The main features of Gao Jie's fashion brands are "first-class design, second-class fabrics, third-rate prices and the image of a world-class brand", which not only caters to the young people's pursuit of fashion, but also solves the problem of lack of money for this group. The most understandable explanation is "an international brand that everyone can afford". Many people may think it is an expensive brand when they hear the word "international brand", but in fact, international brands are also divided into "international brands"

For example, the world's third largest fashion retail group INDITEX's well-known brands ZARA, H& etc.; M all belong to high street brands.