The origin of brand

Founded in the late 1970s, GXG brand company in France is a design company specializing in urban high-taste casual clothes, which was founded by two brothers, Jill and Green.

Mr. Gill is the earliest founder of this brand, and he was an excellent Air France soldier in his early years. During his service, he was deeply fascinated by the culture and pace of life of the army. After retiring, he founded a military menswear brand named after him in Strasbourg, France. Jill said: Military life has a deep influence on him. His rigorous attitude towards life, serious attention to details, inheritance of classics and persistence in commitment are all the needs and hopes that Jill added to the growth of the younger generation with the concept of clothing brand. Therefore, Jill was initially targeted at young men aged 20-35, and her products were based on military culture. At the end of the 20th century, Jill was quickly favored by French consumers and opened more than 30 stores in France.

The evolution of brand

Jill brand developed to the end of last century. With the diversification of clothing development, Mr. Jill found that young people's requirements for the concept of wearing are just like their changes in the concept of life, starting from the growth of a single "self" and paying attention to the world outlook. Young people have more room for imagination and growth. A single military style is far from satisfying young people's street, party, work, vacation and social occasions. Everyone will selectively wear appropriate clothes because of different occasions and environments. He invited Mr. Green, who is also a fashion designer, to join the Jill brand and re-establish the "GXG" men's clothing brand.

The establishment of "GXG" brand is actually a complete and combined concept of wearing. In GXG, Jill and Green are responsible for the development and integration of different product lines. Jill's products advocate free and casual fashion style and innovative fabric elements. In his series, details such as tailoring, buttons, zippers, embroidery and printing are used to make products fashionable, unobtrusive, popular and different.

Green is another important product style. He advocates the mainstream style of eternal classic atmosphere, and uses some popular fabrics and fashionable art in his products to interpret the classic styles in men's wear, reflecting the atmosphere rather than being stuffy, simple but not simple.

With the addition of green, the other side of Jill man's life is very complete and full. With the Chinese translation of a French GXG advertisement: "GXG leads men's diversified life for 24 hours", it can be clearly seen that the combination of Jill and Green has truly transformed the GXG brand from a single "G" style to a "double G" style. "Gill Mix Green" is to dress up the gentlemen of urban office families through two series of GXG: urban street holiday and urban business trip, and dress up these young gentlemen as fashionable, confident and shining like stars on any occasion for 24 hours.

Target customers of the brand

Accepting fashion culture, urban young people aged 25-35 yearn for high taste and high quality. Their attitude towards life is rigorous, they are serious about details, they are meticulous about commitments, they are concerned about the world trends, and they are brave enough to accept challenges. They are elites in various professional fields and are keen on pursuing the image of internationalization and urbanization. They think GXG brand is a long tradition and a positive change of conservative image.

GXG in foreign countries:

After entering the 2 1 century, GXG began to implement the brand globalization strategy. In recent years, GXG has successively developed and opened stores in large and medium-sized cities outside France, such as Holland, Finland, Czech Republic, Bulgaria, Germany and the United States (western region), which has made good preparations for brand entry and promotion. At present, there are 80 stores worldwide.

GXG and China:

Asian market is an important part of GXG brand globalization, and the distribution of Jill brand has been operating in Japan, Tokyo and Osaka. At the Hong Kong Fashion Week from June, 5438 to October, 2006, GXG's Asian debut caused a sensation in the fashion world, which was the first time that GXG had close contact with the Asian market.

From June 5438 to October 2006 10, GXG Company and Yinboxing (Hong Kong) Investment Co., Ltd., after several years of foreign trade cooperation, established a good business reputation, and finally authorized the operation right of GXG China to Yinboxing (Hong Kong) Investment Co., Ltd., and Ningbo Hejiska is a domestic management company registered by Yinboxing (Hong Kong) Investment Co., Ltd. for introducing GXG brand.

In autumn and winter of 2007, as the first season of cooperation between Hopewell Group and GXG, the two sides reached an operation promotion agreement. It is required to open self-operated image stores in several major domestic markets, and the domestic secondary and tertiary markets will develop together with franchisees. It is planned to open more than 80 stores by 2008. GXG France is responsible for providing more than 70% sample clothing design, surface accessories and fashion consultation.

