Business plans should avoid being overly optimistic. In fact, we should be very conservative in forecasting capital demand, term, sales volume and profit. Few business plans can correctly foresee the time and money needed to start a real business. Below I recommend an excellent business plan case for your reference.
Excellent case of business plan 1 coffee shop is becoming an indispensable leisure drink for white-collar workers and successful people. Coffee shop is a good choice for business or meeting and chatting with friends. Therefore, for entrepreneurs, opening a coffee shop is also a good choice.
I. Basic information of the company
(1) Project name: The past sound cafe
(2) Business scope: coffee, western food, tea, snacks, etc.
(3) Industry type: catering industry
(4) Project investment: about 2 million yuan.
(5) Location: Pudong New Area, Shanghai
(6) Consumption target: middle and senior consumers.
(7) Business area: about 200 square meters.
(VIII) Project Overview: Create a relaxed, comfortable and romantic environment for customers and provide convenience (mainly coffee, tea and snacks). ), but also provide part-time jobs for college students to meet the spiritual needs of people in civilized metropolises and provide quality services.
Business purpose: The Voice of the Past Cafe aims to provide all customers with a relaxed, comfortable and romantic environment, with inexpensive, fashionable and leisure services to satisfy customers.
Second, the product/service introduction
1, The Voice of Cafe in the Past not only provides all kinds of classic coffees at home and abroad, such as mocha, Blue Mountain, Jamaican gourmet coffee, frozen cream coffee, fancy coffee, white coffee, old Ipoh white coffee, kiya flower and so on. , also provides a variety of refreshments, such as various China famous teas, various milk teas, health teas, juices and snacks. Our coffee is by no means instant, but hand-ground on the spot. It tastes good and delicious. Coffee shops only seek service, with the aim of "providing the best service at the lowest price" and the goal of four "first-class" (first-class service, first-class environment, first-class varieties and first-class reputation), and strive to make romantic coffee shops a rest place for all white-collar workers or couples. Bamboo stands by the door, exquisite works are hung in the room, and there are bookshelves for storing various newspapers and periodicals in front of the counter. The room is spacious and bright, the seats are comfortable and the environment is elegant. Sitting by the window, you can enjoy the beautiful scenery around you and the beautiful scenery of the development zone. Some umbrellas are also prepared in front of the door to provide convenience for customers who go out without umbrellas.
2. Core competitiveness or technological advantages
Although our coffee shop didn't have a huge financial system like other competitors in the past, fortunately, our geographical location is good, and so far, there are few competitors. However, we have a solid core concept. They are:
(1) Reliable product quality: insist on selecting the best coffee beans (the best in the mass market).
(2) High awareness of environmental protection: adopt more environmentally friendly equipment and packaging materials, vigorously advocate and strictly demand energy-saving utilization.
(3) Good employee benefits: For regular employees, provide employees with the best health benefits plan and implement employee stock ownership on a large scale.
(4) Harmonious community spirit: create a warm and free consumption environment for customers, encourage the communication between employees and customers in the store, make customers feel at ease whether they are alone or together, and gradually turn our former voice cafe into an indispensable "third place" in their lives outside their homes and workplaces.
(5) Unique cultural taste: selectively participate in the promotion and distribution of some warm and inspirational movies and books.
The advantage of our past voice cafe is that it uses face-to-face technology to serve customers. When customers come to the cafe for the first time, we will file files for them, and we can provide them with familiar and satisfactory services next time. Sometimes, they send them the products they need without asking themselves.
