These brands are fast-moving consumer goods brands. Their clothes are positioned as fast-moving consumer goods. In other words, the clothes they produce can only be worn for one season and then they can't be worn. Just like eating fast food. Their operation mode is to reduce inventory, speed up the upgrading of styles and provide as many styles as possible every year. ZARA，H & amp； M, Uniqlo seems to be opening stores at a similar speed. In fact, these stores are very different.

The fabric quality of Uniqlo is slightly better, and the workmanship is ok. However, the styles are basically basic and there is no design at all, especially the coat, which is very rustic, and the material and fabric of underwear are still very comfortable.

HM is a famous diaosi brand in Europe. It is characterized by many styles, but the worst quality and rough workmanship. There are threads all over the clothes. Some shirts are made of cloth, like rags. There is zara, whose clothes have the best sense of design, because he often copies from other big brands, and the quality is quite satisfactory and the price is relatively expensive.

These brands are not durable goods, but fast-moving consumer goods. Their selling point is to try to provide a large number of clothes styles at a cheaper price. So don't expect them to be good quality. Their selling point is not here. HM, Uniqlo and other brands, their clothing design teams are very strong, all of which are international. They know exactly what people like and have a keen sense of fashion. Their teams often gather in Paris Fashion Week, so their styles are similar to those of big brands in Otawa, and some imitate them, but they also have the ability to modify them, so their clothes are very popular among young people.