Unlike punk, the street brand culture in Hong Kong was born because of some social phenomena, but it was born because of useless ideas.
Harajuku became popular in Hong Kong in 1990s, which had a great influence on the modern aesthetics of Hong Kong. So, someone introduced Bape and Neighborhood and founded milk.
After 2000, a large number of people set up local fashion brands, including Edison Chen and Shawn Yue, all of which have their own clothing brands. Hong Kong was instantly surrounded by fashion brands and quickly accepted all kinds of fashion brand cultures.
In addition, street fashion is a kind of spiritual culture, representing street, freedom and resistance. In the fast-paced Hong Kong, people are eager for freedom and release. Wearing trendy brands is like expressing your resistance in a silent way and winning the hearts of Hong Kong people under great pressure.
Just as mainland girls are obsessed with Korean cosmetic surgery, Hong Kong people are also obsessed with fashion brands.
There are many local brands in Hong Kong. Because of their exquisite workmanship, strong sense of design and strong visual impact, these brands have become the first-class fashion brands in China after some stars settled in the factory.
Why Hong Kong compatriots are so obsessed with fashion brands may be traced back to the fact that Hong Kong has always been a concentrated business environment for all countries in the world. Everyone knows that some countries have occupied Hong Kong, Britain and Japan in the past, and the traditional cultures of these two countries may affect the cultural trend of Hong Kong. Fashion and eclecticism are very common in Hong Kong. In the 1990s, the bullying of young people and dangerous people scared the surnames of bosses. At that time, we post-90s young people all regarded Hong Kong clothes as fashion. The shift jeans and the chain tied around the waist are very handsome. This is the clothing collocation in Hong Kong.
Hong Kong has its own fashion brands, including Edison Clothing Company, which was founded in June 2003 by Edison Chen, a famous Hong Kong star. CLOT brand clothing is the leader of fashion brands in China and occupies a certain position in the ranks of global fashion brands.
1 Hong Kong stars who are still active in the hearts of mainlanders, such as Edison Chen and Shawn Yue, are all fashion lovers, and even many roles are based on Hong Kong boys wearing fashion cards.
For example, Edison Chen announced his retirement from the entertainment circle after that terrible incident, so what did he do? He had to choose to run his own fashion brand. Of course, his taste and his long-term influence from American culture make his fashion brand run well.
Hong Kong's street and street culture have always been strong.
Anyone who has been to Hong Kong knows that there may be a tea shop selling 10 yuan and a breakfast shop selling barbecued pork buns 50 meters away from high-end shopping malls in Hong Kong. Even if you are a gold collar in Hong Kong, you may go home by subway after work, and you have to smoke in the corner of the garbage passage of the building like Zhiming and Chunjiao.
It is precisely because the city is very small, the living environment is very cramped, the employment pressure has been great, and it has been influenced by colonial culture for a long time, so Hong Kong people prefer a casual life in their bones. On the one hand, they accept European and American cultures, on the other hand, they have complicated feelings about Hong Kong's special geographical and cultural identity, which will also cause young people to like to express their rebellious feelings with clothes. Fashion brand is especially suitable for expressing casual and self-centered attitude towards life.
Hong Kong is also more influenced by Japanese brand culture.
About ten years ago, when I first went to Hong Kong, my local friends told me that you mainlanders like to buy in buy buy in Hong Kong, but Hong Kong people like to buy in buy buy. Hong Kong people, like mainlanders, go to Europe, America and buy buy for shopping, which is a bit too far, so we can't just leave. Because Hong Kong is a duty-free zone, European and American luxury brands can basically be bought locally, and there is no need to go shopping in Europe and America. Then the place where Asia can release its shopping desire is Japan for them.
Japan is one of the birthplaces of fashion brands in the world. Many fashion brands, such as early PLAY, aape and EVSIU, originated in Japan, especially in Harajuku, Japan. This totally different popular culture from Europe and America is very developed in Japan, so many young people in Hong Kong accept fashion brands from Japan and bring them to Hong Kong to carry forward.
The above is the answer to "insomnia at two o'clock in the middle of the night". If it helps you, please click on the avatar to follow me and share the dry goods without exaggeration every day. Don't! You will be more beautiful than your best friend! There are surprises at the end of the article!
When it comes to Hong Kong, MM's favorite thing to do is shopping. Going to Hong Kong to buy all kinds of gold, cosmetics or luxury goods has been a favorite thing for many fairies. After all, the price in Hong Kong will be much cheaper than that in the Mainland, and there are many popular things in Hong Kong, which are also very popular among young people. So why do Hong Kong people like street brands?
In fact, it is not entirely correct to say that Hong Kong people like street brands. After all, street brands are loved by many people, not just Hong Kong people. In fact, Hong Kong should be a special administrative region with high economic development. At such a high level of economic development, things that are naturally popular are indispensable. Therefore, street brands in Hong Kong, like their famous tea shops and tea restaurants, can be seen almost everywhere and are naturally accepted by people. Not all Hong Kong people like fashion brands. Old Hong Kong still maintains their traditions. Young people's acceptance of our novelty is naturally high. Fashion brands are a good choice for them. Like us, they like fashion brands just to follow the trend and show their unique personality. But many fashion brands can be bought in Hong Kong, and some may not be available in the Mainland.
K 1 1, which combines humanities, art and nature, can be said to be very popular among young people in Hong Kong. Special editions such as Adidas, Reebok and Y-3 are all on sale here, and Hong Kong people who love fashion will naturally not miss it.
The brands that Jijian Trend Chain Store focuses on can be said to be quite complete. How can a friend who goes to Tsim Sha Tsui miss it? The collection point includes many products, besides clothes and shoes, there are many specialties. If you want to go to the pick-up point with complete goods, you must go to Miramar Hotel and Shopping Mall.
So Hong Kong people like fashion brands because they live in a popular area where they can buy all kinds of fashion brands, and the price won't make you eat too much, and the younger generation always wants to be different from others, so it is the best choice.
In the past, Hong Kong was one of the Four Little Dragons and a political, economic and cultural center. They have a good sense of superiority and pride. In the past, they felt that life in the opposite mainland was in dire straits. Very proud. Life in the opposite mainland is not bad now. Better than Hong Kong natives. So my heart is unbalanced. In addition, the economy is getting worse and worse after the reunification. The main center position is gone. I'm having a bad time now. It's hard to find a job. Just play street signs and entertain yourself.
Hong Kong stars who are still active in the hearts of mainlanders, such as Edison Chen and Shawn Yue, are all fashion lovers, and even many roles are based on Hong Kong boys wearing fashion cards.
Street culture and street culture have always been very strong. Hong Kong people prefer Japanese culture and are also influenced by it.