Three. Industry/market analysis
With the continuous improvement of people's living standards, coffee, a western-style drink, is being accepted by more and more people in China, and the coffee culture that follows is also full of every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting high-quality modern life; Or make friends and talk, or negotiate business, or have fun, all in a cup of coffee full of music. Nowadays, cafes are not uncommon in many big cities in China, and many young people have become enthusiastic advocates of coffee. In China, the average annual coffee consumption per person is 4 cups, and even in big cities like Beijing and Shanghai, the annual coffee consumption per person is only 20 cups. In Japan and Britain, everyone drinks a cup of coffee every day on average. Japan and Britain are both world-famous tea culture countries, and now they have developed into a huge coffee market. China, with its profound tea culture, has a vast potential for coffee consumption and is becoming the largest coffee consumption market in the world. In many large and medium-sized cities in China, the number of coffee professional places is increasing by about 30% every year. It is precisely because China's coffee market is in its infancy that the growth rate of coffee consumption in China is amazing, which means that great opportunities have arrived, which means that there are more opportunities and more room for profit return. China is expected to become the most potential coffee consumer in the world in the next few years. Generally speaking, due to the huge market in China and promising growth prospects of coffee consumption, China occupies an important position in the overall strategy of expanding demand in the world coffee industry. Based on a lot of detailed market research, this industry report makes a detailed analysis of the background, market prospect, competition and store location of coffee shop chain industry in China, and accurately predicts the future development of coffee shop chain industry in China, mainly based on the basic information of National Bureau of Statistics, Ministry of Commerce, General Administration of Customs, International Franchise Association, International Coffee Association, China Chain Store Association, China Beverage Industry Association, China Industry Research Network and relevant newspapers and magazines at home and abroad.
At present, in China's coffee and beverage market, except for a few areas such as Shanghai, Guangzhou and Shenzhen, other coffee markets have yet to be developed. Last year, Wahaha's "Yo Yo Milk Coffee" was mediocre, and the sales of Starbucks bottled coffee in supermarkets were not satisfactory. However, it is inferred that the development of coffee and beverages should be relatively fast in the next five years, and it should remain at around 30%. Several major Japanese beverage brands have stepped up their coffee market offensive. Among them, Kirin used the brand extension to launch afternoon tea and Kirin coffee series. In addition, Coca-Cola's popular Georgian coffee in Japan may also be introduced into the China market. Dai Jiashun, president of Coca-Cola Greater China, recently said that the company has been paying attention to the Chinese coffee market, but due to market competition, it is impossible to disclose the specific time to launch coffee drinks in China. In addition to the huge market potential, the high profit of coffee and beverage is also a major reason to attract enterprises to enter. A survey report on the food industry in JPMorgan Chase shows that coffee and tea have the highest profits in the global branded packaged food and beverage market, with a profit rate of about 20%.
Four. business condition
At present, the coffee market in Pudong New Area of Shanghai is not fierce, especially around the community, and there are no corresponding competitors and competitive pressures. Moreover, the location is particularly favorable, close to both commercial streets and residential areas, and the passenger flow and consumption capacity can be met.
Verb (abbreviation of verb) financial analysis
(1) Investment estimation:
1, one-time fixed investment: 1 .8000 yuan (including: 1, transfer fee plus rent down payment110000 yuan, 20000 yuan for decoration, 30000 yuan for office expenses, 40000 yuan for miscellaneous expenses/kloc-)
2 working capital and raw material reserve fund of 200,000 yuan.
3. Cost control (monthly): the rent is 20,000 yuan, the cost of material procurement is 50,000 yuan, and the salary of personnel is about 60,000 yuan. According to different salary levels, 65,438+00% salary cannot be advanced. Subtotal costs about 80,000 yuan per month, and others cost about 20,000 yuan. Average monthly turnover: 300,000 yuan.
4. Profitability (month): turnover-cost = operating profit, 300,000-230,000 = 70,000; Annual profit: 70,000×12 = 840,000 yuan.
5. Payback period: Payback period: 2 million/840,000 ≈ 3 years.
Intransitive verb financing plan
Borrow 50% of the registered capital from the bank and share the rest among the three shareholders. The term of office is two years. During this period, if the shareholders quit, they can only hold 15% of the shares after the sale.
Seven. risk control
All walks of life have their own risks, and coffee shops, as restaurants, also have certain risks in the process of spending with consumers, such as food poisoning and fire. So how to control the risk? First of all, food is tested to ensure the quality and safety of food; Second, strictly carry out the fire prevention system. There is also the transfer of risk. Coffee shops are insured, and even if there is any accident, the risk can be minimized.
