Persian cat with blue eyes is climbing TV; Two lazy dachshunds snuggled up in a bamboo basket and dozed off ... but strangely, these cute little guys don't shit, pee or eat. Why? It turns out that they are simulated pets made of animal fur according to their body size.
Sun Zhiyuan, a young laid-off worker, runs these simulated animals. More interestingly, if someone's beloved pet dies, she can "clone" an identical little pet to alleviate the owner's sadness.
A month ago, Sun Zhiyuan spent 30,000 yuan as the general agent of Heze Fang Heng Fur Crafts Co., Ltd.. Today, she has opened a head office specializing in simulated animals near Kunming Zoo, and opened a franchise store in Wuhua District and Xishan District respectively.
At present, Sun Zhiyuan head office can sell 400 yuan to 800 yuan every day. It is said that due to the low cost, the gross profit of operating simulated pets is often above 50%. If the average monthly sales 18000 yuan is calculated, her gross profit per month is about 9000 yuan. Sun Zhiyuan claimed that when she opened the head office, the first batch of goods only cost 3,000 yuan, and there were 150 simulated pets.
20 10 On Children's Day, Sun Zhiyuan also held a promotion activity, and the sales on that day exceeded 1000 yuan. That month, its head office and two branches sold more than 30 thousand yuan.
In fact, Sun Zhiyuan's idea of becoming a simulated pet was accidental. At the end of last year, she saw on CCTV programs that some people in Shandong made animals' fur into small pets, which were very popular because of their lifelike shapes.
In the past, Sun Zhiyuan's daughter kept clamoring for a small pet, but she refused, because Sun Zhiyuan felt troublesome and unclean, and the simulated pet was exactly what she wanted. But just when Sun Zhiyuan decided to buy it, she traveled all over Kunming and then disappeared. She immediately realized that the market prospect of simulated pets should be good.
Start a business? operate
Main 100 yuan of the following small simulation pets.
At first, business in Sun Zhiyuan was not as good as expected. Although these cute little guys have earned a lot of customers' attention and praise, they often see more people and buy less. This forced her to calm down and explore the reasons. The reasons are as follows: First, most of these simulated pets are made according to the proportion of real pets. Although lifelike and attractive, many customers worry that they are too big and occupy space at home; Second, the price of these simulated pets is too high, and the unit price is mostly above 300 yuan, which is not easy for ordinary customers to accept.
Therefore, Sun Zhiyuan began to adjust its route, focusing on small pets with a unit price of less than 100 yuan, supplemented by those from 200 yuan to 500 yuan.
Besides being cute, simulating the shape of a pet should also have some practical value. For example, let the dog take a bamboo basket and put it on the desk as a pen container; Make the kitten into a hook shape, which can be directly hung on the computer or TV screen, which is both beautiful and protective. And such a "kitten" about 0.5 meters long and made of animal fur costs more than 30 yuan.
Start a business? profit
Selling simulated pets requires a detailed account first.
According to Sun Zhiyuan, the varieties of simulated pets include common animals such as the zodiac, and the price ranges from 6 yuan to more than 65,438+10,000 yuan, which is suitable for customers with different consumption levels.
In addition, there is no seasonality in running simulated pets, so the risk is low, and the initial investment is relatively low, and the gross profit is often above 50%, which is more suitable for the development of small-scale operators.
Sun Zhiyuan's account is calculated as follows:
Pre-investment: Pre-investment: 2000 yuan (one-time investment)+facade fee 1500 yuan/month (8 to 15 square meter is enough)+purchase fee of 9000 yuan/month (depending on the sales situation)+gift packaging fee 1000 yuan/month (including pocket and pocket) ).
Monthly profit: business volume is about 18000 yuan/month-facade fee 1500 yuan/month-purchase fee of 9000 yuan/month-salary of shop assistant 700 yuan/month-gift packaging fee 1000 yuan/month = 6700 yuan.
Sun Zhiyuan said that in order to ensure the profits of the franchisees, no new franchisees will be opened within the range of Fiona Fang 10 km. In addition to unified store design, manufacturers also unified distribution and price guidance, pushing 4-5 new varieties for franchisees to choose from every month.
Start a business? selling point
Recoverable dead pet
The bigger selling point of simulated pets is that they can find dead pets. After the pet dies, leave its fur and photos of its front, left, right and back in four different directions, and then let the owner recall the good times with the little pet, its cutest ecology, movements and so on. As long as half a month or a month, the manufacturer can design the posture of the little guy according to the description of the owner, restore it before its death, and let it reappear in front of you.
The customized price is generally below 1 m, below 500 yuan,1-kloc-0/.5 m 500-900 yuan. Of course, according to the difficulty of production, the price changes. According to the pet's physique in the photo, the manufacturer first made a mold out of plastic, which was filled with soft substances such as sea surface and cotton, and the original fur of the pet was pasted on the outside. The professionally treated fur has no peculiar smell, corruption and discoloration, and can be preserved for many years.
Start a business? market
Buyers are mostly old people and children.
In the simulation pet shop in Sun Zhiyuan, I saw a miniature zoo with Asian tigers, jaguars, African elephants, sika deer, pugs, Persian cats and white rabbits. , and 100 more than a small animal with different expressions had a party.
Besides fashionable young people and busy office workers, the customers who love these simulated pets are mostly children and the elderly. They spend tens or hundreds of yuan to buy one, so they don't have to feed, and they don't have to worry about urinating on the floor at home, biting people and losing their hair. It is environmentally friendly and clean, which makes people worry.
Sun Zhiyuan has a knack for caring for animal fur.
Sun Zhiyuan also explored a set of experience in caring for animal fur: at ordinary times, try not to let them touch greasy and dirty things. If there is dust, blow it with a hair dryer. If it is too dirty, wash it gently with coarse salt after melting, which will not hurt the fur, but also be soft and comfortable.
In fact, simulated animals have been popular in other cities in China for some time. Scraps of sheepskin and rabbit skin cut from leather clothing factory can be sewn into toys. There are more than 40 kinds of simulated animals such as tigers, pandas, lions, sheep, sika deer, cats and dogs, and the annual income can reach more than 50 thousand yuan.