2022 Winter Olympics Norwegian team uniform phenix brand. Feniks was founded in 1952, and was later acquired by Japan because of the prosperity of skiing after Japan's economic rise. Later, it was acquired by China operators of Kappa on 20 1 1 and became the brand of China. Now it is the main sponsor of the winter events of the Norwegian Olympic Committee.

In the 2022 Beijing Winter Olympics, Phoenix sponsored the Norwegian Olympic Committee and the Norwegian National Alpine Skiing Team. Phenix is a brand focusing on the research and development of professional functional ski clothes, and is an old sponsor of the Norwegian national ski team. In this Winter Olympics, Phoenix continued to write the fate of the Olympic Games with strength.

Design Enlightenment of Uniform Equipment in Winter Olympics

The uniform equipment of Beijing Winter Olympics includes clothing, shoes and accessories. The design is inspired by the traditional landscape paintings in China and the snow-capped mountains with the core graphics of the Beijing Winter Olympics. The design of the core graphics of the Beijing Winter Olympics shows China's traditional thought of Taoism, nature and harmony between man and nature, and integrates the mountain shape and the Great Wall shape of the Beijing-Zhangjia competition area.

As well as mountains and green waters stretching for thousands of miles, the traditional aesthetics and ice and snow sports are skillfully integrated with the brushwork with the charm of China ink painting, the thickness of lines and the distance between reality and reality.

In terms of color selection, calm ink and dancing glow red show the efforts and enthusiasm of the staff, neutral Great Wall Grey shows the objectivity and justice of technical officials, bright sky blue shows the youthful vitality of volunteers, and pure white symbolizes Ruixue as a harmonious color.

Yan Cheng, director of the Human Resources Department of the Beijing Winter Olympics Organizing Committee, said that according to the working principles of the International Olympic Committee, drawing lessons from the preparation experience of previous Winter Olympics and the practice of uniform category setting, according to the specific climate conditions in Beijing, Yanqing and Zhangjiakou during the Games, as well as the work needs of different scenes and different positions, the uniform equipment category was planned.

There are three sets of ceremonial costumes for Beijing 2022 Winter Olympic Games and Paralympic Winter Games, namely Xue Rui Xiangyun, Hongyun Shanshui and Tang Hua Xue Fei. The design is inspired by traditional cultural elements in China, such as Xue Rui, Xiangyun, famous paintings and traditional fabrics of the Tang Dynasty.