Soul Japan is a well-known Japanese brand far away from overseas, and there are countless companies that have cooperated in the past, including FRAGMENT in Hiroshi Fujiwara, VISVIM in Hiroki Nakamura, and Double Gun in Hamanaka, Saburo? Roar, fashion magazine SENSE, Parisian noble luggage brand GOYARD, Neverland Disney, motorcycle company REDBRO, etc. are a diversified and extremely popular brand, focusing on prime numbers and noble fashion.
Before "Planning Japan" was formally established, designer Masaaki HOMMA had been selling in yohji yamamoto for eight years. This chapter understands that the success of a brand needs the acceptance of customers, and the real success is that they are willing to buy and wear.
1997 When he left yohji yamamoto, he established the limited company "Soul Japan Co., Ltd." and founded the brand Soul Japan. The mastermind is translated into a planner, Japan is Japan, and the name is translated into a Japanese planner. This brand represents the dark Japanese trend.
Extended data:
Mastermind Japan was founded by Ben Zhang Zheng on 1997. It is not only a representative of "luxury street brand", but also a rare local brand that returned to Japan from abroad.
In the early years of establishing mmJ, Ben has been struggling with difficult positioning and sluggish sales, and even has plans to close the brand. He decided to fight again before it was over. So at 200 1, he took the brand to Paris to hold an exhibition.
There, mmJ was noticed by Max Field, a buyer's shop in Los Angeles, and they began to sell this cutting-edge brand. Then we saw Justin Timberlake and other famous people put on his clothes. Because of the star effect, mmJ's momentum returned to Japan from the United States, which made local customers interested in this brand. This room even said that mmJ had never been sold in Japan before 200 1.
Known as "high price and high quality", MmJ is also one of the pioneers of high-end street wear. At that time, people tried to reduce costs and prices. At the same time, he applied the concept of luxury goods to street brands, and made coats or all-leather T-shirts with 65,438+000% cashmere and wool, excellent materials and Japanese proud manufacturing standards, but he embarked on a brand-new road.
References:
Baidu Encyclopedia-Planning Japan