The famous brand in your topic must be Chanel Armani or something. When they founded their own brand, they took themselves as the core of the brand, so they named it after themselves. Just like independent designers in China now, it means the same thing. Masha ma or vega zaishi wang, the designer himself is the core of the brand, which is usually named like this. A non-designer-centric brand like hm zara wouldn't do that. For example. For example, if you are handsome enough to be fascinated by the eighties and eighties in your village, then you have to open a barbecue stall. Your name must be "Lao Wang barbecue stall", not "Get up and look at that Tian Yun barbecue stall".