As an important part of automobile development, super sports car has always represented the cutting-edge technology of automobile industry. McLaren is not only a car brand, but also a reflection of spirit and attitude. Whether in design, engineering or performance, McLaren has been persistently pursuing Excellence and innovation, and striving to promote the continuous progress of automotive technology.
British Super Run and the Road of Oriental Legend
In 20 13, British super luxury sports car brand McLaren knocked on the door of China market and officially entered the China market. In September of the same year, McLaren officially opened in Beijing, and the brand held the first long-distance rally in China, "Experience the Legend-2065438+04 McLaren Silk Road Exploration Tour", which started the westward journey of British automobile culture colliding with the Oriental Silk Road.
To celebrate the 60th anniversary of the establishment of McLaren brand and the anniversary of entering China 10, in 2023, McLaren Beijing and McLaren GT once again set foot on the Silk Road, reappearing the passionate collision between the surging driving experience brought by McLaren and the ancient legendary road in the East. Anne, general manager of McLaren Beijing Company, said, "On the occasion of the 60th anniversary of the establishment of McLaren brand and the 10th anniversary of entering China/KLOC-0, we are very happy to take the legendary road again and start a new journey. In the past ten years, we have been fortunate to know each other and join hands with the loyal users of the brand. "
For consumers in China, McLaren is very unique. Brand recognition has a long track gene, and various activities such as auto show, test drive and customer experience are constantly held. At the same time, through digital and social media platforms, the distance between brands and car owners has been narrowed, and there are also good communication opportunities between car owners.
In the super sports car market segment, McLaren has been focusing on driving experience, creating and providing the best racing experience for car owners and fans. Anne, general manager of McLaren Beijing, also said, "In the next decade, McLaren Beijing will continue to uphold the brand spirit, provide better and more convenient services for car owners, let more fans know about McLaren's innovative cutting-edge technology based on F 1 events, and show what McLaren is pursuing in a competitive future."
On the Silk Road trip, McLaren GT, a truly long-distance super sports car, traveled more than 6,600 kilometers from Beijing to Dunhuang, passing through famous historical and cultural attractions such as Yinchuan, Jiayuguan and Zhangye. As a luxury sports car that inherits the pure blood of McLaren, its superior performance has been fully tested and demonstrated throughout the Silk Road. Different from the traditional GT, the McLaren GT breaks the stereotype to GT? Injected with super-burning passion and track genes, while bringing exquisite and comfortable driving experience. Mclaren GT? Combining the characteristics of high-performance sports car and luxury GT, it is suitable for long-distance travel and daily driving while giving consideration to high performance.
Indeed, electrification has brought various new opportunities to the automobile industry, but as a super sports car, McLaren knows that owning an electrified power unit does not mean that it is a real super sports car brand, but the key is the customer base owned by the brand, so McLaren focuses on the brand, reputation and customer base, and brings them new products at the same time. McLaren insists on the unremitting pursuit of extreme speed and the continuous innovation of products.
The innovation of McLaren legendary models never stops.
As an important part of automobile development, super sports car has always represented the cutting-edge technology of automobile industry. McLaren has a glorious racing history and has created many unique masterpieces under the guidance of brand innovation spirit. From McLaren F 1 to McLaren Speedtail, each car not only created a milestone achievement in the history of automobile design, but also promoted the development and progress of the entire automobile industry technology.
The McLaren F 1 has kept the record of the fastest naturally aspirated road sports car for 30 years.
McLaren F 1 is the first mass-produced supercar of McLaren. It used to be the fastest mass-produced sports car in the world. This record was maintained from its mass production 1994 to its discontinuation in 2005, which also made it the longest record of the fastest sports car in the world and one of the greatest cars in history.
Mclaren F 1 is equipped with V 12 engine, and it takes only 3.2 seconds to reach the speed of100 km/h. The active aerodynamic design of McLaren F 1 makes it produce greater downforce and better stability when driving at high speed, which broke the world record many times in the 1990s. Today, McLaren F 1 remains the same.
From F 1? From the telemetry technology of racing cars to the groundbreaking carbon fiber chassis, the innovative technology of McLaren F 1 is decades ahead of the times. The most eye-catching engineering highlights such as carbon fiber single cockpit, butterfly door, flat underbody and air brake are still the iconic features of McLaren. Although it was not built for track racing, McLaren F 1 eventually turned into a performance racing car and won the Le Mans 24 Hours with the score of 1995, becoming the first non-prototype car to win this honor in history.
The first hybrid supercar for the future-McLaren P 1
The launch of McLaren F 1 subverts the concept of super sports car. Twenty years later, McLaren P 1 continued the spirit of McLaren F 1, as an epoch-making technical masterpiece, which triggered a new revolution in the field of super sports cars. McLaren P 1 is the world's first hybrid supercar, and innovatively adopts IPAS hybrid system, which makes McLaren P 1 not only have excellent fuel efficiency, but also provide a strong power output of up to 903 horsepower.
Almost all the vehicles of McLaren P 1 are made of carbon fiber. This light, strong and durable material is widely used in aviation and racing fields. Its unique electric mode makes it more energy-saving when driving in the city, but it can show amazing acceleration performance on the track.
Pay tribute to the great racing driver Senna's ultimate super-run-McLaren Senna
All the designs of McLaren Senna are designed to achieve track performance on road vehicles. Named after ayrton senna, the greatest racer in McLaren's history, it fully embodies McLaren's DNA and aims to provide drivers with the purest driving experience. It is known as one of McLaren's fastest road vehicles.
Mclaren Senna adopts carbon fiber single body and aerodynamic design, which makes it have excellent handling and driving performance on the track. Mclaren Senna is equipped with an extremely powerful 4.0-liter V8 twin-turbo engine with a rated output of 800 HP and a top speed of 340km/h, and the acceleration from 0 to 100km/h is less than 2.8 seconds. In addition, McLaren Senna also adopts lightweight design, carbon fiber seats and titanium alloy exhaust pipes in the car, weighing only 65,438+0,65,438+098 kg, which makes it have excellent acceleration and handling performance on the track.
The first super GT—— with perfect combination of art and technology-McLaren Speedtail
McLaren Speedtail adopts McLaren's unique design concept, which is the first super GT in McLaren's history, representing the highest level of super sports car technology and design, and is also a model with higher aerodynamic efficiency and faster speed. The core of McLaren Speedtail is the innovative 1050 HP hybrid, which perfectly combines innovative ideas with elegant design, and combines avant-garde materials with advanced technology to create an unprecedented extreme experience for drivers.
Mclaren Speedtail adopts advanced materials and technologies such as frameless windshield, invisible coating and painting. These innovative design elements not only make the appearance of the vehicle smoother and more elegant, but also bring higher performance and efficiency. The iconic three-seat configuration is driver-centered, and the extended body makes McLaren Speedtail an artistic masterpiece and a technical masterpiece.
Because of its innovative design and excellent performance, McLaren Speedtail is considered as one of the most legendary models in the history of super-running, which shows the continuous progress and innovation of McLaren in the field of super-running design. Mclaren Speedtail combines innovation and design perfectly, and also sets a new benchmark for automobile design.