The cost price of the dress sold by UR was only 9 1 yuan, but it sold for 369 yuan. After the incident was exposed, they were fined about 20 thousand yuan by the relevant departments. This incident reminds other commercial brands in the same industry that they should not arbitrarily price goods and are not allowed to deceive consumers. Now the prices of many things have gone up, but the wages have not gone up, which really makes people feel very tired. Young people pay more attention to their quality of life, so they go to the mall to buy some skirts with better quality, but the price tag is often hundreds or even thousands.

This warns all clothing brands that unrealistic prices are not allowed. The cost price of clothes is really cheaper. A garment produced by a factory may be only a few tens of dollars, but the price has been rising since it was changed hands, which may be the difference earned by middlemen. Those international brands should all have their own clothing factories, and the prices of goods in clothing stores are relatively expensive, mainly because merchants will pay a high price to buy the copyright of clothes from designers, and then they will contact the factories to mass-produce clothes, and then package them and distribute them to various specialty stores across the country.

This incident also reminds consumers that they can safeguard their rights and interests. If they think the price is relatively high, they can call 123 15 and complain to the relevant departments. After receiving the complaint, the staff will rush to the store as soon as possible to check the price of the goods. If there is a violation, they will teach the seller a lesson. If the situation is serious, they may suspend business for rectification, and the fine will be relatively large, but it is also their own fault.

Consumers are God. If the business is heartless, then consumers will naturally not sit idly by. In addition to the service industry, a similar situation also occurs in other industries, and the gap between the cost price and the selling price is relatively large. This kind of behavior is very despicable, and consumers' money is not so easy to get. Brands should not be greedy, and consumers should be developed into old customers in order to maintain their own brands.