Jack wolf skin

Jack Wolfskin is headquartered in Idstein, Taunus, Germany. As the main brand in the outdoor products market in Europe and the largest distributor in the German sporting goods retail industry, its success depends not only on its outstanding innovation ability, product concept based on quality and customer demand, but also on its market-leading product line and sales strategy, including its continuous investment in brand image. After establishing a high brand awareness among outdoor sports enthusiasts, Jack Wolfskin began to explore new potential customers in recent years. People who like outdoor feeling, vacationers and business travelers who pursue travel comfort are all new target customers.

Jack Wolfskin firmly believes that outdoor sports should be fun and products should help users get a comfortable outdoor experience. Therefore, the basic principle of every Jack Wolfskin product is the perfect combination of the best function and the highest comfort. The whole product line includes functional clothing, appliances and shoes specially designed for outdoor sports, tourism and leisure, which are divided into outdoor mountaineering, urban outdoor, travel and vacation, leisure and play and other series.

As the first outdoor brand in Germany, Jack Wolfskin has been well-known in Europe for its unique design and excellent quality since 198 1. Jack Wolfskin believes that outdoor sports should be interesting, and outdoor enthusiasts can always feel "at home outdoors" when using equipment. In 2007, Jack Wolfskin planned to selectively introduce some product lines, such as tents, backpacks and clothes, to the China market in June+10, 5438.

Tobias Tennstedt, Director of Jack Wolfskin Asia, introduced that Jack Wolfskin's outdoor products include skiing series, hiking series (long-distance hiking, urban leisure) and mountaineering series. Other products include gloves, hats, scarves and so on. Clothing is fashionable at the same time. More importantly, the travel series has the functions of anti-ultraviolet and anti-dirt, and another anti-mosquito design is a very magical design.

Jack Wolfskin entered the China market and developed not only the agency channels, but also the sales routes of shopping malls. He plans to open some demonstration stores first. At the same time, Tobias Tennstedt said that Jack Wolfsin is in the middle and high-end price range in Germany, and there will be some special product lines in China market, but it will not enter the China market at a low price.