Eight, the company's business strategy
The development direction of our coffee is to let most people around us know and understand our products and come in for consumption. To this end, we will:
High-quality coffee, in a coffee shop, the composition of coffee must be very strong. No matter what kind of coffee, if the price is too high, or the quality of coffee is poor, the ingredients are not complete enough, or the inventory of coffee is not enough, it will immediately affect the sales volume, and it will naturally be more difficult to increase regular customers. In the operation of cafes, we have to face the competition not only from various cafes in the region, but also from various stores, so "the beauty of coffee" has become the basis for the success of stores.
As a whole strategy, goods also need continuous attention for cafes. All commodity-related activities, such as business planning, coffee purchasing, coffee development, inventory management, and even logistics commodity business, are closely related to the strengthening of the commodity power of coffee shops.
Quality service is the most direct, that is, when waiting for guests, the service staff of the cafe should have an elegant posture and pay attention to the instruments such as clothing and makeup; When receiving customers, you should have appropriate expressions and attitudes. All waiters should have rich knowledge of coffee, explain to customers in time, and have negotiation ability at the same time. In addition, we should make effective use of the decoration facilities, attractive and beautiful bar furnishings and store lighting in the store, and further strengthen the publicity effect of advertising media and provide various service facilities. Our goal is to cultivate loyal consumers in our store in this area.
Excellent cases of business plan 2. Preface
With the development of society, people are very sensitive to individual fashion and pursue avantgarde. If you wear fashionable clothes, you can have a good mood and make yourself happy. Nowadays, most boys and girls will choose clothes that suit them to show their personality.
Second, the online shop introduction
Our shop mainly deals in clothing, with women as the main sales target, and chooses women with the age of 18-25 as the customer base. There are many kinds of clothes, and the variety, geology, color and price are reasonable. The style of our store is happiness-oriented, so that all customers who enter our store have a good mood. The logo of the shop is a pattern with the words Happy Square written on it.
Our business philosophy: customer demand, user satisfaction. Service concept: reputation first, customer first, quality service.
Third, market research.
1. Market potential: Clothing is a necessity for everyone, and now people who surf the Internet are generally 18-40 years old. In order to save shopping time, they will choose online shopping, so I think online sales is a good way.
2. competitors. At present, there are many kinds of clothes on the market, and the competition is fierce. Many brands occupy most of the market, and each brand product has its own characteristics and stable sales, so I want to find another market, such as online sales.
3. The characteristics of consumer demand. Because people who surf the Internet are generally young people, the demand for clothing is fashionable and personalized, and generally acceptable prices are from 200 yuan to 500 yuan.
Fourth, collect information.
1, the main source of information
(1) Personal sources. Information is obtained through personal relationships such as family members, friends, classmates or colleagues.
(2) Commercial sources. On the contrary, information is obtained through enterprise advertisements, trade fairs and salesmen's introductions.
(3) public sources. Get information through social interaction.
(4) sources of experience. Consumers get information by directly using goods.
2. Information collection process
(1) direct observation method. Through many observations on campus, I found that 90% of my classmates are wearing distinctive clothes, while the remaining 65,438+00% are wearing ordinary clothes.
(2) Personnel access mode. By interviewing students directly, analyze their needs.
(3) Questionnaire survey. Make a test paper on students' demand for clothing and send it to students to fill in, and collect information in this way.
(4) Network query. I can also check through the internet.
Verb (abbreviation for verb) store management
1, store strategy
(1) I should put as many pictures as possible in the description of the baby in the online store, with detailed functions and features, and at the same time explain the matters needing attention. The font size and color of the description should be clear to customers at a glance.
(2) The decoration of the store should be beautiful and attractive, so that buyers can feel that you are professional and practical.
(3) The bulletin board in the store should not be empty, and the situation in the store should be changed every time it is urgent.
