POLO itself means POLO, so polo shirts are also called polo shirts. However, what really promotes the popularity of modern polo shirts is tennis, which was designed by French tennis star René Lacoste. At that time, most tennis players played in long-sleeved sportswear, probably because Europeans were obsessed with "gentlemen", and some even wore ties. René Lacoste thought that this kind of long-sleeved sportswear was not good for athletes to compete, so he took part in the competition in his improved sports sweatshirt, which is the prototype of today's polo shirt. Due to the great success of René Lacoste's career (he is the champion of seven tennis Grand Slam events), this short-sleeved lapel sweatshirt designed by René Lacoste quickly became popular in tennis, and later gradually influenced polo and golf. In 1930s, after René Lacoste retired, a French knitting manufacturer named AndréGillier came to the door and offered to cooperate in the production and sale of this revolutionary garment. So LACOSTE was founded in 1933, and two people optimized the design again on the basis of the original improved version of René Lacoste, and developed the famous small embossed mesh cotton cloth, which is not only light, breathable, wear-resistant, but also fashionable in appearance, thus forming the first modern POLO shirt. Crocodile's famous crocodile symbol comes from René Lacoste's nickname-crocodile. The early POLO shirts were only pure white. 195 1 year, LACOSTE introduced color models, and later introduced striped models, which made POLO really a popular casual wear. Nowadays, even though LACOSTE has almost become a brand of all kinds of clothing, POLO is still the most important category of LACOSTE, and LACOSTE's deep cultivation of POLO for nearly 80 years can be regarded as an industry benchmark in both cutting and fabric. This year, the cooperation between LACOSTE and the famous tennis player Djokovic is also on sale, which is more fashionable than the basic model and is currently at the lowest price in history. It is highly recommended. PoloRALPHLAUREN If there is one brand that can challenge LACOSTE's position in the field of polo shirts, it is POLO Ralph Lauren. After LACOSTE was founded more than 30 years ago, there were few competitors. American designer RALPHLAUREN seized the opportunity and founded the POLORALPHLAUREN brand. POLORALPHLAUREN introduced a corduroy cotton polo shirt, which is softer and more skin-friendly than LACOSTE. Coupled with its younger and more fashionable marketing, it quickly defeated LACOSTE in the American market, and the price of POLO Ralph Lauren was much higher than LACOSTE, attracting a large number of European high-end consumers, because LACOSTE was considered too popular by some people at that time. POLORALPHLAUREN's special position in the history of POLO shirts is that it was after the appearance of POLO Ralph Lauren that polo shirts were officially and widely called polo shirts, and in the era of LACOSTE, polo shirts were more called TENNIESSHIRT. Thanks to the precise marketing of POLORALPHLAUREN during the competition with LACOSTE, POLORALPHLAUREN is generally considered to be more elite and high-end. PoloRALPHLAUREN's polo shirt design style has stronger visual impact compared with LACOSTE's simple design. Details such as big logo, big logo, eye-catching numbers, stripes or ribbon design are common in POLO Ralph Lauren's styles. BROOKSBROTHERSBROOKSBROTHERS itself is not a brand specializing in the production of POLO shirts, and even POLO shirts are not the main category of Brooks Brothers, but the word POLOSHIRT was first put forward by Brooks Brothers. JohnBrooks, the boss of BROOKSBROTHERS, is watching a polo match in England. He observed that the polo player's collar was buckled on his chest to prevent it from floating on his face during strenuous exercise. Inspired by this, JohnBrooks returned to the United States and designed the Oxford cotton button-down shirt. This kind of shirt became an instant hit in the United States. The label of this shirt is printed with the words "TheOriginalPoloShirt", which is the source of the earliest word PoloShirt that can be found at present. Although this Oxford button shirt is inextricably linked with the POLO shirt, it is actually a shirt in the traditional sense, and BROOKSBROTHERS cannot be considered as the originator of modern POLO shirts. BROOKSBROTHERS has the title of "presidential costume" and has provided clothing for many American presidents. Founded in 18 18, it has a history of just 200 years this year and is known as the oldest clothing brand in the United States. In the movie The Great Gatsby, some of Xiao Li's suits are also from this brand. However, the brand that sounds so awesome is actually positioned as a mid-range professional and the price is very close to