle class in China is also expanding. They have a higher pursuit of the quality of daily necessities, and at the same time they pay a higher price for good products.
In addition, although the existing online platforms are large in scale and complete in products, the quality is mixed. The emergence of YEATION, which endorses platform products, is also loved by more consumers.
Summary: When e-commerce platforms and retail giants rely on their own brand advantages and resources to arrange yeast categories, it is a test for enterprise logistics supply chain. We have reason to believe that JD.COM will get better and better.