(4) I want to keep Wangwang online and communicate with each other easily with this convenient tool. When you leave the computer, please change the status to leave or something else, and remember to put an automatic reply. The advantage of this is that if the other party receives an automatic reply, it will know that you are not here and will not continue to send you messages for the time being. If you don't do this, the buyer may think that you don't care about people. Probably went to another seller. Remember to make more use of status and automatic reply.
2. Business strategy
(1) Establish a brand. Take the store name as the brand-you can invite some online clothing colleagues to use the same store name, and operate through chain stores all over the country to form a brand effect and enhance competitiveness.
(2) Bulk cargo has great flexibility. The store integrates various brands and styles to expand its customer base.
(3) Network supply reduces costs. Look for two, three or even more suppliers online, and clothing stores log on to the supplier's website to buy clothes according to the local market. Because there is no fare, they can purchase goods in small batches for many times, which greatly reduces the cost, keeps up with the market demand and reduces the inventory.
(4) High-quality and low-price management, occupying the market. The cost has been reduced. Don't covet profits. Clothes of the same quality are definitely cheaper than those in the surrounding clothing stores, which is beneficial to customers and opens up a road for their own development.
This not only establishes the brand, but also does leisure work, which has the best of both worlds.
3. Promotion strategy
(1) friend promotion: I can promote my shop through my friends around me, so that the click-through rate of my shop will increase and my products will get good sales.
(2) Advertising: I can post a post on the Internet, so that people on the Internet can see my store address and visit my store in the post.
(3) Using the media: I can use the media to promote my products, enhance visibility and highlight features.
(4) Promotion: I can engage in some promotion activities to sell our products.
4. Mode of delivery
(1) surface mail
(2) Express delivery
(3) Home delivery
(4) Environmental management system
Product pricing of intransitive verbs
As for the newly opened shop, it is in its infancy and has not been well known by customers. Shops that provide small loans to suppliers and can compete with them in pricing have lower prices, mainly focusing on getting a small part of profits first and improving the visibility and reputation of the store. I mainly use the following methods for product pricing:
1, cost pricing method
Cost pricing method is a cost-centered pricing method, and it is also a traditional and widely used pricing method. The specific method is to price according to the product cost plus a certain profit. For example, production enterprises are based on production costs, and commercial retail enterprises are based on purchase costs. Because profit is generally calculated according to a certain proportion of cost or selling price, plus a certain expected profit ratio (percentage) on cost, it is often called "cost-based pricing".
As for the profit ratio of new products, each industry has different profit distribution principles, so the cost must be priced according to the profit distribution law of the industry. For example, a wholesaler of drinks may be content to earn only a few cents per bottle of drinks. In the field of health care products, dealers do not have a profit margin of more than 30%, even as high as 100% and 200%, and their enthusiasm will not be stimulated at all.
2. Market pricing method
Market pricing method, that is, pricing according to the price reference of competitors.
Market competitive position can be divided into four categories: market leaders, market challengers, market followers and market supplements. Market leaders are in a strong position in the competition, so they should take the high-priced route in pricing similar products, slightly higher than the average market price, and open the level with market followers; Market challengers are the biggest rivals and threats of market leaders. They adopt the strategy of not giving in, not giving up, and not letting go, that is, no matter how high the price set by the leaders, challengers will respond. Market followers imitate closely behind leaders and challengers, saying that the price of their products is usually one price level lower than that of leaders and challengers and close to the average market price. For example, the second-tier brands in PC, Abidine and Golden Great Wall, belong to this category. However, because the products or services provided by market substitutes are scarce or insufficient in the market, with strong differentiation, strong professionalism, narrow target market and weak bargaining power of users, high-priced strategies can also be implemented in pricing.
3. Psychological pricing method
Psychological pricing method is based on the highest price that customers can accept. It puts aside costs and earns the highest profit it can earn. In other words, I will set the price acceptable to customers. One of my customers has a very good product, and the cost price is only 80-90 yuan. After consumer research, it is found that the psychological price acceptable to customers is within 200 yuan, so it is suggested to set the price at 188 yuan, which is 100 yuan higher than the original price. After the new product was put on the market, the price did not become an obstacle for customers to buy. On the contrary, in the spirit of good goods and high prices, it is considered to be a product with quite good quality. The extra 100 yuan in pricing actually becomes the net profit of the manufacturer. Selling one product is equivalent to selling five of the original prices.
