Time and Tru is a self-owned women's clothing brand launched by Wal-Mart stores and online stores.

The four own brands are women's clothing brands Time and Tru and plus-size clothing brand Terra &; Sky, children's clothes Wonder Nation, and George who specializes in men's products.

Consumers can buy from physical stores and Wal-Mart e-commerce websites, and the clothing price is expected to be between $5 and $30.