In order to ensure the safety and smooth progress of the activities, it is essential to plan the activities in advance. The activity plan is a written activity plan with clear content and clear steps. So how to make a scientific activity plan? The following is the creative scheme (generally 5 articles) for the theme of May Day clothing activities, which I have compiled for you. I hope it will help you.
Creative scheme for the theme of May Day clothing activities 1 1. Theme:
Happiness throws the ball, and the next one belongs to you.
Second, the activity time:
165438+ starts at 0 am.
Third, the site preparation:
1, music playing (first of all, warm up the venue, create momentum with music, attract people, gather a certain crowd, and set off the atmosphere at the scene),
2. The sunshade is set and the staff is present.
3, when opening, should hang propaganda slogans.
Main activities
There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.
Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw paper balls from bottom to top, giving the winner a corresponding gift. (Requirements: Write your name and contact information on the paper ball, and several lucky people will be randomly selected from it after the activity. In the future, you can use this information to regularly send the latest preferential information of our store)-to attract students to participate and learn about the store information.
Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, leave their names and contact information, and then post them on the shop wall. The purpose of the activity is to let the consumers who come to the store have the opportunity to see their names and generate a sense of pride and belonging.
Rules and requirements:
Send to the left -5 yuan voucher (valid for one month).
Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)
A gift for the lucky one-a pair of jeans or a fashionable T-shirt. (several)
The paper thrower should keep a certain distance from the empty pocket of the coat, and under the command of the staff, head the ball to grab the prize.
Special coating requirements:
1, with bright colors and obvious patterns;
2, the pocket should be big and deep;
You must hang up your coat before the activity (where to hang it is tentative)
Fourth, the specific promotion plan
Promotion plan 1:
For one person, the original price of the first item is 20% off the second item.
For two people, the first one is 10% off, and the second one is half price.
More than three people (including three people) are all 60% off.
Promotion plan 2:
Consumers who buy clothes in our store on the same day can get 10 yuan's clothing store vouchers (or membership cards, you can get 20% discount and points, and the higher the points, the lower the discount). With the vouchers, you can firmly grasp customers, seize customers' hearts and improve long-term repeat customers.
Creative scheme for the theme of May Day clothing activities 21. Theme of activities
New shops, new gifts and new fashions.
Fashion, discounts and gifts have been added to the new store.
A new fashion store is a good gift for meeting each other.
The new store opened, exquisite and fashionable.
Second, the activity time
Activity cycle: from the opening date 10 days (the key is the first 5 days)
Choose Saturday or Sunday, preferably a holiday.
Third, the object of the activity
Women in all walks of life aged 25-40;
This activity will also attract some men's consumption through promotional gifts's choice.
IV. Activities (Happy Shopping Chain)
Happy opening series plan suitable for 40-60 square meters stores.
Double happiness, the door is empty:
Give a beautiful souvenir when you enter the store (you can also give a DM brochure)
Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.
Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):
During the activity, all shoppers will be given a pair of "28 yuan pure cotton socks";
During the activity, if you buy over 258 yuan, you will get a beautiful pearl pen from 48 yuan.
If you purchase more than 368 yuan during the activity, you will be given a set of exquisite notebooks with a value of 100 yuan;
Anyone who buys more than 488 yuan during the activity will be given a belt with a value of 138 yuan;
Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.
Verb (abbreviation of verb) material integration
1, theme poster outside the store: (choose a theme)
Xindian xinlixin fashion
The new store has added fashion, discounts and gifts, gift planning and copywriting.
Fashion new shop Hao Li Xiang Jian
New store opening, exquisite and fashionable.
Dianjing fashion Sanjiang Jingxi
2. Signs:
Positive theme advertising words, negative opening or new product listing.
3. Yi Labao or booth should unify the theme of activities and posters.
4. Small permanent brand POP advertisements are placed in the exhibition area of their respective product series.
5. Theme of the activity
6.DM leaflets are the same as posters.
7. Large inflatable arch (with active theme), lift-off balloon, knife flag, flower basket, etc.
8. Others: business cards, gifts, VIP cards and ribbons.
Sixth, the terminal environment.
1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of xxx brand personality theme terminal, consistent with the style and tonality of image promotion.
