With the rapid development of Internet social software, WeChat is obviously indispensable in people's lives. It is not only a social service software, but also a good assistant in life. With the rise of WeChat official account platform, many brands or enterprises have begun to integrate into the public platform, so you can see a lot of high-quality soft articles on WeChat official account. The soft text of the official WeChat account will also be shared with friends for internal promotion. As a professional soft text marketer, you must know the significance of soft text promotion of WeChat official account, but enterprises should also know relevant promotion skills and learn to use WeChat to promote marketing products. Then, let's take a look at what writing experience is shared in the soft text promotion scheme of WeChat official account! 1, the soft text style of WeChat official account determines whether it can attract more consumers to read. The general soft writing style mainly includes five aspects, namely, emotion, news, topic, authority and user's lifestyle. As the official account of WeChat WeChat, the browsing users are mainly young people, so the writing must be comprehensive. For example, publishing different styles of articles on the official WeChat account platform can attract a variety of users to read, thus guiding the promotion of the brand and achieving the purpose of promotion. 2. WeChat official account soft text itself promotes WeChat official account soft text. If you want to increase traffic, you need to promote it. As a merchant, you can use the official WeChat account to promote enterprises and brands, but in order to ensure efficiency, you still have to forward soft articles in WeChat official account, so as to ensure the efficient promotion of the official WeChat account. Nowadays, many professional promotion companies have first-class services for the promotion of official WeChat accounts, and their professionalism is relatively strong. 3, WeChat official account soft text word number control WeChat official account soft text promotion is the current mainstream WeChat promotion model, which is also popular in major business districts. Many merchants always like to put a long space in the process of promoting their own soft articles, and occasionally a long article is also ok. However, the characteristic of soft writing is refinement, and the general number of words can be controlled at around 600-800. There is no need to spread too much nonsense in the article, and the advantages of brand cooperative enterprises can be illustrated by the writing styles of different articles. Therefore, we must pay attention to the number of words in the process of soft writing on the official WeChat account.