What brand is the down jacket marked with scissors?
The down jacket marked with scissors is moose knuckles. The founder family of Moose Knuckles started to produce down jackets from 192 1, and established a brand in Toronto, Canada in 2007. The first iconic items were parka and men's pilot jacket. At present, in addition to down jackets suitable for wearing in extremely cold weather, the brand has also introduced sweaters, shirts, shoes and accessories. Although everyone regards the sign of moose knuckles as "scissors", this sign actually comes from two famous cultural symbols in Canada, namely the footprints of elk and the "bronze knuckles" used by ice hockey players. Compared with Canadian geese, moose knuckles are younger and more personalized. Moose Knuckles' clothing tailoring highlights the body curve, and some interesting elements are added to the product design, which also makes it possible for the brand to attract younger consumers. Moose joints are generally of good quality, with heavy clothes and solid down fillers. The hat part is also equipped with fox hair from Finland, and the clothes are made of wind-proof and waterproof materials. Winter in new york decided to bear it. There is his metal Logo of scissorhands on the sleeve, and the logo inside the clothes is also very cute.
Down jacket with scissors logo
"Scissors" Moose Knuckles is also a high-end outdoor fashion brand in Canada, and its main product is down jackets that resist extreme cold. Moose knuckle just opened its flagship store in JD.COM on June 65438+ 10/0, and Tmall's flagship store was launched on September 20 18. There are no physical stores in China at present. 65438+February 15 brand opened a pop-up store in hang lung plaza, which is expected to close before February. Although moose knuckles are still a minority in China, according to many China people who study and work in Canada, this brand is very popular among young Canadians. Similar to Canada Goose, the brand's popularity in China was first brought by Canadian students. The price of moose knuckles is similar to that of Canadian geese, and the price of down jacket category is about 5000 yuan to 15000 yuan. The founder family of Moose Knuckles started to produce down jackets from 192 1, and established a brand in Toronto, Canada in 2007. The first iconic items were parka and men's pilot jacket. At present, in addition to down jackets suitable for wearing in extremely cold weather, the brand has also introduced sweaters, shirts, shoes and accessories. Although everyone regards the sign of moose knuckles as "scissors", this sign actually comes from two famous cultural symbols in Canada, namely the footprints of elk and the "bronze knuckles" used by ice hockey players.
Canada Goose originally took the route of "keeping out the cold", and its down jacket is a necessary functional costume for many Antarctic and Antarctic researchers. It was not until Dani Reiss, CEO of Canada Goose, took over the business that he gradually entered the entertainment circle and even appeared in fashion magazines. But on the whole, Canada Goose gives many consumers the impression of simplicity. Moose Knuckles, founded more than ten years ago, emphasizes that brand genes are "interesting" and "sexy". Clothing tailoring highlights the body curve, and some interesting elements are added to product design, which also makes it possible for brands to attract younger consumers. In addition to younger design and tailoring, Moose Knuckles is also bold in brand marketing. In 20 17, the brand cooperated with Pornhub, the world's largest pornographic website, to launch a joint down jacket and a series of promotional videos, which successfully attracted many people's attention. Another important reason for the Moose Knuckles fire is that the brand Logo has a high degree of recognition, which is one of the reasons why Canada Goose became popular at the beginning. In China, many people noticed the Canada Goose, which started with the disc logo embroidered with the map of the North Pole and the maple leaf of Canada. This Logo will always appear in star street shooting. Even in 20 17, when Ma Yun met with US President Trump, he also wore a down jacket with this Logo. Easy-to-identify signs allow consumers to quickly identify brands, and many consumers are content to be noticed at a glance that they are wearing "Goose". Moose Knuckles' scissors logo has the same effect. Although moose's knuckles are still young, and they have just expanded to the international market outside Canada, when China consumers are digging up newer down jacket brands, "Scissors Brand" may become the next "goose" to burst into popularity.
Down jacket or cotton-padded jacket?
We need comprehensive factors to consider. Look at the demand first. The temperature in every region is different, so it is unreasonable to buy thick clothes or thin clothes. Generally, down jackets are warmer, lighter and easier to take care of than cotton-padded jackets. Therefore, it is suggested that girls in extremely cold areas in quilts should not entangle themselves and choose down jackets. Cotton-padded jacket is relatively fashionable and handsome, and it has a variety of styles with various bibs, so as long as it is in the south with relatively mild climate, you can choose your favorite cotton-padded jacket. Secondly, consider which is better, down jacket or cotton-padded jacket, and choose according to your own conditions. Down jackets are generally tailor-made and just the right size, while cotton-padded jackets are larger and more handsome. In this case, fatter conditions are more suitable for fleshy girls to cover up their own defects. Girls who are thin and afraid of cold are more suitable for down jackets, because fillers such as down and duck down are of course lighter than cotton. So if it's too cold, you can add clothes inside, not too heavy. Therefore, if you want to know whether a cotton-padded jacket or a down jacket is good, you should not only start from the performance of the clothes themselves, but also consider the temperature in the area where you come, your own demand for clothes and other conditions. The benefits of cotton-padded jacket and down jacket are different. If you have economic conditions, you can have two kinds of warm clothes at the same time.
Advantages and disadvantages of down jacket and cotton-padded jacket.
1, advantages and disadvantages of down jacket
Advantages: At present, there is no consumer-grade artificial material that can compete with down in bulkiness and weight, so the biggest advantage of down is super warmth and lightness. Even if the down jacket is thick for extreme warmth, it can be much lighter than the wool coat as long as the fluffy degree is high enough.
Disadvantages: The fatal defect of down is fear of water. Once down is wet by water, it will shrink into a ball. In outdoor sports, sweat evaporates to form small water droplets, which may penetrate the fabric and get wet directly. At this time, the effect of down gas storage will be greatly reduced, and how many fluffy down will lose its proper warm-keeping effect. And the down jacket will drill wool, especially in the case of a lot of exercise. Over time, the down content will decrease, and the warmth of down jackets will also be affected.
2. Advantages and disadvantages of cotton-padded jacket.
Advantages: the cotton-padded jacket is not afraid of water like a down jacket. Even in the case of moisture and contact with water, the structure of cotton-padded jacket filler will not change, the gas storage capacity will not change greatly, and the warm-keeping effect will not be obviously different when drying. And there is no hair to drill in the cotton-padded jacket, so you don't have to worry about getting thinner like down.
Disadvantages: in the existing consumer-grade field, cotton-padded jacket still can't achieve the fluffy effect of down, so it can only win by being thick. At the same time, because the cotton-padded jacket is not as fluffy as down, it can't achieve the compressibility like down, so the length of the cotton-padded jacket gives people a bloated, huge and unsightly feeling.