2. Soft environment: shopkeepers and cashiers of specialty stores, their gfd and service specifications should complement the brand image of xxx.
Creative Scheme for the Theme of May Day Clothing Activity 3 I. Planning Purpose
With the development of society, the clothing economy is booming under the ever-changing market demand. Ladies have higher and higher requirements for clothes, more and more varieties, and more and more care about the quality of clothes. Xx women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and get attention. The main purpose of planning is to further promote the concept of "cotton and linen" and gain wide recognition from customers.
Second, the current market situation
1. Market situation: The clothing market is mixed. Due to different economic levels and different purchasing power of customers, consumers' needs, concepts and buying behaviors are also different.
2, product situation: product sales are often ranked in the forefront of Taobao women's clothing brands, high prices, high profits.
3. Competitive situation: mainly a series of emerging cotton and linen clothing brands began to seize the market. Xx women's clothing market share is relatively high.
4. Macro-environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and the purchasing power of consumers is also very strong.
Third, SWOT analysis
Marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.
1, product advantage analysis (relative competitive brand): the product has good quality and good handle; Product styles are diversified to meet the different needs of consumers.
2, product disadvantage analysis
The quality of cotton and linen market is mixed, some consumers can't tell good from bad, xx brand is easily confused by some consumers, and the brand publicity is not high.
3. Market opportunity analysis
In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.
4. Environmental threat analysis
Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, clothing styles are easy to be copied, and there is no certain law to regulate them.
Fourth, the marketing objectives
During the implementation of the marketing plan, the comprehensive sales volume reached 6,543,800,000 pieces, with an estimated gross profit of 200 million yuan and a market share of 30%.
Verb (abbreviation of verb) market strategy
1, target market strategy
(1) market segmentation: according to population, region, consumer psychology and behavior.
(2) Market choice: The female white-collar workers aged 25-29 with relatively strong economic strength are the main consumers, and a series of clothing designs are made for them.
(3) Market positioning: For middle and high-end people, clothing prices are on the high side.
2. Sales mix
(1) product strategy: independent research and development, joint operation and contract development.
(2) Price strategy: Take activities such as giving profits on holidays.
(3) Channel planning: adopting vertical channel marketing.
(4) Promotion strategy: Advertise on Taobao's homepage and make profits through promotion. Complete the transaction online and offline, and adjust the promotion content according to the season.
3. Total cost of marketing budget: 200,000 yuan, stage cost: 65,438+10,000 yuan, and project cost: 65,438+10,000 yuan.
Step 4 promote
(1) advertisement: national day Taobao homepage advertisement (2) promotion:
A. "199 yuan minus 10 yuan, 299 yuan minus 20 yuan, 499 yuan minus 50 yuan" will benefit consumers; B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: you can send a membership card if you spend more than once.
Intransitive Verb Customer Management
1. Establish sales information: indicate the product type, name and price, and sign it by the customer to facilitate after-sales service.
2. Establish a member information book: record member information. On the birthday, members can get a free gift with their membership card and ID card.
Seven. abstract
Through promotional activities, we can spread corporate culture, establish corporate image, publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering market pressure brought by competitors. A successful promotion planning activity can improve the reputation of enterprises, make product brands get higher attention, and thus expand product sales.
Theme Creative Scheme 4 of May Day Clothing Activities In order to further grasp the sales peak season of special days, May Day Clothing Store plans to carry out the following promotional activities:
I. Theme of the event:
May Day is full of surprises.
Second, the activity time:
5. 1 day
Third, the purpose of the activity:
Increase sales, reduce inventory and develop VIP customers.
Fourth, the promotion content:
(for a brand store)
The slogan of "Two Festivals with Fun" is full of surprises.
Lucky roulette, any customer who buys a certain brand of clothing in a specialty store can participate in the lucky roulette game, and the goods purchased can enjoy preferential treatment according to the lucky numbers (pay the bill first and then settle according to the results), plus 128 yuan gives a pair of military boots and a VIP desk calendar.
The average discount of all participating clothes is about (58%+68%+78%+88%)73%.
Target audience: surrounding potential consumer groups.
Profit statement:
58% discount (lowest price)
1 400 yuan (average price of tag) 58% (lucky number)+128 yuan (average price of military boots) =360 yuan.
Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average price of military boots) =268 yuan.
Gross profit: 360 yuan x268 yuan =92 yuan.
28% discount (middle and high grade)
1 400 yuan (average price of tag) 88% (lucky number)+128 yuan (average price of military boots) =480 yuan.
Commodity cost: 400 yuan (average price of clothing tag) 0.35+ 128 yuan (average price of military boots) =268 yuan.
Gross profit: 480 yuan x268 yuan =xx2 yuan.
Campaign slogan: buy one get one free 1+ 1+ 1 (buy more and get more)
Moreover, during the May Day period, one garment will get a 15% discount, two garments will get a 7.8% discount, and more than three garments will get a 70% discount. If you buy a brand product, you will get 1 VIP card+gifts (it is suggested that desk calendars, water cups and other practical items are easy to carry)+1 laundry roll (negotiate with the local laundry), that is, buy one and get three free.
Average discount: (70%+78%+85%)77%
Target audience: VIP customers and surrounding potential consumer groups
Profit statement:
30% discount: 400 yuan (average price of tag) 30% discount (discount) x 1200 yuan (3 pieces) 35%=420 yuan.
78% discount: 400 yuan (average price of tag) 2 pieces 78% (discount) x800 yuan (2 pieces) 35%=344 yuan.
85% discount: 400 yuan (average price of tag) 1 piece 85% (discount) x400 yuan (1 piece) 35%=200 yuan.
Gift fee description: desk calendar fee: 8 yuan laundry roll fee: 5 yuan.
Verb (abbreviation of verb) activity promotion plan:
1, the company provides unified design: KT version, POP, posters and some gifts.
2. Publicity of billboards inside and outside the venue: put them in a conspicuous position.
3. Shop layout: promotional information must be prepared in advance, leaflets (accurate in content and prominent in theme) must be made and distributed manually in areas where target groups are concentrated, so as to convey promotional information and create momentum for store sales. If conditions permit, you can send the promotion content information to the VIP group of Wubeiku through "SMS notification" locally.
4. Store layout with a strong festive atmosphere, such as decorations with festive elements such as trees.
Creative Scheme for the Theme of May Day Clothing Activity 5 I. Activity Mode
During the period of 1 .4.15-5.1,with the shopping receipt, you can add1yuan at the cashier to exchange 5 yuan goods, guests in 2 yuan, 68 yuan can exchange 10 yuan goods, and guests in 5 yuan who have purchased more than 100 yuan can exchange them. (The receipt will be redeemed before 5. 1 and one on the day of the event. The commodities exchanged are socks, vests and simple T-shirts. This activity needs to set a minimum consumption standard. )
2. Guests who have made one-time shopping in 68 yuan can apply for a bonus card free of charge at the cashier with the shopping receipt of the day; You can enjoy double points during the activity time. Customers who shop for more than 588 yuan on the same day can give a membership card and enjoy membership discounts at any cotton house chain store. (Don't take part in points activities after redeeming special goods and gifts, and get the receipt in time after redeeming points cards. )
3. Member patent preferential products. In order to attract more member customers to shop, a small number of styles of clothes are discounted, that is, members can enjoy the patent on the basis of activity discounts. This method requires new high-profit products. )
4. The most common way to discount gifts is to return proportional gifts after reaching a certain consumption amount (for example, socks at the age of 38, vests and corresponding suspenders at the age of 68, and sweaters at the age of 128). Specific gifts need to be purchased as soon as possible. Discounted goods do not participate in this scheme).
5. Shopping feedback 4. 15-5. 1. Guests who spend money in the store can use the in-store shopping receipt during the activity (the feedback ratio should be determined in advance).
Second, matters needing attention
1, personnel preparation, clear in advance according to the post, and the responsibility lies with people to avoid mistakes during the activity.
2. Stock up, purchase promotional items and specific discounts to ensure the supply of products participating in the activities (it is recommended to purchase a batch of special promotional clothes).
3. Prepare gifts and accessories. The number of gifts is sufficient to ensure the supply. Confirm the required accessories and purchase them in advance.
(Products in the store and accessories such as gifts, cups, washbasins, clothes hangers and pimps to be purchased)
4. In terms of communication, confirm the participation in stores, dates and activities of various stores.