One; Pull the water army to fill the facade.
In fact, like many tea shops or hot pot restaurants, for example, when he first opened. We may see many people waiting in line outside, so at this time, many passers-by will be curious. Why are so many people crowded, and then for ordinary people, it seems that this business is very good.
It's very popular, it must be delicious, and then 1 time, go to the store to spend money with the mentality of giving it a try.
Second; In order to stand out in the same industry.
Especially in the market now, many catering industries, whether it is tea shops, clothing stores or some hot pot restaurants. Snack bars and the like are actually very competitive, so for many newly opened stores and the like. If you want to earn back the cost in a short time, or get a very high passenger flow. This can only be achieved through specific marketing policies or special marketing models.
Instead of traditional small advertisements or celebrity endorsements, because this model has actually passed.
Third; It is popular, but the taste is secondary.
We will find that, like many restaurants, after eating, the taste is actually not so delicious, even expensive and small in quantity. From the whole experience, it's not very good, but in fact, there are still many people going, actually because they are online. On Tik Tok, or on some faster platforms, it has been widely publicized and renovated.
There are also some propaganda and the like that have won a popular praise throughout the local area, so much. Now everyone likes to read the comments on the US delegation first. In fact, after seeing some favorable comments, I can't help but want to try it.