Through VI design, enterprises can gain employees' sense of identity and belonging internally, strengthen enterprise cohesion externally, establish the overall image of enterprises, integrate resources, transmit enterprise information to the audience in a controllable way, and continuously strengthen the audience's cognition through visual symbols, thus gaining recognition. VI is a part of enterprise CI, which includes three aspects. Divided into BI, MI and VI, the three aspects are behavior recognition, enterprise mental identity and visual recognition.
Extended data:
fundamental principle
efficiency
Effectiveness refers to the effective implementation of the VI plan planned and designed by the enterprise. VI is a problem-solving knowledge, not an enterprise's decoration, so it can be operated, easy to operate, and operability is a very important issue.
In order to be effective and play an effective role in establishing a good corporate image, enterprise VI planning must first establish an accurate image positioning according to the enterprise's own situation and marketing positioning in its planning and design, and then carry out development planning on the basis of this positioning. In this regard, organizations or individuals that assist enterprises to introduce VI plan have an important responsibility, and everything must proceed from reality and cannot cater to some unrealistic mentality of enterprise leaders.
When enterprises are preparing to introduce VI plan, whether they can choose organizations or individuals with real planning and design strength is also very critical to the effect of VI plan. VI planning and design is a necessary soft investment for enterprise development, and it is a very complicated and time-consuming system engineering, which requires considerable capital investment.
To ensure the effectiveness of VI planning, a very important factor is that corporate executives have a good sense of modern management, have a certain understanding of corporate image strategy, and can respect the opinions and suggestions of professional VI design institutions or experts. Because there is no considerable investment, it is impossible to find high-level and powerful institutions and individuals. Moreover, the promotion of the late VI strategy will cost a lot of money. If enterprise leaders do not have a clear understanding of the necessity of introducing VI plan and can't stick to it, the previous planning and design scheme will lose its effectiveness and become worthless.
consistent
In order to achieve the consistency and coherence of corporate image external communication, we should use unified design and unified mass communication, improve visual integration design, personalize, clarify and order information and understanding, unify images in various forms of media, and create a unified corporate concept and a storable and transmissible visual image, so as to concentrate and strengthen corporate image, make information communication more rapid and effective, and leave a strong impression and influence on the public.
Standardize all elements of enterprise identification, from enterprise concept to visual elements, adopt unified standard design, adopt unified mode of external communication, adhere to long-term consistent application and not change easily.
In order to achieve unity and realize the standardization orientation of VI design, we must adopt simplified, unified, series, combined and universal methods to completely reshape the corporate image.
Simplification: refine the design content, make the organization system as clear and concise as possible under the premise of meeting the promotion needs, and optimize the system structure. For example, in VI system, the combination structure of constituent elements must be simplified, which is beneficial to the implementation of standards.
Unity: In order to make the information transmission consistent and easy to be accepted by the public, it is necessary to adjust the factors that are inconsistent with the brand and corporate image. Brand, enterprise name and trademark name should be unified as much as possible, giving people a unique audio-visual impression.
Series: make reasonable arrangement and planning for the parameters, forms, sizes and structures of the combined elements of the design object. For example, the advertising and packaging system in the corporate image strategy should be serialized, so that it has family characteristics and a clear sense of recognition.
Combination: the combination of basic design elements into common units, such as logo, standard text or symbol graphics, corporate modeling, etc. Divided into different formal units in VI basic system, it can be flexibly applied to different application systems, and some prohibited combination specifications can be stipulated to ensure the identity of communication.
Universality: It means that the design must have good applicability. If the logo will not produce visual deviation due to shrinking and enlarging, then the proportion between the lines must be moderate. If it's too dense, it will blend together. Make sure that everything from outdoor advertisements to business cards has a good recognition effect.
The application of the principle of identity can make the public have a unified and complete understanding of a specific corporate image, and will not cause obstacles in recognition because of the inconsistency of corporate image recognition elements, thus enhancing the communication power of the image.
different
In order to gain public recognition, corporate image must be personalized and distinct, so the principle of differentiation is very important.
The difference is first manifested in the distinction between different industries, because in the eyes of the public, enterprises and institutions in different industries have their own image characteristics. For example, the corporate image characteristics of cosmetics enterprises and machinery enterprises should be completely different. The design should highlight the characteristics of the industry, so that it has image characteristics different from other industries, which is conducive to identification and identification. Secondly, it is necessary to highlight the differences with other enterprises in the same industry in order to be unique and stand out.
Sensory quality
Good vi design can express the original boring language through artistic and interesting visual graphics. Vivid vi design can attract readers' attention, arouse readers' curiosity, give people a sense of beauty and make people move, so perfect vi design has great aesthetic value.
Excellent VI design should have strong visual impact, perfect form, strong decoration and unique creativity, which is pleasing to the eye and makes people remember its brand significance in pleasure. The VI design with aesthetic value is closer to people's lives, with strong affinity, which makes people like, endure looking, recognize and remember easily. Vi design is widely used in various media in the brand era, which can effectively guide the public's aesthetic concept and lead the fashion trend of visual arts.
References:
Vi (Visual Identification System) _ Baidu Encyclopedia