What brand is GXG? GXG is a young and fashionable male brand with French design styles of Jill and Green. I don't say I am a French brand, but I have a French design style! In addition, it is rare to see foreign big-name fashion clothes like GXG open franchise stores with great fanfare! According to insiders, the brand is from Ningbo. Whether it is registered in France is unknown, but it is under the banner of French design. According to internal sources, what is really accurate is that the brand belongs to a brand applied by a company registered in Hong Kong in the Mainland. China's brand. The following is about the brand origin of Internet popularization. Founded in the late 1970s, GXG brand company in France is a design company specializing in urban high-taste casual clothes, which was co-founded by Jill and Green. Mr. Gill is the earliest founder of this brand, and he was an excellent Air France soldier in his early years. During his service, he was deeply fascinated by the culture and pace of life of the army. After retiring, he founded a military menswear brand named after him in Strasbourg, France. Jill said: Military life has a deep influence on him. His rigorous attitude towards life, serious attention to details, inheritance of classics and persistence in commitment are all the needs and hopes that Jill added to the growth of the younger generation with the concept of clothing brand. Therefore, Jill was initially targeted at young men aged 20-35, and her products were based on military culture. At the end of the 20th century, Jill was quickly favored by French consumers and opened more than 30 stores in France.

What brand is GXG? It is a clothing brand in Wenzhou. The leading brand of urban youth casual men's wear was unknown three years ago, but now it can rank among the top three in the sales of similar brands of men's wear in Yintai, Dayang Department Store and New World Department Store. According to official website data, GXG has opened stores in 28 provinces in China.

GXG consumer positioning table

Age -25-35 years old Occupation-White collar, fashion pursuer

Region-large and medium-sized cities

Attitude towards life-rigorous, serious about details, keeping promises, pursuing fashion and being proactive.

Fashion acceptance-love fashion, love fashion.

Dress preference-mature, clean, bold and avant-garde.

Dress habits-suit combination

Price acceptance -500-3000 yuan

What brand is GXG? It's French.

Founded in the late 1970s, GXG brand company in France is a design company specializing in urban high-taste casual clothes, which was founded by two brothers, Jill and Green.

Ningbo Hehejieska Clothing Co., Ltd., a joint venture with Hong Kong Yinboxing Investment Company, carried out brand promotion in Chinese mainland. GXG is a young and fashionable male brand with French design styles of Jill and Green.

In the city of 25-35 years old, men who accept fashion, culture, love fashion and know how to dress up. They pay attention to the world trend and dare to accept challenges. They are elites in various professional fields, and they are keen to pursue the image of internationalization and urbanization. They think GXG brand is a positive change to the long-term tradition and conservative image.

GXG clothing is the brand of that country, GXG young fashion menswear brand in France.

GXG calendar:

Gill and Green, young fashionable men's wear brands with French design style (Ningbo Hehejiska Clothing Co., Ltd., a joint venture with Hong Kong Yinboxing Investment Company, promoted the brand in Chinese mainland).

GXG injection and release:

Green is a series of urban street holiday and leisure styles.

Green's products advocate free, innovative and casual fashion style, and more tailoring and buttons are used in the products.

Methods such as buckles and zippers make the products fashionable but unobtrusive, popular but not identical.

Jill is another important product style of GXG brand: urban business travel series. He advocates the mainstream style of eternal classics in the atmosphere, and uses some popular fabrics and fashionable techniques in his products to romanticize the classic styles in men's wear. Reflect the atmosphere but not old-fashioned, simple but not simple. What is important is that the two brothers' designers insist on the most popular mix and match as the main line in the series combination, which runs through the whole brand style.

GXG men's wear also embodies the double G style, that is, Jill mixes green; ; Through GXG's two series, Urban Street Holiday and Urban Business Travel, the gentlemen with gentlemanly temperament in the urban office clan are intertwined and dressed up, and these young gentlemen are dressed up as fashionable, confident and dazzling stars.

GXG customer base:

In the city of 25-35 years old, men who accept fashion, culture, love fashion and know how to dress up. They pay attention to the world trend and dare to accept challenges. They are elites in various professional fields, and they are keen to pursue the image of internationalization and urbanization. They think GXG brand is a positive change to the long-term tradition and conservative image.