McQ is a sub-line brand launched by Alexander McQueen, a talented British designer, in 2006. Consumer groups are positioned at 16 to 35 years old, belonging to the mid-range brand.

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Alexander McQueen is a famous fashion designer, born in March 1969, and graduated from Saint Martin's College of Art and Design. He is known as the bad boy McQueen and the godfather of British fashion. He founded alexander mcqueen in 1992.

Alexander mcqueen is a British first-line designer brand. First-line designer brands are different from first-line big brands. First-line big brands mainly have high brand awareness, attracting high-end people to buy with commercial value and attracting upper-class people; Designer brands mainly sell creative designs to attract young people.

Sometimes McQ is written as McQ alexander mcqueen, so it is often confused. In fact, McQ is not the abbreviation of alexander mcqueen brand, and the Chinese name is not "McQueen", but "Maikou". Alexander mcqueen is the main brand, McQ is the secondary brand, and the iconic pattern is Feiyan.