According to customers' purchasing psychology and behavior habits, retail prices usually adopt the following strategies:
(1) mantissa pricing strategy. When determining the retail price, ending with a score can make users feel cheap psychologically, or according to the requirements of customs and habits, the price mantissa is auspicious, which can also promote purchase. This strategy is suitable for non-brand and low-end products.
(2) Integer pricing strategy. Contrary to the mantissa pricing strategy, we use the customer's psychology of "value for money" to adopt integer pricing. This strategy is suitable for high-end and brand-name products or goods that consumers don't know much about.
(3) Prestige pricing strategy. Mainly suitable for famous brand enterprises, famous brand stores and famous brand products. Because of its high reputation and credit, users are also willing to pay higher prices to buy the company's products, but abusing this law may lose the market.
(4) Special pricing strategy. This is to take advantage of the psychology of some customers to pursue cheap prices. Enterprises consciously set prices lower to develop sales or expand sales, such as common big sales and auctions, which all belong to this strategy. This strategy is mainly suitable for products with fierce competition. Abuse of this law will damage the image of enterprises.
Seven, purchase channels
1, purchased in the wholesale market.
This is the most common purchase channel. If your store deals in clothing, you can go to some large service wholesale markets around you to purchase goods. You need strong bargaining power to purchase goods in the wholesale market and try to keep the wholesale price to a minimum. At the same time, you should establish a good relationship with wholesalers, and make it clear to them about the exchange of goods to avoid disputes in the future.
2. Direct purchase by the manufacturer:
Regular manufacturers have sufficient supply and high credibility. If we cooperate for a long time, we can generally win the product exchange. But generally speaking, the manufacturer's order quantity is high, which is not suitable for small wholesale customers. If you have enough capital reserves and distribution channels, and there is no danger and fear of pressing goods, you can go to the manufacturer to purchase goods.
3, wholesalers purchase:
Generally speaking, many of these trade wholesalers can find search engines such as Google and Baidu. Generally, it is directly supplied by manufacturers, and the supply is relatively stable. The disadvantage is that because they are bigger and have more orders, the service will inevitably fail to keep up sometimes. And they all have their own regular customers, so it is difficult for you to negotiate with them. Unless you become their big customer, there may be discounts and other benefits. At the beginning of cooperation, it is necessary to clarify the delivery time, replacement and other issues.
4, eat into the inventory or clearance products
Because merchants are eager to deal with it, the prices of such goods are usually extremely low. If you have enough bargaining power and economic ability, you can eat it at a very low price, but turn to online sales and make use of the region or time difference to earn enough profits. To eat these products, you must have the ability to identify the quality, grasp the development trend and establish your own distribution channels.
5. Look for special purchase channels.
If you have relatives and friends in Hong Kong or overseas, you can help them to enter some goods that are invisible in the domestic market or products with higher prices. For example, you can find someone to import some cosmetics and brand-name bags from Hong Kong, some electronic products such as cameras from Japan and some handicrafts from Russia. If you work and live in the border, you can get a pass and go out to buy goods yourself, which is very distinctive or has a price advantage.
Eight, pre-sale and after-sales service
1. Pre-sales service: When customers decide whether to buy or not, they probably need a lot of information that you didn't provide. They will bring it up online at any time, so you should reply patiently in time.
2. After-sales service: return promise
(1) Within 7 days from the date of sale, as long as the goods do not affect the re-sale, they will be returned by ticket.
(2) When clothes are returned, when the commodity price is raised, it is priced according to the original price of the commodity, and when the price is lowered, it is priced according to the current price.
Free maintenance is not refundable in the following cases:
1, clothing line, free repair;
2, clothes wrinkle, free ironing;
3, sweater pilling, off-needle, offline free repair.
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