SMFK is a domestic fashion brand, founded on 20 16, which has become the choice of many stars and has also been reported by domestic fashion media.
SMFK was founded by Sam Renyi and Frank Michael Liu Chen Yu. Sam is a personal image consultant for Lane Crawford, and Frank is a personalized customization consultant for Louis Vuitton. They met through work and gradually made a brand together.
Many stars and internet celebrities wear this brand of clothes. The product design is very fashionable, cost-effective, practical and has a high wear rate.
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The first collection launched by SMFK has only four single items, three T-shirts and a sweater, and they are all done in a small room. Design and production are the responsibility of the founder, and a lot of hand-drawing and graffiti are to express an attitude.
Unlike many emerging brands, SMFK does not rely on financing, catwalks and exhibition halls, but focuses on the products themselves. The product release of the first series was much higher than expected. With the great praise of the first series, there are more and more derivatives of this brand.
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