The reporter found on many websites that the information on the transfer and purchase of Olympic volunteer clothing is getting more and more popular on the Internet, and some people even sell a set of Olympic volunteer clothing at a high price of 3,333 yuan.

The reporter found in Baidu Olympic Volunteer Post Bar that after August 10, the number of posts transferring and selling Olympic volunteer clothing increased, and the hit rate reached more than 800 times.

Reuters reported that before and after the opening of the Beijing Winter Olympics, the sales of ski products on JD.COM, an e-commerce platform in China, tripled compared with the same period last year. Among them, the sales of ski goggles increased by 15 times, the sales of figure skating shoes and ice hockey sticks soared, and the sales of some sportswear brands also increased. In the same period, the sales of ice and snow sports equipment on Tmall platform also increased by 180% and 300% respectively. A consumer surnamed Huang interviewed by Reuters said that the day after watching the opening ceremony of the Winter Olympics, he drove to the local sporting goods store to buy ski clothes and skis, but the store was sold out. The report also quoted a report released by a social networking platform in China, saying that after the opening ceremony of the Beijing Winter Olympics, the number of searches for the same down jacket of athletes from all over the world surged, and some brands also made hot searches on the Internet.

The report pointed out that the world's major manufacturers of winter sportswear and ice and snow sports equipment have been scrambling to expand their influence in China, and they also hope to use the opportunity of the Beijing Winter Olympics to further ignite the enthusiasm of the ice and snow consumer market in China. According to the report, many brands from the United States, Switzerland, Norway, Belgium, France and other countries entered the China market in the past two years, while two famous Japanese and Austrian brands just opened their first offline stores in China in late June last year.