the people. This is related to the brand concept of BROOKSBROTHERS. The most important reason for the initial development of BROOKSBROTHERS is that BROOKSBROTHERS is the first brand to put forward the concept of "formal dress standardization". /kloc-in the 0 th and 8 th centuries, people almost bought a formal suit according to their own conditions. Private tailors, and BROOKSBROTHERS put forward the concept of "ready-made clothes", which greatly lowered the threshold for middle and lower class people to wear formal clothes, so it was used in the American market. BROOKSBROTHERS POLO shirts also follow their workplace attributes. Compared with the youthful sportsmanship of LACOSTE or POLORALPHLAUREN, BROOKSBROTHERS is more mature and elite. And BROOKSBROTHERS is quite cost-effective. In the United States, the price of a single POLO is about 50 dollars, and it is generally 300-400 RMB on domestic Tmall. FREDPERRYFREDPERRY's popularity in China may not be as high as LACOSTE and RALPHLAUREN's, but FREDPERRY is indeed one of the three major POLO shirt brands in the world, and he is often called them. FrederickJohnPerry is the founder of FREDPERRY and a legendary British athlete. After winning the World Table Tennis Championships at 1927, he turned to tennis and won eight men's singles Grand Slam trophies in his career, including three consecutive championships at 1933- 1935. He is also the first tennis player in history to win all four singles titles. After FrederickJohnPerry retired from the competition, he started to build a personal clothing brand in the late1940s. At the beginning of FREDPERRY's establishment, FrederickJohnPerry's own tendency was elegant and classic sportswear, and his masterpiece was FREDPERRYM3. REDPERRYM3 was originally designed by myself. The laurel tree representing victory is printed on the left breast. Compared with the famous LACOSTE at that time, it was slimmer and more graceful, and with the appeal of FrederickJohnPerry himself, it opened up a certain market. FREDPERRY's real turning point from producing sportswear to producing casual fashion clothing was in the 1960s. At that time, once Britain passed the most difficult period after World War II, the whole Britain recovered in an all-round way, the economy went up, and people's lives became comfortable and rich again. Modernist culture began to prevail among young people, who wanted to get rid of the unchanging classics and become cooler. At this time, FREDPERRY introduced another representative style-Fred Perry M12. The design of Fred Perry M 12 originally came from a buyer's request, and the colors of different football teams were integrated into the design of POLO shirts. Fred Perry designed this style with a double ping on the collar and cuffs. This stripe design, which can combine different colors infinitely, was a very ingenious and creative design at that time. Once launched, it was immediately popular among young people. Since then, the development of FREDPERRY has entered a new stage. Today, FREDPERRY has become a representative brand of British campus spirit, and has been following the preferences of young people and taking to the streets. I also often cooperate with some celebrities or brands that have great appeal among young people. For example, since 2008, FREDPERRY has cooperated with the famous Belgian designer RafSimons, and in 20 16, he cooperated with the London design group ArtComesFirst to release it, which kept FREDPERRY's brand youthful and pioneering. The above four brands all occupy a special position in the history of POLO shirts. Of course, there are many brands that make POLO shirts now, so I won't introduce them one by one. Here are a few brands that focus on POLO shirts. HAZZYSHAZZYS is a clothing brand owned by South Korea's LG Group. Yes, LG sells not only electronic products, but also clothes. HAZZYS was founded in 2000, and its brand name comes from the name of the rowing club of Cambridge University, a famous British school. HAZZYS Rowing Club was founded in 1928, which shows the young people's spirit of loving life, nature, making continuous progress and daring to accept challenges. HAZZYS follows the British sports style, and POLO shirts are its most important category. Official website's propaganda embodies tennis elements everywhere, and he is good at using stripes in his design, which makes him more youthful and energetic. However, the overall feeling of HAZZYS in China is somewhat different from that in South Korea. Domestic flagship stores are more mature and leisure. I think it's the monitor and the matching. It may be that the agency of HAZYS in China belongs to the good news bird group. Therefore, don't deny this brand just because you saw the style of painting on Tmall for the first time. Try it, it will be much better than you expected.