1.In what areas will Tik Tok do better in 2022?
1, maternal and child account number: e-commerce shopping guide.
Mainly rely on this short-sighted frequency band traffic to recommend, and then through shopping carts and windows to achieve.
What is the most important thing for a mother and a baby? In fact, it is the short video that gives you real feelings and builds a shopping scene for users.
At this time, when you show the video, you can let the treasure moms see the real experience inside, so that more users are willing to buy this product with you. Then the whole process is still based on e-commerce shopping guide.
2. Clothing account.
Clothing has always been a very important category in Tik Tok. As you can see, it belongs to the exhibition category, and on Taobao, clothing is also a very large category. One of the characteristics of clothing is that our gross profit is very high.
So this kind of content will be more and more in Tik Tok.
Looking at Tik Tok's clothing video, it is not difficult to see that its marketing form is highly similar to that of e-commerce.
In addition to showing the upper body style of clothing, it also points out the advantages of goods, applicable people and price in an interactive way to help consumers establish their mental image and enhance their sense of self-substitution.
After a long period of accumulation, the efficiency of account realization will be higher and higher.
No matter from the consumption level or age stage, clothing, as a kind of daily necessities with strong demand, covers a wide range of people.
3, beauty category.
(1) On-site delivery for boys (Li Jiaqi)
The number "Li Jiaqi" is nicknamed "Brother with Goods" by insiders because of its strong marketing on Taobao.
As we all know, Tik Tok's slogan is "Record a Good Life", aiming at letting everyone discover the beauty of life.
Then the beauty category is also highly recommended by Tik Tok, because you can see many functions introduced by Tik Tok, including filters.
Everyone wants to help everyone become more beautiful, so at this time, if you focus on this category, at least it is very dominant in traffic.
(2) Evaluation
Here I recommend a number to you, called' dad assessment'. His core practice is to do product evaluation, and at the same time recommend products with qualified quality to everyone.
The core point here is that it tries to convince everyone of its recommended products from a professional perspective, and its whole profit model is still recommended in the form of shopping guide.
4. New and exotic classes.
We put this category forward separately because it shows the products to everyone and describes them in detail through more suitable small items or fun things.
Because the gameplay is novel and the price is cheap, it is very popular with everyone. The specific way of realizing cash is to promote small commodities with commodities through shopping carts, windows or cooperation in Tik Tok.
5, high-value network celebrities.
The word network celebrity needs no explanation. Since the advent of Tik Tok, many short video network celebrities and short video experts have been born on the platform. The characteristics of this kind of account are people-centered, highlighting the characteristics of the characters themselves and personal IP; The biggest advantage of this kind of account is its quick realization and strong strength.
Of course, if your face value is not enough, don't be discouraged. Although Yan value is the first impression, Yan value is not the last impression. Whether a person has achieved or not, whether he can achieve great things, ultimately depends on his strength and content. It is not enough to rely solely on face value and opportunity.
There are also many talented people and online celebrities, such as Han Meijuan, Liao, Lang Weixian and his sister. They won by content, unique innovation and eye-catching performance rather than by their looks.
6. food.
Eating is inevitable for everyone, and both men, women and children like to eat delicious food. Otherwise, "China on the Tip of the Tongue" wouldn't be published again and again.
Therefore, from a big perspective, the target customers of food orientation are the whole Tik Tok users, but there are still subtle differences in the categories of food you share, such as snacks, cakes or roast whole sheep.
2. What is the experience score of 2.Tik Tok online store?
Tik Tok store experience score is a comprehensive score for official website to judge whether the store is of high quality.
Experience score includes commodity experience score, service experience score, logistics experience score, three-minute response rate and CCR (consumer negative feedback). The comprehensive score of these data is the experience score of our store.