? The recommendation of good books, starting from English, will help you learn various foreign trade tools and enhance your entrepreneurial confidence.
? Good books recommend that you learn practical working methods under different team management.
? Negotiation, only by paying attention to the negotiators' psychology, detonating customers' hearts and using skilled negotiation skills, can we achieve faster success.
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one
Receive foreign trade correspondence within ten days
Yi Zhu Bing
Senior foreign trader, walking in the foreign trade rivers and lakes for many years, keeping a low profile.
brief introduction
★ As a foreign trader, have you ever had the following puzzles:
After learning a lot of correspondence books, I still can't write emails to foreigners;
After each email exchange, I always worry about whether my Chinglish can be understood by customers;
After working for several years, I think I am already familiar with the writing routine. Once I meet an emergency, I think I can do anything from …
Ten Days of Foreign Trade Correspondence is a ten-day study based on the actual needs of foreign traders, which is different from traditional academic correspondence. 100 * Simple and authentic English correspondence allows you to bid farewell to traditional correspondence effectively; Flexible use of the new KISS principle, quickly enter the thinking mode of foreigners: selfless sharing of foreign trade secrets, to help you improve the order turnover rate.
Reader theory
★ The style of this book is vivid, and the cases mentioned are the author's personal experience in front-line work for many years. It is definitely a rare foreign trade book. I believe this book will play a positive role in the foreign trade activities of the same company.
—— You Shenghua, Director of Guangdong Council for the Promotion of International Trade.
two
JACT negotiation notes: JAC and his foreign trade story
Author: JAC
Known by foreign traders as village head, celebrity in foreign trade circle and senior foreign trade expert.
brief introduction
★JAC's superb negotiation skills are talked about by people in the industry. This book will bring you a brand-new negotiation experience through the following aspects:
1. In-depth analysis of how to establish the overall negotiation ideas and implementation routes to help foreign trade newcomers conduct targeted in-depth negotiations.
2. E-mail, interviews, exhibitions and other different scenes show the unique methods and rhythms of negotiation in 360 degrees, share the secrets of breaking through the bottleneck, analyze the crux of failure, and help you become a master negotiator and deal with complex situations.
3. Super mind-reading, so that you can read the customer's behavior and psychology in the first time and close the order quickly.
Reader theory
★ This is a very real foreign trade book, which deeply analyzes how to establish the overall idea and implementation route of negotiation, and helps foreign trade newcomers to conduct in-depth negotiations in a targeted manner.
Three?
Lean entrepreneurship
Eric rice
IMUV co-founder and CTO, resident entrepreneur of Harvard Business School.
brief introduction
★ We are in an unprecedented era of global entrepreneurship and prosperity, but countless startups have ended in bleak and failed. For start-ups, the traditional management thinking is no longer applicable, and a new generation of entrepreneurs need to find new ideas to establish successful enterprises. Lean entrepreneurship represents a new method of continuous innovation, which originates from the concept of "lean production" and advocates "confirmatory learning" in enterprises. They first introduce minimalist prototype products to the market, and then through continuous experiments and learning, verify whether the products meet the needs of users at the lowest cost and in an effective way, and iteratively optimize the products and flexibly adjust the direction. This model is not only aimed at garage entrepreneurs, but also suitable for new business within the world's largest enterprise.
Reader theory
★ It provides a systematic methodology for entrepreneurs who have no talent, inspiration, keen insight and superior resources (just such entrepreneurs account for more than 99%), reducing waste and greatly improving the success rate of new projects.
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four
I saw e-commerce.
Huang ruozhu
Practical business manager with rich management experience in large enterprises.
brief introduction
★ This book is a summary and sharing of the author's engagement in e-commerce management for nearly 30 years.
In recent years, the e-commerce industry has developed rapidly in China. In 20 12, the scale of network market reached130 billion RMB, and a large number of brand-new network companies such as Taobao, Tmall, JD.COM, Ke Fan and Vipshop were born. E-commerce is profoundly affecting the lives of more and more people. At the same time, this industry has been losing money for years, and the customer service is mixed, which has also attracted people's attention. From the ground to e-commerce, from the executives of multinational companies to the management of private enterprises, from creating the Tmall model to leading the listing, the author is called the leader of China practical school by the industry. Now the self-proclaimed cross-border senior e-commerce trader has comprehensively analyzed the e-commerce situation for the first time, elaborated on the different paths of e-commerce development between China and the United States, commented on the right and wrong of major domestic e-commerce enterprises, and explained in detail the experience of financing, mode, operation and efficiency. .............................................................................................
Reader theory
★ The author tells a series of stories about his listing in Taobao, Dangdang, Taobao Mall and Dangdang, and comments on the development of telephone operators this year. Between the lines, it reveals the firmness of industry and the creation of substantial value, which is very practical and worth learning.
five
Effective manager
Peter drucker [America]
The most famous management scientist in the contemporary world,
Known as the "master among masters."
brief introduction
★ Effective is what managers must do, but in all knowledge-based organizations, every knowledge-based employee is actually a manager-even if he has no so-called authority, as long as he can make outstanding contributions to the organization. The effectiveness of managers is often the most critical factor to determine the effectiveness of organizational work; Not only senior managers are managers, but all those who are responsible for actions and decisions and help improve organizational efficiency should work and think like managers.
