The clothing tycoon sighed several times: "Which is better to digest inventory? ! "To solve this problem, we must find its root. Can clothing stores achieve zero inventory?
The answer is yes. Even if there is no return or discount, it can still be achieved. However, why do most stores press the goods every quarter? Because, in the process of sales, shopping guides generally have these "three styles." Next, Bian Xiao will take you to have a look.
Style 1: only sell your favorite style.
What is the most important job of shopping guide when a new model goes on the market? Hanging version? Trial version? Invite old customers? Looking for a selling point? One thing is more important than these, and that is to comment on each new model.
"This model is so beautiful. I'll buy one when I get paid. "
"This is so ugly, ghosts won't buy it. I don't know why the proprietress ordered so much. "
Therefore, what you like in the end must be sold well, and what you don't like can't be sold. Therefore, the shopping guide has become more "confident" and thinks that his judgment ability is very strong.
There is an idea that "I sell goods every day, of course I know what to sell better". Because I like it, I push it confidently; If you don't like it, even if you are good at introducing goods and praising customers, the transaction rate is still very low.
Correct concept: buying and selling are different, and buying cannot be measured by the standard of selling.
Style 2: I only like selling new styles.
Shopping guides are the most popular animals in the world. Once the new model is listed, the old model will be easily crushed. For example, in autumn, once the woolen coat is put on, the thin coat will not move. It's not that the weather is not suitable, but that most shopping guides like the new and hate the old.
If the weather were colder, the thin coat would have passed the peak sales season and really wouldn't move. Even if you see a mountain of inventory, you can only continue to sigh.
Correct concept: sales should be based on the sales cycle and wearing cycle, first push the old model and then push the new model, so that the store will always give customers a new impression.
Style 3: only sell the same color and code.
The shopping guide complained that the broken code was not easy to sell. In fact, in my eyes, broken code is no different from neat code. Because any individual customer only needs one code. For example, for S code customers, there is no difference between full code payment and broken code payment with only S code. Why is the shopping guide only willing to push the code? Because he doesn't need to remember, there is no "risk".
Correct concept: remember the remaining size of broken code and infer the code first.
The above are the three major problems that need to be paid attention to in realizing "zero inventory" in clothing stores shared by women's clothing network. In fact, it is not so difficult to realize the "zero inventory" of clothing stores. As long as you master the correct clothing sales skills and learn to abandon bad sales habits, I believe your clothing store can easily realize the dream of zero inventory.