Reader theory
★ Because there are too many people marked recently, I originally read this book with a spit attitude, but after reading it, I found that it is really the best management book I have ever read. The whole book has a very detailed discussion on time management, recruitment, decision-making, etc., and almost deducts the word contribution to the extreme, which is the real master! Classic recommended to all managers!
Six?
Mckinsey's working methods
Essen? By Russell
brief introduction
★ This book reveals the secret of McKinsey's work from five aspects. Starting with McKinsey's thinking method, the author not only introduces McKinsey's method of solving business problems, but also introduces its sales promotion method silently. Want to know how McKinsey survives? Want to know how to knock on the door of top company McKinsey? Want to know the most valuable memories about McKinsey? Perspective and plan the career path of workplace people behind McKinsey method. This book is a must-read in the workplace.
Reader theory
It must be admitted that there is a shortcut in the world, that is, standing on the shoulders of giants! Although they are seemingly simple principles and skills, flexible application will benefit a lot in the work.
seven
The Tipping Point
Malcolm Gladwell
He was praised as "peter drucker in 2 1 century" by Fast Company, and is currently a full-time contributor to The New Yorker magazine.
brief introduction
★ The tipping point is a book devoted to how to make products launch fashion trends. In the book, the phenomenon of product explosion and popularity is attributed to three modes: the law of personality, the law of adhesion factor and the law of environmental force. The law of personality is the theoretical basis of circle marketing or narrow marketing. In the book, the author gives us detailed guidance on how to find communicators, experts and salesmen among the target customers-people with extraordinary interpersonal skills. Attachment factor solves the problem of how the project should convey information. Attachment factor first tells us that we should extract high-quality information from many selling points and find a simple information packaging method to make information irresistible. The law of environmental force is aimed at the question of whether the information expressed by customer perception and project expectation is highly consistent.
Reader theory
★ Good reading materials for behavioral economics and social psychology.
eight
common people
Gustave Le Bon [France]
Famous French social psychologist
brief introduction
★ Gustav? Le Pen Gustave Le Bon (1841-1931) is a famous French social psychologist. Starting from 1894, he wrote a series of social psychology works, among which this book is the most famous. Among the existing works in the field of social psychology, Mob is the most influential one, which is not very thick. Gustav. Le Pen described the collective mentality subtly in his book, which had a great influence on people's understanding of the role of collective behavior and their thinking on social psychology. Mob-A Study of Popular Psychology has been printed in the 29th edition in the west, with novel viewpoints and vivid language, which is an indispensable masterpiece for group behavior researchers.
Reader theory
A good book must contain rich possibilities. Every time I read this book, I am amazed at the imagination it can inspire. 2. "China can be found in all books about the dark ages."-Xu.
nine
Negotiation ability
Roger Fisher
Director of Harvard Negotiation Project, also engaged in conflict management consulting.
Company and Cambridge conflict management consulting group, for many government departments,
Enterprises and individuals provide consultation services.
brief introduction
Whether you like it or not, you are a negotiator. Negotiation is an inevitable reality in life. You must negotiate with your boss for a raise, bargain with suppliers, and negotiate a holiday destination with your family. ...
Common negotiation strategies are mostly moderate or tough. Gentle ways always try their best to avoid friction and conflict, and often make concessions quickly in order to achieve understanding. The tough way is to beat the other side and stick to your own position, which often hurts both sides.
There is a third way of negotiation, which is neither moderate nor tough. The "Harvard University Negotiation Project" puts forward a "principle negotiation model". This negotiation method seeks solutions according to the merits of the matter itself, emphasizes the separation of people and things, and pays attention to interests rather than positions. When the interests of both sides conflict, the negotiation results are based on some objective standards.
The "principle negotiation method" does not need to put on airs or play tricks. It can help us get what we want without losing grace, make us fair and reasonable, and protect ourselves from being used by others.
Reader theory
★ This book mainly talks about a principled negotiation method, which is different from our common tough or moderate position negotiations, and emphasizes focusing on the common interests of both sides. It is mainly divided into four negotiation steps: separation of characters; Focus on interests, not positions; Create choices for common interests; Adhere to objective standards. The author believes that negotiations need to separate people from things, and things are not right for people. ...
ten
Advantage negotiation
roger ward dawson
American presidential adviser, senior cabinet adviser, president of real estate company, international chief business negotiator, etc.
brief introduction
★ Roger Dawson, the ace negotiator, teaches you how to win at the negotiation table through his original super negotiation skills, and even teaches you how to make your opponent feel that he won the negotiation after the negotiation, not that he suffered.
Whether your negotiating opponent is a real estate agent, a car dealer, an insurance broker, or your family, friends, business partners or boss, you can successfully win the negotiation and win their favor through superb negotiation skills.
The book in your hand was written by Roger Dawson, the chief international business negotiator, who has collected 30 years of successful negotiation experience. It has detailed guidance, vivid and real cases, authoritative master notes and practical suggestions to provide you with an advantage guide to enrich your life.
Reader theory
For me who can only talk but can't think, this is a good book to teach you how to "use psychological strategies to reduce or raise prices and make people feel better"